I was listening to a sales coach recently and he said something that really intrigued me. He said, “If you want to know the best way to stay fresh and hungry in sales, try firing yourself at the end of every month, and then re-hire yourself on the first day of every month. Tell yourself that you are in a new job on the 1st day of every month and you only have 1 month to prove that you are worth keeping!”

That’s one way to keep you fresh! The fear of no longer having a job will motivate and energize many of us, but for many this tactic doesn’t work.

But I have to agree with him in one sense.

Whatever your result was last month, that is ancient history. Your past results have no bearing on how you will perform this month, so it’s time to fire and hire yourself today and start remembering some of the things you did when you first started selling Mitsubishi’s. Because the one thing we all have when we first start in sales is a strong desire to perform.

That’s why many great footballers get dropped by their coach back to the reserves for a few weeks. To get that desire to perform back. To work on the basics…

So with that in mind, here are 3 practical strategies you can do TODAY to ensure you are doing the basics right, have that strong desire to perform, and will excel in sales this month.

3 Practical Strategies

1. Look For Key Benefits In The Product
After using the Mitsubishi Car specs Comparison Guide last week, I noticed that our Mitsubishi Triton is the only member of the “Big 5” 4x4 utilities to offer a 5 year warranty!

Now that’s got to be a huge selling feature just in itself!

Toyota Hilux, Mazda BT-50, Ford Ranger, Holden Colorado all 3 year warranties. The only other competitor to offer a 5 year warranty is the small volume selling Isuzu D-Max 4x4.

“Look for the negatives and you will find. Look for the positives and they will find you.”


2. Work Extra Hard
I remember when I joined the retail department after being the Fleet Trainee at my first dealership back in 2001, I wanted to prove to the manager that I had what it takes to be a top salesperson. So I worked 34 days straight! I was not prepared to take a day off as I knew it would limit my sales potential.

Now while I don’t recommend this at all, we need to understand there are seasons for work & there are seasons for rest.

There are seasons to have big Friday nights, come into work dusty if at all on Saturday or take a vacation with the kids.

“The only place success comes before work is in the dictionary”

3. Love Ringing The Bell
Remember as a new trainee, there was nothing better than doing a deal and ringing that bell? (We had balloons we used to pop in my first dealership)

We got excited every time we sold a car! We would “High 5” the Sales Manager, call all our friends and tell them how good we were!

The great thing about being excited about selling cars is enthusiasm is contagious. It rubs off on our colleagues and most importantly it rubs off on our customers.

Just make sure you are excited about your job more than you are about what you watched on TV last night.

“The average millionaire can’t tell you who got voted off the island last night!” - Dave Ramsey

Great Selling

Dave Benson

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