POLK OWNER LOYALTY:

Ford Motor Company took TOP HONORS Tuesday in the 15th annual Polk Automotive Loyalty Awards, demonstrating their ability to retain owners (better than their competitors) over repeated buying cycles. Ford won the following categories:

Overall Loyalty to Manufacturer – FIRST time since 1999!

Overall Loyalty to Ethnic Market Make – African-American

Mid/Full-Size Pickup - F-Series truck lineup, a REPEAT winner in this category.