Automotive Marketers Show Hollywood how to sell Movie Tickets and Make an Underdog film #1 in the Box Office

I want to congratulate an automotive marketing firm that helped the film SON OF GOD become #1 in the box office office on opening night with a fraction of the budget of the big Hollywood blockbusters. It doesn't surprise me at all that Automotive marketers knew how to generate sales on the weekend that mattered. Despite having a small advertising budget SON OF GOD is #1 in the box office on its opening night in theaters.  Hats off to automotive marketers everywhere because this shows that "if you can make it here, you can make if anywhere".  Every weekend in the car business is opening weekend so dealers and Automotive marketers can probably teach Hollywood a lot.  As for the film, it is extraordinary with powerful performances, exceptional cinematography and great musical score.  Well done all around.  Congrats to the film makers (Mark Burnett and Roma Downey) and Tier 10 Marketing for a world class film and marketing campaign.  


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Comment by Chris Saraceno on February 28, 2014 at 11:14pm

Phil thanks for sharing. It is Awesome to see that an Automotive  ad agency was chosen to launch and market this soon to be block buster film

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