Chris Saraceno
  • Male
  • Allentown, PA
  • United States
  • Kelly Automotive and dE Founder
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Chris Saraceno's Friends

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  • Charles Beckman
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  • Jason Jones
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Chris Saraceno's Discussions

Who has Experience using ADP's Electronic Repair Order system ?

Started this discussion. Last reply by Mark Begley Jul 6, 2014. 1 Reply

Hello dE members, has anyone had experience working with...I just reviewed the initial proposal we received from ADP regarding the Electronic Repair Order system that they offer.There is a large…Continue

Service Director needed at Palm Bay Ford

Started this discussion. Last reply by Robert A Atchinson Jul 18, 2012. 2 Replies

This is truly an opportunity of a life time. Must have 3 years or more experience as a Service Manager to be considered: We're looking for high-octane winners to join our team of eagles. You'll get…Continue

What does a good job look like? Need your opinions.

Started this discussion. Last reply by Chris Saraceno May 18, 2011. 18 Replies

In this ever-evolving world, what was once considered a good job one year doesn't look as noteworthy the next.  During a recent discussion with a peer, we were discussing Business Development Centers…Continue

Subject Matter Experts suggest Facebook has reached its peak

Started this discussion. Last reply by John Fuhrman May 3, 2011. 5 Replies

Have you heard the lattest prediction? I have had several Social Media Subject Matter Experts state that Facebook reached its peak. Do you agree? Why or why not?  Are you using Facebook more or less…Continue


Chris Saraceno's Page

Profile Information

Which best describes you?
What company do you work for (or own)?
Kelly Automotive and dE Founder
What is your current position within your organization?
Vice President/Partner of Kelly Automotive and dE Founder
What is your company website?
What is your Facebook page/URL?
What is your LinkedIn page/URL?
How did you specifically hear about DealerELITE? If referred, who?
Everyone knows about
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
Vice President/ Partner Kelly Automotive Group
Co-Founder and President of dealerElite

Summary: Chris works closely with our company President, Partners, General Managers and other team members to establish clear sales and profitability objectives for all of The Kelly Automotive Group Dealerships. He focuses on profit management, Inventory Management,Vendor relations, Expense management,Budget and Forecasting. His responsibility also includes customer-oriented processes and manufacturer satisfaction levels.

Chris has been in the automotive industry since 1984 and has worked with the Kelly organization since 1989. Chris facilitated the development of the Kelly Sales,Service, New Team Member Orientation and all hiring processes. These are considered the foundation for our business which is administered through four Kelly College locations and taught by Kelly Manager's who attended Kelly Facilitation Training. These processes teach team members to offer consistent and extraordinary service to our guests. Prior to his role as Vice President, Chris focused on Profits and process first-hand when he was General Manager at the Kelly Automotive.

Specialties:Profit,People Process & Procedures, Forecasting, Vendor Negiotation, Expense Management, Inventory Management, Recruiting Talent,Company Contest

Chris Saraceno's Blog

The Seven Culture Killers

Posted on November 4, 2017 at 12:00pm 0 Comments

The Seven Culture Killers

There are certain behaviors that, if practiced by the leader or permitted to exist in the office by the leader, will absolutely kill office morale and make our business a miserable place to work. They are behaviors so destructive that, if allowed to take root, will run off the talented individuals you need on your team. These culture killers are:

  • Big Ego and Arrogance — This is…

The Art of the Trade-in Walkaround

Posted on June 29, 2015 at 8:30am 17 Comments

The Art of the Trade-in Walkaround – Setting Realistic Expectations with Customers.

Most customers looking to trade in a car bring to the dealership unrealistic expectations about the value of their trade-in.

Experts believe the Automotive Sales Consultant is the best person at the dealership to manage the customers’ expectations of the value of their trade. And, sales consultants can…


Presupposed Questions to Success

Posted on June 10, 2015 at 5:00pm 4 Comments

Presupposed Questions to Success

Everyone searches for success. Whether it’s success in love, competition or business, all want the best in

life. A majority of the world population would argue that success is decided by how rich your family name

is. While being born with a silver spoon in one’s mouth can provide a means to success, history shows us

that it is…


Are You Selling in the Zone?

Posted on December 2, 2014 at 11:00pm 4 Comments

Are You Selling in the Zone?


Recently, I came across some old notes I took at a Half-A-Car training meeting about twelve years ago. The notes were centered around being focused and prepared to sell, a state of mind that some call being “in the zone.” There are some concepts that are timeless, and, even after more than a decade later, these stand the test of time.


Being in the zone is about more than just focus and experience, it is actually a different…


Comment Wall (58 comments)

You need to be a member of to add comments!


At 2:08pm on January 9, 2015, Bobby said…

Happy Birthday to you brother, Chris Saraceno!~

At 7:46pm on April 9, 2013, George Peters said…

Hello Chris,

Glad we were able to connect, I hope to speak with you soon.

At 3:50pm on November 9, 2011, Stan Sher said…

I will be in your area on Friday.

At 5:04pm on October 18, 2011, Tamara Darvish said…

Hi Chris

I returned your call yest and left a voicemail.  Thanks so much for the support - much much appreciated.

Have a great evening

At 12:08am on September 19, 2011, John Miller said…

Hi Chris,  

I just stopped by to say that I am very grateful that you featured, promoted and joined my group:  Understanding Craigslist.  The group is new and there is not much content there yet.  I am sure there will be several people who will join in as soon as discussions begin to come in.  Having you be a part of it will be crucial as you are one of the greatest promoters that I have ever come in contact with.  Your style of communicating is relaxed and down to earth and I feel like I've known you for years when I watch your video progress and events that you cover the dealerELITE.  


Please visit often.  I hope to make you proud with the content and helpful dialog that will be engaging our dealerELITE members.  


Special thanks to Tom Kain and AutoDealerTarget.  


John Miller


office phone


cell phone



At 12:46am on August 18, 2011, John Miller said…

You have made a terrific visual improvement to dealerElite. I am honored to be a part of this Number One Social Site for the Automotive Industry.

I also Must say that I love seeing your energy and hearing your explanation of the mission of the site to Train, Motivate and Self Promote.

You're vision is contagious. I will do my part to help you reach 10,000 members by Year End! You Deserve to be a part of this momentous achievement.

Thanks So Much,

John Miller Automotive Consultant
Internet Director Bradshaw Automotive
At 4:27pm on April 1, 2011, NANCY SIMMONS said…
!slooF lirpA
At 1:09pm on April 1, 2011, DealerELITE said…
Thank you
At 12:59pm on April 1, 2011, Stephanie Young said…
Love the April Fools Logo Prank!!!!!  The journey of life is short.....might as well enjoy the adventure.
At 3:23pm on March 10, 2011, paul goodwin said…


I really want to thank you for the meeting last week in Melbourne @ Kelly Ford.

I have paid good money for other seminars not quite as 1 on 1, nor as great as your was.



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