Holiday Promotions for Auto Dealerships

As the holiday season approaches, auto
dealers seek ways to take advantage of the holiday spirit to promote
their dealerships. One way to do this is to choose a charity to donate
money to and then use Facebook and Twitter pages to encourage people to
give. For example, Chevy dealers are running the Chevy Gives More
campaign and integrating this with Facebook. A charity promotion is a
good opportunity to help those in need as well as to build fans on a
Facebook page.

To encourage people to like a Facebook page, dealers can commit to give $10 or another amount to charity for each new fan on the page. To push this promotion, a full campaign includes Facebook ads,
pay-per-click display ads on other websites, and web panels on an auto
dealership website. When running a promotion, the dealer should post
frequently on the page to keep people coming and giving.

Dealers need to show a personal side to encourage people to come to the dealership and give.

Salespeople should take pictures and video at the dealership, showing themselves and any donation boxes. People can come to the Facebook page and watch as the boxes grow fuller.

If you are running a donation to charity this holiday season, do not miss the opportunity to promote your efforts on social media. Build your Facebook page as you encourage fans to give.

Paul Potratz

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Comment by Jenn Turner on November 30, 2010 at 9:47am: Great idea. Foster kid programs are great as well. If there is a particular church you go to, put money into their community services....keep it local. I attend Mariners in Irvine are and they have a great Lighthouse Ministry that I know for a fact that Huntington Beach Mazda totally supports! Happy Holidays.

Comment by Jason Mitchell on November 23, 2010 at 6:29pm: Our dealership is participating in the Blue Santa program with local law enforcement. For every vehicle purchased we will donate a bike to the local police department to hand out along with other gifts. We are preparing to do some TV spots with officeres from local cities and their cars.

Comment by Steve Finell on November 23, 2010 at 11:30am: National or regional charities are great however, selecting a local food pantry is a great way to connect to your community. There are always stories at this time of year on the news speaking to the limited resources of local food pantries and, it's easier to contribute non-perishable food than cash in many cases. A substantial effort can yield free publicity and further attach a dealership to a community.