"I Understand - You'd Like To Sell More Cars."

In the past year I have had the privilege of visiting with businesses of all sizes to introduce digital marketing solutions. In an age where disruptive digital technology is a crucial part of the success of one’s business I must share what I learned as a digital marketing specialist.
What could stop a good digital campaign in its tracks?
A: Staffing issues and or lack of motivated sales professionals.
Marketing strategies were either stalled by high staff turnover or were canceled as a result of employees not understanding how to inspire and educate customers on the value of their company.
With all the data available to us these days the most valuable form of marketing is still word of mouth and of course the ability of your team to drive sales. Without proper sales coaching, marketing dollars go wasted and the good word of your company does not get to your intended audience/client base.
So after much consideration I've decided that I was best suited in a role where I could help businesses thrive by inspiring their employees - it’s an ongoing process that needs to be nurtured.
I am happy to announce that I’m going back to David Lewis and Associates and I will be calling on automotive dealerships, which is something I've truly loved and missed. Coming from a background that has many similarities to automotive sales, I feel a kinship within those in dealerships.
In the past my role in David's company spanned from marketing executive to training center admin and with over 30 years in customer service, success with inbound/outbound calling, face to face sales, when visiting dealerships, I can offer them guidance, workshop recommendations and inspire their people to drive sales with confidence.
The Customer Buying Journey
I don’t believe that there is necessarily any secret to driving sales rather than understanding and inspiring your buyer on a consistent basis. This is something that takes an ongoing investment in your team throughout your dealership.
The DLA program offers a wide variety of workshops in order to reach every level of your dealership, and as the manager of client services I will act as your partner to guide and support your team through the process and to learn what areas of growth are needed within your facility.
DLA understands the importance of growth and change within the sales process. With over 25 years of successful automotive dealership coaching they’ve hired me as an investment in their future and your future as well - I will be visiting dealerships to guide your staff through strategies and programs that best suit your individual dealership’s needs. I look forward to a successful partnership.

Views: 54


You need to be a member of DealerELITE.net to add comments!

Join DealerELITE.net

dE Sponsor

Latest Activity

Tony Provost posted a video
9 hours ago
Black Book posted a blog post

Broad Declines in the Market

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car…See More
13 hours ago
Jim Flint posted a blog post
15 hours ago
Bill Wittenmyer posted a video

Witt's Wise Words: Does Your Team Understand Your Goals?

VP of Sales, CDK Global, Bill Wittenmyer explains the importance of communicating your goals effectively to your team in this episode of Witt's Wise Words.
Mike Esposito posted a blog post

Auto/Mate Announces West Coast Expansion

New customer support and installation teams in Arizona will accommodate growing demand from auto…See More
Scot Eisenfelder posted a blog post

Affinitiv CEO Scot Eisenfelder Shines Spotlight on 5 Industry Disruptors Affecting Auto Dealers in 2019

Chicago, IL- January 14, 2018- Affinitiv CEO Scot Eisenfelder is shining a spotlight on five…See More
John Sternal posted a blog post

Lease Credit Approval Rates Rise to 71.4% to Close Out 2018

Lease Approval Ratings in December Reach Their Highest Number Since AugustSwapalease.com, the…See More
Tony Provost posted a video

de sponsor

Get Newsletter

dE Sponsor

© 2019   Created by DealerELITE.   Powered by

Badges  |  Report an Issue  |  Terms of Service