Inline CarStory® Market Reports Deliver Direct Engagement on VDPs; Reduce Lead Leakage from Dealer Websites


For the first time ever, important vehicle research is directly embedded in the Vehicle Detail Page through CarStory Market Reports; DealerOn to make new inline reports available to their entire dealer network


Austin, Texas – June 17, 2015 – CarStory, the industry’s largest provider of search and inventory data and analytics on used vehicles, today announced a significant upgrade to their popular CarStory Market Reports that will reduce lead leakage from dealership websites. In an industry first, the new Inline CarStory Market Reports embed important vehicle research directly in the Vehicle Detail Page (VDP), an advance that promises to keep consumers from abandoning dealer websites for third-party research sites. CarStory’s robust and unique information is based on insights generated from a combination of real-time used vehicle listings and data from over eight million used car searches each week.


DealerOn is the first dealer website provider to take advantage of this new functionality, making the new VDP-embedded reports available to all 1600 of their dealer partners.


“Research shows that the number of views and time spent on VDPs are top online predictors of sales - simply put, the more car shoppers engage with a dealer’s VDP, the faster a vehicle will sell. This makes keeping consumers on a VDP a key goal for dealers,” said Chad Bockius, CMO of CarStory. “Inline CarStory Market Reports are designed to provide the vehicle's whole story, eliminating the need to click off to third-party websites.”


CarStory surveys show that used car shoppers want to better understand the value of the vehicle they are considering and how its pricing compares to other vehicles in their area. CarStory Market Reports fill this information gap with local, real-time insights on every vehicle, including detailed pricing and conditioning analysis, as well as the vehicle features valued most by other consumers. Furthermore, the improved reports now include U.S. Government crash test ratings and CarStory search popularity analytics.


“Used car shoppers spend significant time researching, often accessing over 24 research touch points before making a decision,” said Shaun Raines, VP of Marketing at DealerOn. “We want to give those consumers as many reasons as possible to stay on our dealer partner websites and the Inline CarStory Market Reports deliver all the data and research a consumer needs right from the VDP page.”


Inline CarStory Market Reports are easily embedded on a dealership’s VDPs and dealers that already have CarStory Market Reports can upgrade to the Inline Reports. Contact for more information.




About CarStory

CarStory is the industry’s largest provider of search and inventory data and analytics on used vehicle pricing and preferences. CarStory Market Reports are powered by Vast and synthesize over four million real-time used vehicle listings with data from over eight million searches a week to produce unique insights that help move consumers from online shoppers to on-the-lot buyers. By uncovering facts, features and competitive differentiators that make each vehicle unique in any given market, CarStory offers dealers and consumers the confidence they need to condense the sales process and walk away happy. A merchandising tool and lead source for websites, CarStory Market Reports are free to auto dealers. Learn more at


About Vast

Vast is the premier provider of big data solutions for life’s biggest purchases. Vast’s industry-leading big data platform and applications are currently in use at many of the largest automotive, real estate and travel businesses in the world. Vast serves Global 1,000 companies, including AOL and Southwest Airlines. Learn more at


About DealerOn

DealerOn, Inc. is a premier website and digital marketing company serving the retail automotive industry. In the last 12 months DealerOn’s websites have won virtually every meaningful industry award including: Driving Sales Top-Rated Website, Digital Dealer’s Overall Website Excellence Award, AWA’s Pinnacle Award, and Dealer Marketing Magazine’s Technology Award for Website Providers. DealerOn has become noted in the industry for their Lead Guarantee, based on their Digital Marketing Dashboard. Since creating this process in 2009, DealerOn has documented an average increase of over 200% in website lead volume for their auto dealer clients. To learn more about DealerOn’s Lead Guarantee, visit our website here.



Media Relations: 

Melanie Webber, mWEBB Communications, (949) 

Cassandra Cavanah, mWEBB Communications, (818)


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