Here is an excerpt from my new book:

"I’m always amused when I get around a bunch of car guys and they start talking about “gross average”. Most of the time, they are omitting pack from this discussion. The reason is that it’s assumed that a dealers pack only affects gross when it’s too low. Who is making more money, Tom Turner or Gary Grossman?

Tom has a $500 pack and a $1500 front end gross

Gary has a $750 pack and a $2000 front end gross.

I thought the same thing: Gary is at $2750 a rattle and Tom is at $2K. I like Gary’s deal better.

But if that’s what you thought, you’d be wrong, just like I was...."

Get your copy of the book to hear the rest of the story!

Free calculators that you will want to use are available at www.makingitpencil.com