Brian O'Kelly
  • Male
  • Marysville, WA
  • United States
  • Self
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Which best describes you?
Vendor Partner
What company do you work for (or own)?
Self
What is your current position within your organization?
Self
What is your company website?
http://www.makingitpencil.com
What is your Facebook page/URL?
http://www.facebook.com/brianlokelly
What is your LinkedIn page/URL?
http://www.linkedin.com/in/bokelly
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web search
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Dealer Consulting/Author/Speaker

Brian O'Kelly's Blog

Making it Pencil- Free Dealer Calculators

Posted on March 9, 2016 at 10:42pm 0 Comments

Here is an excerpt from my new book:

"I’m always amused when I get around a bunch of car guys and they start talking about “gross average”. Most of the time, they are omitting pack from this discussion. The reason is that it’s assumed that a dealers pack only affects gross when it’s too low. Who is making more money, Tom Turner or Gary Grossman?

Tom has a $500 pack and a $1500 front end gross

Gary has a…

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