More on Carfax v Autocheck...some feedback I have recieved.

I want to share some articles and links shared with me.

http://www.thetruthaboutcars.com/2010/10/hammer-time-carfax-vs-autocheck/
________________________________________________________________________

Best Answer - Chosen by Asker

I'd go with AutoCheck. When a dealer auction does a post sale inspection on a vehicle and they find frame damage they report it to AutoCheck. I've seen a lot of cars come up completely clean on Carfax only to find frame damage or something else on AutoCheck. For $3.50 you can use checkthatvin.com, but that only really checks for a salvage title - not minor accidents.
________________________________________________________________________

Best Answer - Chosen by Asker

Autocheck will give you more up to date information plus they have never been sued like carfax was because their information was lacking the true facts.....

__________________________________________________________________________________

Reply by Philip Zelinger on July 17, 2009 at 11:29am

Hi Chris,


To add to the comments of my fellow ADM members on the CarFax vs. AutoCheck issue I suggest the following points:


1) These applications are extremely consumer facing and the "Mind Share" and Market Share" earned by CarFax is DOMINANT and therefor much more credible. For that reason, at least for the foreseeable future, I have to recommend CarFax to the affiliated automotive advertising agencies and auto dealer/vendor clients of Ad Agency Online, L.L.C. - and I do!


2) Some processes - like credit applications - warrant having more than one solution. However, since there is no critical information differentiator - from the customer's perspective - between CarFax and AutoCheck the added expense and distraction to the customer would not be justified. The "redundant" expenses assigned to AutoCheck would be better invested in another vertical - like SEM PPC investments or other conversion tools and/or lead generators.


3) Sometimes, bigger actually is better! CarFax is BIGGER that AutoCheck in both the mind of the consumer and the dealer and to my knowledge CarFax has been extremely co-operative when integrating with my vendor clients. Untill and unless they drop the ball or get too big for their britches - like AutoTrader.Com - I see no reason to dilute my loyalty or my dealer/clients investments in CarFax.


4) The business model and related marketing plan for CarFax extends into reseller agreements, shared applications and their own staff in both sales and support. AutoCheck seems to exist through their resellers which evidences their lack of resources which will undoubtedly limit their services and support vs. CarFax.


Simply put - if it aint broke don't fix it and CarFax aint broke!

Views: 1835

Comment

You need to be a member of DealerELITE.net to add comments!

Join DealerELITE.net

Comment by Mark Hoch on March 3, 2012 at 2:30pm
In my opinion ; carfax or the 'carfox' helps us sell more used cars by providing the consumer piece of mind and a guarantee. It also helps vehicles with a good 'pedigree' get a better return on our investments. Additionally dealers that are transparent and full disclosure can expose a less expensive vehicle priced elsewhere by showing the poor carfax. The more information the better. The cleaner the business the better. Monopoly: ? Perhaps ; but I give them credit for developing this. As long as they don't get greedy; I'm good

Latest Activity

Simon Hopes posted a blog post

The Benefits of Buying a Car from a Ford Dealership

Buying a car is a major financial decision that can require extensive deliberation and thought. The…See More
16 hours ago
Derek C. Dean posted a blog post

Self Control – Important Factor to Exercise Success

Self-control is the ability to regulate one’s emotions, thoughts, and behavior in the face of…See More
18 hours ago
Cynthia Madison posted a blog post

5 ways to increase your dealership business's revenue

A dealership can be a very profitable business whether you sell used or brand-new cars. However,…See More
20 hours ago
Mike theCarGuy Correra posted a video

Training Needs Follow Up

Mike Correra explains why investing in training can backfire if there is no follow-up in this video blog.
21 hours ago
Doug Van Sach posted a blog post
21 hours ago
Jim Flint posted a blog post
22 hours ago
Yogesh Sashi posted blog posts
yesterday
Adam Swanson posted a blog post
yesterday
Dave Anderson's blog post was featured

Four Steps to Productively Process Disappointment

Disappointments are a fact of life. The question isn't whether we'll experience them, but whether…See More
Wednesday
Dave Anderson posted a blog post

Four Steps to Productively Process Disappointment

Disappointments are a fact of life. The question isn't whether we'll experience them, but whether…See More
Tuesday
Sally Whitesell's blog post was featured
Tuesday
Bill Wittenmyer's video was featured

#WittsWiseWords: Do You Know What Your Competitors Are Doing

Scoping out your dealership competition is good business. Bill Wittenmyer says it can help you determine what prospects want that you currently aren't providing.
Tuesday
Simon Hopes posted a blog post

American Made New Ford Trucks for Sale!

This is a unique time in history because we are witnessing the rebranding of America on the global…See More
Monday
Bill Wittenmyer posted a video

#WittsWiseWords: Do You Know What Your Competitors Are Doing

Scoping out your dealership competition is good business. Bill Wittenmyer says it can help you determine what prospects want that you currently aren't provid...
Monday
Michael Trasatti posted a video

How to Work With Millennials

Mike Trasatti shares his thoughts about hiring and working with Millennials in this video blog.
Monday
Jim Flint posted a blog post
Oct 11
Sally Whitesell posted a blog post
Oct 11
Lehel Reeves posted a video

How Video Leads to More Sales

Lehel Reeves shares why consumers prefer video and how dealerships can lose sales if they fail to provide it.
Oct 11
Dave Anderson posted a blog post

Develop More Mental Toughness and Killer Instinct

No matter what level you're at, whatever your role, whatever your sport, if you're committed to…See More
Oct 10

Get Newsletter

© 2019   Created by DealerELITE.   Powered by

Badges  |  Report an Issue  |  Terms of Service