Sean Peoples Joins SureSale as Vice President of Sales

Veteran of CarGurus, Edmunds, LotLinx and Chrome brings record of sales and product innovation success to SureSale’s mission of helping dealerships sell more used vehicles, faster


Los Angeles, CA – December 9th, 2020 – SureSale, the universal standard for pre-owned vehicle quality, today announced that automotive sales and product innovator, Sean Peoples, has joined the company as Vice President of Sales. Peoples, who held leadership roles at CarGurus, Edmunds, Lotlinx and Chrome, is charged with bringing SureSale’s award-winning* platform to auto dealers across the US, to help them increase gross profits and accelerate inventory turn on their pre-owned vehicles.


“Sean has a deep and successful footprint in the auto industry, working with some of its most cutting-edge, and established, service-providers. He not only understands the rapidly evolving automotive market, but he is keenly aware of its impact on auto dealerships,” said Jeffrey Schwartz, SureSale Founder and President. “Never has there been a time when rapid innovation, smart products and vendors attuned to customer needs were more needed by auto dealers. We are so pleased that Sean has brought his considerable expertise and insights to our team as we strive to help auto dealers increase sales velocity and customer acquisition for their used inventory, through SureSale’s quality assurance platform.”


SureSale, which has created a universal standard for quality used vehicles, bridges a major auto market gap to meet demand for inspected, high-quality pre-owned vehicles among the US’ 40 million used car buyers. SureSale provides dealers with the Factfile™ vehicle report, which follows the vehicle everywhere it goes online, including all major marketplaces, the dealership website, and point of sale, as well as access to digital merchandising to standout in busy marketplaces. The Factfile is the most comprehensive report a used vehicle can come with and analyzes thousands of data points about the car including a 170-point inspection, road test, and history check, telling a used car’s whole story, past, present, and future -- increasing consumer confidence and speeding up vehicle consideration and inventory turn.

“Used car buyers spend 40% more time researching used cars online and visit fewer dealerships than ever before. Capturing their interest online has never been more important, and SureSale’s new universal standard for quality does just that, with information that empowers both sides of the transaction equation,” said Peoples. “I am excited to join a team that not only has decades of expertise in moving the auto innovation needle forward, but that is also deeply committed to furthering trust, transparency and efficiency in the pre-owned sales process to the benefit of both auto dealer and car buyer.”


Prior to joining SureSale, Peoples served as Chief Revenue Officer at LotLinx, where he built, managed, and led their sales and customer support organization, doubling customer initial contract value and reducing revenue churn by 75%. Previously, he served as Vice President of Sales for CarGurus, Executive Director of Business Development and Dealer Initiatives for Edmunds, and as Director of Product Management for Chrome Systems Corporation.


*SureSale won the Gold Stevie® Award in the “Innovation of the Year” Business Services “category in the 18th Annual American Business Awards®



About SureSale
Founded and led by a team of automotive/tech innovators, SureSale has created a universal standard for quality used vehicles. Delivered through the industry’s first, and only, quality standard and independent inspection platform, SureSale bridges a major auto market gap to meet demand for inspected, high-quality pre-owned vehicles among the US’ 40 million used car buyers. SureSale offers used vehicle buyers peace of mind with its Factfile™ vehicle report, the single source of truth on the past history, present condition and future assurance of a used car. The SureSale platform, which won the 2020 Gold Stevie® Award for “Innovation of the Year,” also offers franchise and independent dealers across the US a turnkey program and technology that enables them to validate more of their used vehicle inventory. SureSale is based in Santa Monica, CA. Visit for more information.



SureSale Media Contact:

Angela Jacobson, mWEBB Communications,, (714) 454-8776

Melanie Webber, mWEBB Communications,, (949) 307-1723




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