The Social Media Statistics for 2013 across Facebook, Twitter and Pinterest provide us with an interesting opportunity to review where we may want to spend our social media dollars and time in the coming year. Quicksprout recently published the below infographic outlining the major differences between the three social networks with some key statistics you should be aware of.
Of course gender is always a key consideration when weighing up social media statistics, and Pinterest is certainly a good option if you’re target audience is women. Boasting the highest female user base, especially if you’re looking to sell online, Pinterest has a strong higher education and high earnings base which is sure to prove valuable in an e-commerce scenario. On the other hand if you’re marketing to men, you may want to look at Twitter or Facebook as the social network of choice in 2013. Both Facebook and Twitter boast similar user base statistics and present an excellent opportunity if your target audience is middle class male workers with University qualifications, so check your selling point.
With the previous target audiences in mind, when it comes to igniting e-commerce spend online, Facebook is king, however recent statistics have shown there is growing value on Pinterest. A driving factor which defines this is the visual nature of both these social networks, and is something Twitter has not fully embraced thus far.
When it comes to time spent online in 2013 across social networks, it’s quite astounding to note that Pinterest users spend over an hour on average which is almost unheard of. When compared with Twitter’s 36 minutes and Facebook’s 12 minutes, this is unusually high, and presents an unparalleled opportunity for those looking to sell, especially in the home and entertainment industries. Although Pinterest’s time on site is very high, it should be noted that both Twitter and Facebook users’ time on site is excellent and not to be discounted.
In summary 2013 is shaping up to be a changing year in the online social media landscape. The Pinterest user base and relationship with online spend is likely to grow, Facebook is likely to roll out more products changing the landscape time and time again, and the Twitter user base is likely to grow, however Twitter needs to counter the issue of visual content quite quickly to compete in the e-commerce space. When considering where to spend your social dollars, be aware of your target audience, and wherever possible take the time to improve the visual nature of your content and you should begin to see some great results.
In the automotive industry we can't unfortunately just spend all of our energy on just one media site it's imperative that we have a strong presence on all the aforementioned sites. In some industries your target market may be a certain age however, in the automotive industry our target market is all age groups.
It's imperative for dealers not only to just place emphasis on Twitter, Facebook and Pinterest. But it's also important to have exposure with the other sites like YouTube, LinkedIn, Craigslist and online classified ads just to name a few. Dealers are really dropping the ball when it comes to building brand awareness which will give a competitive advantage to the dealers that have a strong exposure on all these sites. It's like what Sean Bradley says when teaches about Googleopoly. Your dealership must dominate the first page of natural Google when consumers begin the research and buying process.
Last but not least some very intriguing information that I wasn't aware of was the amount of time that users spend on Pinterest versus Facebook and Twitter. Very compelling when you look at Pinterest users that spend over an hour online versus Facebook 12 minutes and Twitter users at 36 minutes