If you're a dealer not satisfied with current performance, these ideas may be useful.
Honesty and Ethics Rankings
A November 2010 Gallup poll asked consumers to rate the level of honesty and ethics of various professions. Nurses, military officers and pharmacists were at the top. Lobbyists and car sales people were on the bottom. (See graph below) There are many highly honest, ethical and good dealers in the business, yet these polling results have remained consistent for years.
If you are a dealer who is looking for better results; and don't want your dealership sullied by a perception of dishonesty and lack of ethics, then I have some other ideas for your consideration. Forget trying to change your organization, you must transform it.
If you want your sales team to bring up their sales numbers, it is really not that difficult to accomplish. Want CSI to increase? You can make that happen. We have several "carrot and stick" approaches to influence staff behavior. However, if you want sustained success, it won't happen from that type of change.
Transformation is Required
Transformation is a much deeper than "outside in" driven change. Transformation is based on intrinsic motivation. Dealership transformation has a number of characteristics.
A "transformed dealership" will stand out. You certainly won't be lumped in with all the other "low trust dealers". You and your high performance team will be too focused on delighting customers and driving profits to even think about the competition.
More Information is Available
If you are open to these "other ideas" and want more information about how to create transformation in your dealership, contact me.