If you're a dealer not satisfied with current performance, these ideas may be useful.
Honesty and Ethics Rankings
A November 2010 Gallup poll asked consumers to rate the level of honesty and ethics of various professions. Nurses, military officers and pharmacists were at the top. Lobbyists and car sales people were on the bottom. (See graph below) There are many highly honest, ethical and good dealers in the business, yet these polling results have…Continue
Dealers, if you are not satisfied with current business results, this article may be helpful.
If you are wondering why performance is not meeting expectations, you may be too optimistic. Harris Interactive conducted a survey and found:
Why would 92% of customers say their interactions were not outstanding?…Continue
I was fortunate to sit in a dealership advertising planning meeting. Participants included the Dealer Principal, GSM, Internet Manager and representatives from the ad team. All of whom are good folks. However, I have been a bit critical about the efficacy of recent cable ads. This most recent planning meeting did nothing to change my opinion.
After the primary agenda items were addressed, I had the opportunity to engage the ad team members. Although I am definitely not a…Continue