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Craig Lockerd
  • Male
  • Mays Landing, NJ
  • United States
  • AutoMax Recruiting and Training
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Craig Lockerd's Discussions

AutoMax’s Top 10 New Year’s Resolutions

Started this discussion. Last reply by Craig Lockerd Jan 2. 7 Replies

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Recruiter/Trainers Needed

Started this discussion. Last reply by Ernie Kasprowicz Nov 26, 2012. 1 Reply

                 So you want to be a Trainer for AutoMax Recruiting and Training? If you’re anything like me you thought you could be, and wanted to be, a trainer after your first sales meeting at…Continue

Tags: http://www.automaxrecruitingandtraining.com/

Parts and Service People Available in Indiana

Started Jul 16, 2012 0 Replies

We happen to have a supply of parts and service people in Indiana available to hire at your dealership,contact Joe Lockerd at jlockerd@automaxrecruiting.comContinue

Tags: http://www.automaxrecruitingandtraining.com/automax-hire/

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Welcome, Craig Lockerd!

Latest Activity

George Berridge joined Craig Lockerd's group
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Where oh where can the salespeople be ,oh where oh where could they be?

Where are they,how can you attract ones that are committed, that will stick,that can be developed,trainable, passionate.Salespeople that can and will help your business grow.Let's discuss plans,the tail not wagging the dog.What resourses can we use?
Apr 30
Gerry Frederick joined Craig Lockerd's group
Thumbnail

Where oh where can the salespeople be ,oh where oh where could they be?

Where are they,how can you attract ones that are committed, that will stick,that can be developed,trainable, passionate.Salespeople that can and will help your business grow.Let's discuss plans,the tail not wagging the dog.What resourses can we use?
Apr 15
Wendy Ladd joined Craig Lockerd's group
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Where oh where can the salespeople be ,oh where oh where could they be?

Where are they,how can you attract ones that are committed, that will stick,that can be developed,trainable, passionate.Salespeople that can and will help your business grow.Let's discuss plans,the tail not wagging the dog.What resourses can we use?
Apr 1
Craig Lockerd commented on Chris Saraceno's blog post Secrets of The Best Automotive Sales Consultants !
"Hundred's of great ideas in just 17 central thoughts...should be rules actually,great post my friend"
Mar 30
Craig Lockerd commented on JD Rucker's blog post Are Small- and Mid-Sized Conferences Better than the Big Ones?
"I love this thread....and the people that I met during those same 3 conferences JD....our world,the car biz truly is a small community within a giant nation.I'm just blown away by all the knowledge and things I picked up to run my business…"
Mar 30
Craig Lockerd and Jason Barnes are now friends
Mar 26
Craig Lockerd commented on JD Rucker's blog post Are Small- and Mid-Sized Conferences Better than the Big Ones?
"Real interesting take on this subject JD,I too was at the Automotive Super Conference "How to Run Your Dealership by the Book" and Innovative Dealer Summit and Internet Sales 20 and the networking and attendee engagement was…"
Mar 26
Craig Lockerd commented on Bobby Compton's blog post How to run your dealership by the book with Dave Anderson
"All attendees will receive a copy of Fly wheel http://youtu.be/7sVlvjqbo-w"
Mar 10
Craig Lockerd posted a status
"All Attendees get copy of Flywheel http://youtu.be/7sVlvjqbo-w"
Mar 10
Bobby Compton commented on Craig Lockerd's video
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Sally Conference Video

"This is one class act I'm looking forward to meeting in person!~  See you there........... EXCELLENT WORK..................."
Mar 7
Sally Whitesell commented on Craig Lockerd's video
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Sally Conference Video

"Thank you all for your kind words.  This is going to be a life changing event!"
Mar 2
Craig Lockerd commented on JD Rucker's blog post Every Dealer Needs to Be on DealerElite. Spread the Word.
"JD,see you at The Automotive Super Conference in Charlotte"
Feb 28
Craig Lockerd commented on aaron kominsky's video
Feb 28
Craig Lockerd commented on Troy Spring's blog post A conference for everyone
"I think the "poster Child" thing is going to stick my friend.You're right Troy this IS for everyone,what will be presented are just principles that have been with us for thousands of years that when applied to each department can help…"
Feb 28
William Demaree and Craig Lockerd are now friends
Feb 27
Craig Lockerd posted a video

Success and Significance By The Book w/ Marty Raymond | How To Run Your Dealership By The Book

http://AutomotiveSuperConference.com | In my session, Success and Significance By The Book, I will be sharing with you how to identity your dealerships core ...
Feb 27

Profile Information

Which best describes you?
Vendor Partner
What company do you work for (or own)?
AutoMax Recruiting and Training
What is your current position within your organization?
Owner
What is your company website?
http://www.automaxrecruitingandtraining.com,http://onlinevetjobs.co...
What is your Facebook page/URL?
http://www.facebook.com/automax?v=info
What is your LinkedIn page/URL?
http://www.linkedin.com/in/craiglockerd
How did you specifically hear about dealerELITE? If referred, who?
LinkedIn
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
Grew up in the business,my dad had some used car lots in Cleveland,ran a Cadillac Store than owned a little Plymouth dealership,went to Northwood,early 70's started selling in 74...sold a bunch,all the management positions,consulting,Turnaround deals in the late 80's and started AutoMax 13 years ago.....Full Dealership staffing needs www.AutoMaxHire.com and also check www.automotiveretailsalescareers.com AutoMax Recruiting and Training Recruits,Screens,Interviews and Trains and helps you Retain top sales talent.Floor salespeople,Internet Salespeople BDC...every department in your Dealership.God,family,business!

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Craig Lockerd's Blog

My First Sale

Posted on December 11, 2012 at 10:15pm 39 Comments

Craig Lockerd

What was yours like?

I started selling cars in the summer of 1974 at a single point Plymouth Dealership in Canton Ohio, Canton Plymouth. We advertised as the “World’s Largest Exclusive Plymouth Dealership”,which probably was true due to the fact there were at that…

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My First Car, What Was Yours?

Posted on November 15, 2012 at 6:41pm 11 Comments

 

49 Jeepster

 

Just those three words evoke all types of emotions and memories. Those three words bring back memories no matter what age you are now, the model of the car, the cost, the dents the dings, the noises coming from under the hood, how long you owned it, and perhaps most of all ”Man if only I had kept________ what would that be worth today?

The first feeling most people think of…

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Hey, I’m Not Getting What I Deserve, or Am I?

Posted on October 16, 2012 at 3:40pm 6 Comments

 

Do we truly get that which we focus on the most? Is “The Secret” true or a bunch of hocus pocus? What meaning does any of this have in our personal and business lives?

 …

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Are F Bombs Exploding On Your Showroom Floor?

Posted on October 8, 2012 at 12:14pm 8 Comments

 

 

 

I’m not really sure when the first time was that I heard somebody curse or that I even knew that it was a curse word at the time. I assume the first time I probably cursed myself was sometime in my teens, all the knuckleheads I hung around with did so of course I didn’t want to be odd man out… thats when it all began.

Nobody cussed on TV and none of the movies I was allowed to go see had any cussing in them, can’t recall hearing either one…

Continue

Comment Wall (31 comments)

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At 5:29pm on November 24, 2012, Bruce Belanger said…

Thanks for the friend invite Craig.Always respect your insight.Look forward to further interaction with you.

At 2:59pm on October 3, 2012, Tom Martin said…

Thanks Craig! Great to connect with you on DE as well as Google +

At 3:31pm on September 11, 2012, Michael Cirillo said…

Thanks for the friend invite Craig. Great seeing you at AutoCon.

At 6:29pm on April 18, 2012, Michael Correra said…

Happy to connect with you here, love the stuff you post on this and the other sites I follow your words on! Looking forward to sharing and learning sir! Have an awesome day!  Mike

At 1:47pm on April 18, 2012, Jim Hughes said…

Craig - I always appreciate your input and comments. You are one of the soldiers helping to improve our industry.

At 7:44pm on December 31, 2011, Rich Ruane said…

Craig,

 

Thank you for the friend request. I as well, grew up in Cleveland, my dad has been in the car business for 31 years, he was GM of Paradise Pontiac Honda (now a Ganley group dealer)  in North Olmsted for years until we moved to Las Vegas. I'm 4 yrs into the business, still at my original Ford dealer... guess it runs in the family :)

 

Happy New Year!!

 

Rich Ruane

Ford Country - Henderson, NV

At 12:38pm on December 28, 2011, Dan Murray said…

Thanks for the invite Craig...... look forward to getting to know you on-line. All the best for 2012!

At 8:08pm on December 14, 2011, John R. Reed Jr. said…

Craig,

Thanks for the support. Each day it seems, as I am finding, more & more of the quality personable people as yourself, that are here. I look forward to the brotherhood & sisterhood that being apart of this vast, great, & yet humbled network that I am privilidged to be a member.

 

Merry Christmas Craig To You & Your Family,

Be Blessed My Good Friend

At 12:59am on August 29, 2011, Bobby Compton said…
AutoMax walks through Hurricane's

Good to have you safe my friend!

God Speed!~
At 9:46am on August 9, 2011, Daryl G Calhoun II said…

thanks for the add!!!

 
 
 

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