Bruce Belanger
  • Pompano Beach, FL
  • United States
  • Belanger Consulting LLC
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Profile Information

Which best describes you?
Dealership
What company do you work for (or own)?
Belanger Consulting LLC
What is your current position within your organization?
President
What is your company website?
http://bkbconsultingllc@gmail.com
What is your LinkedIn page/URL?
http://Bruce Belanger
How did you specifically hear about DealerELITE? If referred, who?
LinkedIn
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
Over 30 years of automotive experience as Sales Manager,Finance Director,GM,GSM,and Dealer Operator.Previous and current clients include AutoNation,Sonic Automotive Group,Potamkin Automotive Group and AutoFair Automotive Group.

Bruce Belanger's Blog

BEST BET FOR YOUR 2013 SEM NEEDS IS "SHOWROOM LOGIC" !!!!

Posted on December 29, 2012 at 8:51am 0 Comments

  1. Any dealer who is not commited to being actively involved in the SEM arena is going to be left in the dust in 2013.The PPC marketing segment was over 23 BILLION DOLLARS in revenue in 2012 and is forecast to exceed 26 BILLION DOLLARS in 2013 ! After being exposed to numerous PPC Companies, the BEST by far is "SHOWROOM LOGIC" ! Just a few facts about this company I want to share with you that may help you understand why I know they need to be a key part of your marketing plans for…
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SHARE YOUR FAVORITE ZIG ZIGLAR STORY OR QUOTE

Posted on November 29, 2012 at 5:39am 0 Comments

Our industry and all businesses lost a great innovator and motivator on Wednesday with the passing of Zig Ziglar.Zig was one my "Motivational Mentors"and an individual who could change your thought process with one simple saying or quote.His first book,"SEE YOU AT THE TOP" was one of my first reads in my infancy in the automobile business in the mid-seventies.His simple approach to mental "cleanliness" and daily positive mental attitude helped shape my career and kept me on the right track…

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DEALER ALERT !!! HAVE YOU CHECKED ON YOUR "RED FLAG" COMPLIANCE LATELY ???

Posted on November 23, 2012 at 2:21pm 0 Comments

In recent months,I have done maintenance calls on numerous dealers with whom I implemented "Red Flag" compliance training over the past 2-3 years. I have found an alarming number of stores WERE diligent in addressing the safeguarding of customer information when the law was implemented in 2009,but relatively FEW have continued the necessary practices they implemented when the law went into effect.This is a ticking time bomb for dealers who are not taking the identity theft of their customers…

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Educating Your Sales Team On The Importance Of A Proper "T.O." WHY,WHEN and HOW

Posted on November 20, 2012 at 2:18pm 1 Comment

There are many stores that demand "100% T.O." from their sales team,but do we share with them why we do this,when we should do this,and how we should T.O.? If we share with them the importance of not only doing it,but doing it correctly,they will have a better understanding of the financial benefits to them as well as the store.First, when do we T.O.?We should T.O. the deal when your sales rep has reached an impasse with his/her potential buyer and any further pressure may affect the rapport…

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At 4:16pm on November 24, 2012, Craig Lockerd said…

Bruce if you have an interest in training give us a call 800-878-5090 ext 1 ask for Ernie my GM

PollDaddy

 
 
 

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Blog Posts

The Customer Is Right.

Posted by Rob Gehring on February 21, 2018 at 9:43am 0 Comments

I’m not going to be bold and say the customer is always right. Frankly, they are not…

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Why Dealers Should Embrace Digital Retailing

Posted by Bill Wittenmyer on February 21, 2018 at 9:14am 0 Comments

All indicators point to 2018 as a milestone year for automotive digital retailing.

 

Manufacturers including Ford, Toyota and BMW are working to develop products that allow customers to buy a…

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#65: 7 "Be's" for Game Changer Relationships

Posted by Dave Anderson on February 20, 2018 at 2:43pm 0 Comments

Game changers aren't just in it for themselves. They bring others along with them on the journey to becoming unstoppable, and impact them in a positive way. But first they have to "be" 7 things. Find out what they are in the newest episode of The…

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Episode 16- Success in Sales and Life Podcast: Don't Take Your Eye off the Ball!

Posted by Jeff Cowan on February 20, 2018 at 12:00pm 0 Comments

Why do so many salespeople lose the deal in the final steps? They take their eye off the ball! This week, Jeff discusses the impact of counting a sale or a deal before it's signed and collected. He also gives a sneak peak of his upcoming book…

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