Bruce Belanger
  • Pompano Beach, FL
  • United States
  • Belanger Consulting LLC

Bruce Belanger's Friends

  • Garry House
  • Matt Page
  • JoAnna Weber
  • Craig Lockerd
  • Dave Anderson
  • Chris Saraceno

Bruce Belanger's Page

Latest Activity

Bruce Belanger updated their profile
May 15, 2014
JoAnna Weber and Bruce Belanger are now friends
Mar 12, 2014

Profile Information

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What company do you work for (or own)?
Belanger Consulting LLC
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What is your company website?
What is your LinkedIn page/URL?
http://Bruce Belanger
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Over 30 years of automotive experience as Sales Manager,Finance Director,GM,GSM,and Dealer Operator.Previous and current clients include AutoNation,Sonic Automotive Group,Potamkin Automotive Group and AutoFair Automotive Group.

Bruce Belanger's Blog


Posted on December 29, 2012 at 8:51am 0 Comments

  1. Any dealer who is not commited to being actively involved in the SEM arena is going to be left in the dust in 2013.The PPC marketing segment was over 23 BILLION DOLLARS in revenue in 2012 and is forecast to exceed 26 BILLION DOLLARS in 2013 ! After being exposed to numerous PPC Companies, the BEST by far is "SHOWROOM LOGIC" ! Just a few facts about this company I want to share with you that may help you understand why I know they need to be a key part of your marketing plans for…


Posted on November 29, 2012 at 5:39am 0 Comments

Our industry and all businesses lost a great innovator and motivator on Wednesday with the passing of Zig Ziglar.Zig was one my "Motivational Mentors"and an individual who could change your thought process with one simple saying or quote.His first book,"SEE YOU AT THE TOP" was one of my first reads in my infancy in the automobile business in the mid-seventies.His simple approach to mental "cleanliness" and daily positive mental attitude helped shape my career and kept me on the right track…



Posted on November 23, 2012 at 2:21pm 0 Comments

In recent months,I have done maintenance calls on numerous dealers with whom I implemented "Red Flag" compliance training over the past 2-3 years. I have found an alarming number of stores WERE diligent in addressing the safeguarding of customer information when the law was implemented in 2009,but relatively FEW have continued the necessary practices they implemented when the law went into effect.This is a ticking time bomb for dealers who are not taking the identity theft of their customers…


Educating Your Sales Team On The Importance Of A Proper "T.O." WHY,WHEN and HOW

Posted on November 20, 2012 at 2:18pm 1 Comment

There are many stores that demand "100% T.O." from their sales team,but do we share with them why we do this,when we should do this,and how we should T.O.? If we share with them the importance of not only doing it,but doing it correctly,they will have a better understanding of the financial benefits to them as well as the store.First, when do we T.O.?We should T.O. the deal when your sales rep has reached an impasse with his/her potential buyer and any further pressure may affect the rapport…


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At 4:16pm on November 24, 2012, Craig Lockerd said…

Bruce if you have an interest in training give us a call 800-878-5090 ext 1 ask for Ernie my GM


Blog Posts

Car Headlight Purchasing Guide for Car Owners

Posted by Simon Hopes on December 1, 2015 at 7:21am 0 Comments

Headlights are considered as safety features for the vehicles. They are used to illuminate the road during dim light and night time. The first headlights were seen in the cars in the year 1898. But these lighting accessories became an important…


Not looking for the right deals

Posted by Lillian Erickson on December 1, 2015 at 1:00am 0 Comments

There are some mistakes made by lovers, but this particular mistake is extremely silly. If you have decided that you will instantly buy something for your partner, and you go ahead and swipe your credit card instantly, this can be one of the…


Consumers Are Taking Their Complaints to Social Media. Are You Responding?

Posted by Paul Moran on November 27, 2015 at 8:12am 0 Comments

In the past, consumers were limited in their options when…


Google Auto Says Mobile is the Place to Be

Posted by David Metter on November 27, 2015 at 7:55am 0 Comments

In a study published this month by Google’s Automotive division…


How to Update and Completely Replace the Faulty Ford PCM in Your Car?

Posted by Diyana on November 27, 2015 at 1:41am 0 Comments

Summary: The Ford PCM when generally goes faulty has got only one option, and that is to be completely replaced. There are certain methods of removing it because all the sensors and batteries are…


Don’t Creep Out Your Shoppers

Posted by Joseph Little on November 25, 2015 at 5:00pm 0 Comments

How to Track Consumer Behavior and Leverage What You Learn

If your dealership is able to take advantage of the right tools, you can easily tell which consumers are in the car-buying market and what vehicles they’re searching for. This…



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