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Bruce Belanger
  • Pompano Beach, FL
  • United States
  • Belanger Consulting LLC
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Bruce Belanger's Friends

  • Garry House
  • Matt Page
  • JoAnna Weber
  • Craig Lockerd
  • Dave Anderson
  • Chris Saraceno
 

Bruce Belanger's Page

Latest Activity

Bruce Belanger left a comment for Patrick Bennett
"Welcome to the DE family Patrick! I look forward to further interaction with you.Happy New Year!"
Dec 30, 2012
Bruce Belanger posted a blog post

BEST BET FOR YOUR 2013 SEM NEEDS IS "SHOWROOM LOGIC" !!!!

Any dealer who is not commited to being actively involved in the SEM arena is going to be left in the dust in 2013.The PPC marketing segment was over 23 BILLION DOLLARS in revenue in 2012 and is forecast to exceed 26 BILLION DOLLARS in 2013 ! After being exposed to numerous PPC Companies, the BEST by far is "SHOWROOM LOGIC" ! Just a few facts about this company I want to share with you that may help you understand why I know they need to be a key part of your marketing plans for 2013.1.…See More
Dec 29, 2012
Bruce Belanger posted a blog post

SHARE YOUR FAVORITE ZIG ZIGLAR STORY OR QUOTE

Our industry and all businesses lost a great innovator and motivator on Wednesday with the passing of Zig Ziglar.Zig was one my "Motivational Mentors"and an individual who could change your thought process with one simple saying or quote.His first book,"SEE YOU AT THE TOP" was one of my first reads in my infancy in the automobile business in the mid-seventies.His simple approach to mental "cleanliness" and daily positive mental attitude helped shape my career and kept me on the right track on…See More
Nov 29, 2012
Bruce Belanger and Craig Lockerd are now friends
Nov 24, 2012
Craig Lockerd left a comment for Bruce Belanger
"Bruce if you have an interest in training give us a call 800-878-5090 ext 1 ask for Ernie my GM"
Nov 24, 2012
Bruce Belanger joined Amy Dalton's group
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Simply Social Media

Ask, Answer and Share everything about Social Media. Let's work together to simplify and survive!
Nov 24, 2012
Bruce Belanger joined Katie Wagner's group
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Internet Sales 20 Group

Growing Internet Departments sharing ideas
Nov 24, 2012
Bruce Belanger joined Kevin "Friend Me" Bradberry's group
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Dealership Operations Fixed and Variable

Dealership Operations and all aspects of running a store.
Nov 24, 2012
Bruce Belanger joined Neil Gale's group
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Car Dealer Web Marketing, Design, SEO, SEM

Get a better understanding about Website Marketing, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Optimization (SMO) and Pay-Per-Click Advertising (PPC). Tergeted Local, regional and National services available.See More
Nov 24, 2012
Bruce Belanger posted a blog post

DEALER ALERT !!! HAVE YOU CHECKED ON YOUR "RED FLAG" COMPLIANCE LATELY ???

In recent months,I have done maintenance calls on numerous dealers with whom I implemented "Red Flag" compliance training over the past 2-3 years. I have found an alarming number of stores WERE diligent in addressing the safeguarding of customer information when the law was implemented in 2009,but relatively FEW have continued the necessary practices they implemented when the law went into effect.This is a ticking time bomb for dealers who are not taking the identity theft of their customers…See More
Nov 23, 2012
Garry House and Bruce Belanger are now friends
Nov 22, 2012
Bruce Belanger commented on Bruce Belanger's blog post Educating Your Sales Team On The Importance Of A Proper "T.O." WHY,WHEN and HOW
"Bobby,Thanks for the kind words.I always respect your input.Good luck with the video."
Nov 21, 2012
Bruce Belanger joined John Fuhrman's group
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Automotive Training Professionals

Whether you train sales, F&I fixed ops, management, or even dealers, please share your experiences, questions, and success stories here.  We want members who are serious about making a difference in the auto industry, one client at a time.
Nov 21, 2012
Bruce Belanger joined Joe Clementi's group
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General Managers 20-Group

Forum where General Managers, Dealers, Fixed Operations Managers and Business Leaders can come to share idea's and suggestions. We would love to hear your "best idea". Share your success stories and your best practices.See More
Nov 21, 2012
Bruce Belanger's blog post was featured

Educating Your Sales Team On The Importance Of A Proper "T.O." WHY,WHEN and HOW

There are many stores that demand "100% T.O." from their sales team,but do we share with them why we do this,when we should do this,and how we should T.O.? If we share with them the importance of not only doing it,but doing it correctly,they will have a better understanding of the financial benefits to them as well as the store.First, when do we T.O.?We should T.O. the deal when your sales rep has reached an impasse with his/her potential buyer and any further pressure may affect the rapport…See More
Nov 20, 2012
Bruce Belanger posted a blog post

Educating Your Sales Team On The Importance Of A Proper "T.O." WHY,WHEN and HOW

There are many stores that demand "100% T.O." from their sales team,but do we share with them why we do this,when we should do this,and how we should T.O.? If we share with them the importance of not only doing it,but doing it correctly,they will have a better understanding of the financial benefits to them as well as the store.First, when do we T.O.?We should T.O. the deal when your sales rep has reached an impasse with his/her potential buyer and any further pressure may affect the rapport…See More
Nov 20, 2012

Profile Information

Which best describes you?
Dealership
What company do you work for (or own)?
Belanger Consulting LLC
What is your current position within your organization?
President
What is your company website?
http://bkbconsultingllc@gmail.com
What is your LinkedIn page/URL?
http://Bruce Belanger
How did you specifically hear about dealerELITE? If referred, who?
LinkedIn
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
Over 30 years of automotive experience as Sales Manager,Finance Director,GM,GSM,and Dealer Operator.Previous and current clients include AutoNation,Sonic Automotive Group,Potamkin Automotive Group and AutoFair Automotive Group.

Bruce Belanger's Blog

BEST BET FOR YOUR 2013 SEM NEEDS IS "SHOWROOM LOGIC" !!!!

Posted on December 29, 2012 at 8:51am 0 Comments

  1. Any dealer who is not commited to being actively involved in the SEM arena is going to be left in the dust in 2013.The PPC marketing segment was over 23 BILLION DOLLARS in revenue in 2012 and is forecast to exceed 26 BILLION DOLLARS in 2013 ! After being exposed to numerous PPC Companies, the BEST by far is "SHOWROOM LOGIC" ! Just a few facts about this company I want to share with you that may help you understand why I know they need to be a key part of your marketing plans for…
Continue

SHARE YOUR FAVORITE ZIG ZIGLAR STORY OR QUOTE

Posted on November 29, 2012 at 5:39am 0 Comments

Our industry and all businesses lost a great innovator and motivator on Wednesday with the passing of Zig Ziglar.Zig was one my "Motivational Mentors"and an individual who could change your thought process with one simple saying or quote.His first book,"SEE YOU AT THE TOP" was one of my first reads in my infancy in the automobile business in the mid-seventies.His simple approach to mental "cleanliness" and daily positive mental attitude helped shape my career and kept me on the right track…

Continue

DEALER ALERT !!! HAVE YOU CHECKED ON YOUR "RED FLAG" COMPLIANCE LATELY ???

Posted on November 23, 2012 at 2:21pm 0 Comments

In recent months,I have done maintenance calls on numerous dealers with whom I implemented "Red Flag" compliance training over the past 2-3 years. I have found an alarming number of stores WERE diligent in addressing the safeguarding of customer information when the law was implemented in 2009,but relatively FEW have continued the necessary practices they implemented when the law went into effect.This is a ticking time bomb for dealers who are not taking the identity theft of their customers…

Continue

Educating Your Sales Team On The Importance Of A Proper "T.O." WHY,WHEN and HOW

Posted on November 20, 2012 at 2:18pm 1 Comment

There are many stores that demand "100% T.O." from their sales team,but do we share with them why we do this,when we should do this,and how we should T.O.? If we share with them the importance of not only doing it,but doing it correctly,they will have a better understanding of the financial benefits to them as well as the store.First, when do we T.O.?We should T.O. the deal when your sales rep has reached an impasse with his/her potential buyer and any further pressure may affect the rapport…

Continue

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At 4:16pm on November 24, 2012, Craig Lockerd said…

Bruce if you have an interest in training give us a call 800-878-5090 ext 1 ask for Ernie my GM

 
 
 

Blog Posts

In the Middle, it's the Messaging that Makes Digital Success

Posted by JD Rucker on July 5, 2015 at 10:07am 0 Comments

In the world of digital advertising, there are three…

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Have You Got Customers, Clients Or Guests?

Posted by Dave Benson on July 3, 2015 at 7:33am 0 Comments

Some dealerships call them customers, some call them clients, others call them guests…

I’m not fussed with what you call your enquiry, I’m just fussed in how you treat them.

Physiologically…

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Service Your Mercedes Benz At Authorized Service Centers

Posted by Simon Hopes on July 3, 2015 at 3:09am 0 Comments

A Mercedes Benz is an engineering marvel. It not only looks good, it is a symbol of luxury. The owner of a Mercedes usually treats it like a child and takes care of it very well. At the same time when you need to service the car, it is necessary…

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5 Simple Link Building Strategies for Small Businesses

Posted by Mark Frost on July 2, 2015 at 8:43am 0 Comments

When someone new to digital marketing reads…

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Today’s Sales Tip PLUS Free Closing Ratio Tracking Tool

Posted by Dave Benson on July 2, 2015 at 1:19am 0 Comments

What’s the most important number you need to know in…

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Preempt Lease-End Competition for Your CPO Inventory

Posted by Ryan Mayo on July 1, 2015 at 4:30pm 0 Comments

The combination of consumer demand, increasing…

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