SureSale Launches National Ad Campaign: Introduces Shirley, Brand Ambassador for SureSale’s Certified Vehicles

Print and broadcast media campaign supports SureSale’s transparent buying experience for quality used vehicles; Louisville is premiere market with others to follow


Los Angeles, CAAugust 12, 2019 – SureSale Certified, the gold standard for quality used vehicles and purchase protection today announced the launch of a new multi-channel advertising campaign centered around SureSale’s new brand ambassador ‘Shirley.’


The new campaign showcases SureSale’s transparent buying experience through Shirley, a trusted advisor, who helps consumers understand why SureSale means they can “Be Sure” of the quality of their SureSale Certified vehicle.  It premiered in the Louisville market and will expand to other US markets in the months to come. 


“We created a whole new category of used vehicle with SureSale Certified, so it was critical that we support it with a marketing campaign that both educates consumers and inspires them to opt for a SureSale Certified vehicle – all while being whimsical enough to entertain,” said SureSale President and Co-founder Jeffrey Schwartz. “With Shirley, we have generated a broadcast campaign that embodies SureSale Certified, as well as distinctive point-of-sale merchandising that will give our auto dealer partners a competitive edge.”


The company conducted a nationwide search to find a spokesperson who could help car buyers understand why they should opt for a SureSale Certified vehicle – and reflect the essence of SureSale.


“We believe that SureSale is a truly disruptive and truly positive development for the auto industry, offering benefits for both car buyers and auto dealerships alike,” said SureSale CEO and Co-founder Donny Hall. “With humor, Shirley offers confidence and clarity to used car buyers, and we are sure that consumers will soon be heading for dealerships that offer SureSale vehicles.”


Currently available at dealerships around the country, SureSale Certified vehicles come with a free CAReport (Comprehensive Auto Report), clean title, 150-point inspection, a 5-month, 5,000-mile comprehensive warranty, a 5-day exchange guarantee, and extended protection plans.   The SureSale value proposition is simple: consumers know the past, present and future of each SureSale Certified vehicle so they can buy with confidence and own with peace of mind. Dealers have a consumer-friendly selling proposition that not only helps them turn vehicles faster, but that is in the heart of an ongoing market shift to used vehicles.  Shirley is a key part of the marketing dealership toolkit that makes it easy for dealers to sell SureSale Certified vehicles


Consumers are increasingly opting for the assurance of a Certified Pre-owned (CPO) as new vehicle sales continue to decline; yet only a small slice of auto dealership inventories are CPO vehicles because of automaker program brand restrictions.  SureSale Certified expands the number of certified vehicles dealerships are able to offer consumers:  with SureSale Certified, auto dealerships are able to extend consumer protections, similar to auto manufacturer CPO programs, to a wider range of vehicles – up to 15 years, 150K miles and for more than 20 brands.


SureSale Certified vehicles come standard with:

  • Clean VIN and Free CAReport (Comprehensive Auto Report)
  • 150-point Certified Inspection
  • 5-months, 5,000-mile Comprehensive Warranty
  • 5-day Exchange Guarantee
  • Extended Protection Plans up to 36 months or 36,000 miles


To find a SureSale Certified vehicle and auto dealership, click here:


To become a SureSale Certified auto dealership:

Contact: 800.818.4575





About SureSale

SureSale’s mission is to create the gold standard for quality used vehicles and purchase protection.  The new category of vehicle, SureSale Certified, gives consumers access to a greater range of quality used vehicles and the peace of mind that comes from buying a vehicle that has gone through a 150-point inspection and rigorous background check, and comes with a clean title, a detailed CAReport (Comprehensive Auto Report), a 5-month / 5,000-mile comprehensive warranty, a 5-day / 500-mile exchange guarantee, and extended protection plans up to 36 months.  SureSale’s iconic spokesperson, ‘Shirley,’ gives used vehicle buyers peace of mind when buying a SureSale Certified vehicle.  SureSale Certified Dealers benefit from a turnkey, state of the art certification and marketing platform which allows them to certify more of their used vehicle inventory (over 30 makes with eligibility up to 15 years old and 150K miles) and sell more cars. Visit for more information.




SureSale Media Contact:

Angela Jacobson, mWEBB Communications,, (714) 454-8776

Melanie Webber, mWEBB Communications,, (949) 307-1723

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