There is a MASSIVE Disconnect Between the Showroom Sales & Internet Sales / BDC Departments... Watch This Video!

There is a MASSIVE Disconnect Between the Showroom Sales & Internet Sales / BDC Departments... Watch This Vide

This was the video intro for my Keynote at the recent #IS20G 7 in New York

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Comment by Sean V. Bradley on May 30, 2015 at 7:15am: Thank you Steven! I have a lot of FREE videos at www.YouTube.com/seanvbradleytv

Comment by steven chessin on May 23, 2015 at 9:04pm: Fantastic ! Preaching to the choir. Bravo.

Either management does not know the stats --- or --- does not want to accept them - or - is making enough money on cruise control to be satisfied. It is hard to believe so many dealers knowingly ignore the inherent infrastructure defects that the stats illuminate. WHY ? If there are any DPs or GM out there --- could you provide some clue why you accept such weak internet sales performance ? WATCH THIS VIDEO --- his numbers are accurate. I see the same weak floor / internet sales / bdc integration at every store I work with.

Shopper / Buyer behavior has changed but the Sales Process management supports has not responded. Do not be fooled by the high percentage of floor traffic that buy. It is a "Fool's Paradise" when you see the numbers of how many do not make contact or come-in.The showroom battle is won or lost long before the showroom.