Using Digital Body Language to Start the Conversation

You don’t have to wait for a shopper to fill out a form before you reach out. Learning the shopper's body language lets you start the conversation earlier in the buying process and become the go-to authority first.

This week, Samantha shows you how to use a shopper's digital body language to engage that person much earlier in the buying process.

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Comment by steven chessin on February 20, 2016 at 2:19pm: Answering anticipated questions before they are asked -- and knowing what those questions are by their action - instead of spraying-and-praying to hit the right hot button. This is more sophisticated than most dealer marketing. If I show interest in a hybrid is it because I want more mpg or to show I want to be 'green' ? Actually neither. I want access to HOV lanes to drive faster. A salesman can pursue the right feature/benefit path if your "digital body language" identifies needs / wants better. If he talks to me about saving gas on a Lexus SUV he just sounds foolish. I won't own the vehicle long enough to see any savings.

btw- i vote against the sound track in the background