Most managers think a trade has just a dollar amount.
Letting a trade go is worse than bad word of mouth.
What do u lose: 1. the new sale,2. the trade.3. the plate advertising
and the word of mouth. 4. the trade sells and u get another trade.
Do I need to go on...... Min 2 customer possibly 4 plus........
So make every opportunity not to miss a trade, it's not the car you are losing; It's the branch on the trunk of the tree.

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