Social media is one of the strongest marketing strategies for dealerships. Are you using social media to its full extent? Use the KPA Social Media Checklist to keep your online presence on track.
There are plenty of tips and tricks out there for social media, but this checklist has been applied and proven to be successful specifically for car dealers.
Do you have an online presence? Make sure to provide multiple social media channels to your consumers. Currently, the following four are king:
Have an abandoned page? Might as well not even have it. Make sure you maintain a consistent posting frequency:
Measure your success. Your engagement matters and will show you where you need to improve:
Are you talking? Successful social media is about communication.
What social media accessories are you using? Use the following techniques to increase your reach:
Do you leverage your brand? Use content that your brand creates:
Cats, memes, and babies are not strong content. Focus on local, relevant content:
Do you advertise? Boosting is cheap and goes a long way.
Learn more about a good social media strategy with the KPA Dealer Webinar Social Media: What to do in the Next 6 Months.
Do you need further assistance? KPA offers 3 tiers of social media service. Contact KPA at 800.899.7791 or email@example.com to improve your social media strategy.
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