According to Wikipedia* Reputation Management is the influencing and/or control of an individual's or business's reputation.
To better your business reputation, make sure you follow up with your customers. This is especially the case if your business is larger. You need to make them feel important. Consider following up with them with automated systems you put in place. Get feedback of your services and goods while you do it.
When it comes to dealing with negative content about your brand online, the best defense is a good offense. Any negative feedback is sure to be lost in a sea of positive feedback, so make sure there is plenty of it. Make sure your content is always fresh so that older, negative things fade to the bottom of search pages.
Pay attention to social media forums. Most consumers expect their comments and questions to be responded to. Reply quickly, at least within a couple hours. If you are more responsive than your competitors, it makes you stand out as superior to them.
Keep up with information about the service or product you provide. This helps ensure you can supply your customers with the latest innovations and information. Take five minutes out of your day to search for the newest facts about the industry you're in.
Look at your presence on the Internet. You can't be sure when a negative review can pop up from someone that doesn't like you, your business, or is just an unhappy customer. If you keep an eye on search results, you can ensure that negative feedback won't be high up in the results. Try doing this a couple of times each month.
Run your business social media accounts in a professional way. You don't want to hire someone to run them without any training since they can give your company a negative reputation. Stay personable, but don't take things personally.
If you own your own business, be sure you're treating employees with some respect. Many business people do not pay strict attention to this area of their business, and in the end it can really do a lot of harm. If it gets around that you are not a great employer, many people will refuse to do any business with you.
When searching online for information about your business, and you come across something that is not accurate, ask the site owner to take the information down. Usually, sites owners will get rid of it if you can prove that the information is false.
Constantly monitor the social media networks. Many consumers expect their questions to be answered on social media websites. Reply quickly and professionally. Since many companies take a while to respond, this will help you stand out.
Run your social media campaigns and websites professionally. Since these pages are a representation of your firm, you must avoid creating any negative impressions. Of course, you want to show some personality, but keep the overall tone professional and businesslike.
Regularly perform Internet searches on your own company. If you find misleading information, work to get it taken off the Internet. If you can show actual proof that it's libelous, many site owners will not take issue with removing it.
Make sure to monitor all social networking sites. People like to talk about companies on these. Keeping a close eye on these sites will help you do damage control as soon as negative comments are posted. By doing this, you'll protect your reputation and keep your business in a positive note.
Work hard to create realistic expectation for doing business. This will include being honest with the clients that you have. You'll develop a good reputation by always being as transparent as possible.
Do not attempt to hide the mistakes you have made. The customers have much more intelligence than that. Freely admit your mistake, and humbly apologize for it. Your customers are much more likely to give you forgiveness, particularly if you offer an extra incentive to compensate for the gaffe.
Follow up with customers a few times after a purchase from you. Sometimes, problems do not occur immediately because a customer may not use a product at first. Communicating with them will allow you to address any problems they may encounter.
When there is a community event, be a corporate sponsor. This is one method for improving the reputation of your firm. You will make a positive impression upon your customers when they see your company donating time and money to a community cause. This type of impression leads to success.
You must know in what places your company is being discussed, and these places have to be monitored.
About St. Louis BizTalk:
St. Louis BizTalk, a full service nationwide marketing agency located in St. Louis, Missouri, also serves as an SEO news and industry consultant company helping small business owners to get the facts when it comes to improving their ability to attract new customers with SEO, web design and social media.
Roofers, Auto Dealers, Medical Professionals, Lawyers, HVAC, Plumbers, Electrical, Non-Profits and many other businesses have benefited from St Louis BizTalk getting them seen and respected in their community. Building their reputation, online presence, and generating leads for them. Let us show you how we can do this at a reasonable rate... we help you get online, get seen, and help you with a total branding effort. If you are interested, leave a comment or contact us directly from LinkedIn. Are your verified on Google Business? Ask us, we will help you for free...It's here.... StLouis Biz Talk. www.stlouisbiztalk.com