Great article on training and getting back to the basics. Seems to happen at my dealership quite often. Very inconsistent on the training. Find it hard to do being the owner now. Looking for suggestions and after reading the article it sounds like those dealerships have a trainer the pay for and visits the dealership. If that is the case do you mind telling me the name of some trainers that do this? Maybe the one that helps those dealers you wrote about? Thanks so much!!
Your insight to the auto industry has helped me tremendously. I came from an Interactive agency doing custom solutions for Fortune 500 companies and there is a major difference. If you ever have any question in regards to web, email, or social media strategies that have worked or failed for me in the past, please feel free to reach out.
Congratulations on your purchase of Cobalt! I know that your goal is to conquer the digital world and I see this as one more step for you to accomplish your dream. After winning the DealerElite contest of course. You have my vote! After all, what are friends for!
When you go to vote just remember:
First to introduce Information assisted Selling
Created the concept of non-confrontational selling.
Created 5 step selling process from old 13 steps
Eliminated sharpee pen with our Epencil Technology
Introduced Same Payment Desking Technique and use it for internet leads
Written 12 different seminars over the last 20 years.
Will be the first auto sales trainer with a New York Times Best Selling Book.
Have more friends on facebook than all the other trainers combined because I am more active in the social networking world.
Have the best freaking parties of them all.