steven chessin's Likes

June 2015

How to Use Video to Turn Leads Into Shows

All dealerships get leads that originate from the Internet. Not all dealers,…

Blog How to Use Video to Turn Leads Into Shows 2 Likes

May 2015

CARCODE SMS, IS THIS EDMUNDS DIRTY TEXT CAPER?

CARCODE SMS, IS THIS EDMUNDS DIRTY TEXT CAPER?

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Are Dealers Being Set Up Again by one of the Dirtiest Players? Is it another…

Blog CARCODE SMS, IS THIS EDMUNDS DIRTY TEXT CAPER? 8 Likes How to Prepare your Customers for an Exceptional Service Experience!

Blog How to Prepare your Customers for an Exceptional Service Experience! 5 Likes

April 2015

Is Having Too Many Pictures A Bad Thing? Perhaps

It wasn’t too long ago that we saw most dealers’ VDP pages contain only a…

Blog Is Having Too Many Pictures A Bad Thing? Perhaps 1 Like *The Recruiter*

video *The Recruiter* 7 Likes Yippee! We're Above Average!

“What’s the Average Closing Percentage for…

Blog Yippee! We're Above Average! 3 Likes

January 2015

Engagement Is a Two-Way Street

When considering the successful use of social media by a business, the first…

Blog Engagement Is a Two-Way Street 2 Likes

December 2014

Hey Managers-Options Dictate Dedication

video Hey Managers-Options Dictate Dedication 1 Like Why Should We Incentivize Behavior? In the retail automotive business the traditional sales compensation plans have been developed to incentivize results. But we know that, if our salespeople habitually perform and flawlessly execute… Discussion Why Should We Incentivize Behavior? 4 Likes

November 2014

Building Rapport Before the Lead Is the Way to Win the Sale

In my last blog article, I discussed the importance of building rapport with…

Blog Building Rapport Before the Lead Is the Way to Win the Sale 2 Likes

October 2014

Internet Threatens Art of Selling - Buyers V… By: Steve Finlay Shared: From your friends TechAutoCareers.com® the online resource for the Automotive Sales Consultant Yesterday’s car buyer physically went from dealership to dealership in the co… Discussion Internet Threatens Art of Selling - Buyers V… 1 Like The Art of the Trade-in Walkaround

The Art of the Trade-in Walkaround – Setting Realistic Expectations with Customers.

Most customers…

Blog The Art of the Trade-in Walkaround 9 Likes Automating Sales: Will It Be the Death of th… BY MICK HOLLISON @MICKHOLLISON Salespeople must presume unprecedented levels of sophistication and knowledge of products, pricing and the competitive landscape among their potential customers. Share… Discussion Automating Sales: Will It Be the Death of th… 1 Like Does Your Dealership Hide Behind The Curtain?

Virtually every dealership today uses their website, social media channels,…

Blog Does Your Dealership Hide Behind The Curtain? 3 Likes

September 2014

What Every Major Car Name Actually Means Have you ever wondered what the name of your car means or maybe how manufacturers come up with names? After all, we say names like Camry, Miata and Passat without pausing to think if those names ha… Discussion What Every Major Car Name Actually Means 4 Likes In Marketing, New Trumps Used Every Time

Bob visits a website searching for a new vehicle. As he filters down to the…

Blog In Marketing, New Trumps Used Every Time 1 Like Are You Available When Your Customers Are?

The internet has changed our world. The concept of "business hours" has…

Blog Are You Available When Your Customers Are? 4 Likes It is All Because of Me

video It is All Because of Me 6 Likes

August 2014

Existential Internet marketing? My story

For some time now I have chided myself for not chronicling the random and not so random thought that courses through my brain on a daily basis. A child of the…

Blog Existential Internet marketing? My story 1 Like "Just Looking"...even managers have defense mechanisms

Two years ago while looking for a new digital marketing home I penned this blog post based on my observations visiting prospective employers. Though I am happily nestled in a progressive and…

Blog "Just Looking"...even managers have defense mechanisms 2 Likes

July 2014

Advice From a 30-Car Guy

Blog Advice From a 30-Car Guy 12 Likes

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