Chris Saraceno's Likes

February 2012

Process and Accountability: Why 'In your face' comments from customers can help sell more cars right now'

A friend shared a story about his pastor, who, wanting honest "In your face" feedback about his sermons, invited two close friends to lunch, gave each a pad of paper and…

Blog Process and Accountability: Why 'In your face' comments from customers can help sell more cars right now' 2 Likes Kurt Kubicki

Member Kurt Kubicki 2 Likes 3 Car Sales Success Keys from the Sports Arena

As a certified sports nut, I love big-time game-changing plays – the “Hail Mary” pass to win the game as the last seconds tick off, and the three-pointers from 'Downtown' at the buzzer, those…

Blog 3 Car Sales Success Keys from the Sports Arena 3 Likes sara callahan

Member sara callahan 4 Likes How Your Dealership Can Use Google+ To Increase Local SEO

A few weeks ago I wrote about how Google was going to include items from Google+ in their regular search results when users were signed in, calling it…

Blog How Your Dealership Can Use Google+ To Increase Local SEO 3 Likes ShowRoom Traffic Dependence is Like Being a…

video ShowRoom Traffic Dependence is Like Being a… 5 Likes Learn to Love What Women Want!

Blog Learn to Love What Women Want! 9 Likes Is asking your customers what they want a st… Focus groups? Surveys that are meant to help determine what your customer wants? Why rely on your customers for that info? Why not take the time and have the imagination to figure it out yourself… Discussion Is asking your customers what they want a st… 2 Likes william lovejoy

Member william lovejoy 3 Likes Zein Kraus

Member Zein Kraus 1 Like

January 2012

Elise Kephart of Sunset Honda now on board w…

video Elise Kephart of Sunset Honda now on board w… 5 Likes Scott Falcone

Member Scott Falcone 1 Like Lee Kemp

Member Lee Kemp 4 Likes Steve Munyan

Member Steve Munyan 3 Likes Target 10 Open Repair Orders

Over 80% of lost revenue on repair orders is due to the oldest 10. This program addresses this fact and places them as a target that cannot be ignored. The Target Ten open orders will be on…

Blog Target 10 Open Repair Orders 3 Likes charles carson sale

Member charles carson sale 1 Like Larry Bonorato

Member Larry Bonorato 2 Likes Attributes of Great Salespersons (part 1)

(This is part 1 in a series)

Recently a student asked me…

Blog Attributes of Great Salespersons (part 1) 8 Likes Just Call Them Out

If you have salespeople, that know how to sell, but the…

Blog Just Call Them Out 15 Likes “If I had more traffic, I could sell more cars”

Sound familiar? I’ve heard this several times during my travels the last few weeks and it didn’t matter what part of the country or what franchises.

I was at a long-time Ford client last…

Blog “If I had more traffic, I could sell more cars” 3 Likes Jay Prassel