Link building isn't dead, and it's not likely to die in…
Blog Navigating SEO: How to Make the Most of Link Building in 2016 2 Likes I’ve Finally Figured Out a Better Way to Pay… Since my message last month, in which I shared some ideas about the various metrics you may wish to include if you are considering minimizing gross profit as your primary compensation driver in the v… Discussion I’ve Finally Figured Out a Better Way to Pay… 5 Likes 7 Powerful Questions to Make a New Year an A… By: Lolly Daskal Starting your year with these seven simple questions will make a difference as you work to achieve a happier, healthier and wealthier life. Shared: From your friends #*@TechAutoCaree… Discussion 7 Powerful Questions to Make a New Year an A… 1 Like This Week in Social MediaFrom a logical sense you would think that profit is made when selling a used car, but reality is that profit occurs when buying them. This is because profit isn't about each individual vehicle…
Blog Used Car Profit Occurs When Buying, Not Selling 1 Like 2015: Reflections & Gratitude for the Industry I Love In reflecting back on 2015, I would like to reach out and share my thoughts…
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Blog Most Up To Date Statistics State That Car Dealerships Need A Video Strategy Or Else... 2015 4 Likes You Need an Online Parts Store for 2016The holiday season can be a stressful time a year both personally and professionally. We want to give you the opportunity to share a few laughs in an effort to help minimize some of that…
Blog See the 12 Days of POTRATZ 1 Like Luxury and Compact SUV Seeing Large DepreciationWelcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction…
Blog Luxury and Compact SUV Seeing Large Depreciation 1 Like What “Star Wars: The Force Awakens” Can Teach Us about Marketing It’s been a week now since the seventh installment in the Star Wars franchise…
Last week we began a two-part series on the brain. More specifically, the science of how it works, or Neuroscience. This is a hot topic. Leveraging scientific knowledge about the brain can create…
Blog Neuroscience: Pay Real Attention to Women & Sell More Cars in 2016, Pt 2 2 Likes Winning the Battle and Losing the WarJust over 4 years ago, I wrote an article about how much damage an irate customer can do in the digital age:…
Blog Winning the Battle and Losing the War 3 Likes Thoughts on Changing Your Compensation Plans A couple of weeks ago Tommy Gibbs published an article titled “Does it Still Make Sense?” In case you haven’ read it, I have attached a copy to this message. Gibbs talked briefly about the changes we… Discussion Thoughts on Changing Your Compensation Plans 1 Like Protecting a Dealership's "Front- End" & "Back-End," What does that Mean?Everyone in the retail automobile industry is familiar with the terms “front-end” and “back-end.” They represent two sources of potential revenue (and, hopefully, profit) for…
Blog Protecting a Dealership's "Front- End" & "Back-End," What does that Mean? 1 Like
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