From a logical sense you would think that profit is made when selling a used car, but reality is that profit occurs when buying them. This is because profit isn't about each individual vehicle…
Blog Used Car Profit Occurs When Buying, Not Selling 1 Like 2015: Reflections & Gratitude for the Industry I Love In reflecting back on 2015, I would like to reach out and share my thoughts…
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Blog Most Up To Date Statistics State That Car Dealerships Need A Video Strategy Or Else... 2015 4 Likes You Need an Online Parts Store for 2016The holiday season can be a stressful time a year both personally and professionally. We want to give you the opportunity to share a few laughs in an effort to help minimize some of that…
Blog See the 12 Days of POTRATZ 1 Like Luxury and Compact SUV Seeing Large DepreciationWelcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction…
Blog Luxury and Compact SUV Seeing Large Depreciation 1 Like What “Star Wars: The Force Awakens” Can Teach Us about Marketing It’s been a week now since the seventh installment in the Star Wars franchise…
Last week we began a two-part series on the brain. More specifically, the science of how it works, or Neuroscience. This is a hot topic. Leveraging scientific knowledge about the brain can create…
Blog Neuroscience: Pay Real Attention to Women & Sell More Cars in 2016, Pt 2 2 Likes Winning the Battle and Losing the WarJust over 4 years ago, I wrote an article about how much damage an irate customer can do in the digital age:…
Blog Winning the Battle and Losing the War 3 Likes Thoughts on Changing Your Compensation Plans A couple of weeks ago Tommy Gibbs published an article titled “Does it Still Make Sense?” In case you haven’ read it, I have attached a copy to this message. Gibbs talked briefly about the changes we… Discussion Thoughts on Changing Your Compensation Plans 1 Like Protecting a Dealership's "Front- End" & "Back-End," What does that Mean?Everyone in the retail automobile industry is familiar with the terms “front-end” and “back-end.” They represent two sources of potential revenue (and, hopefully, profit) for…
Blog Protecting a Dealership's "Front- End" & "Back-End," What does that Mean? 1 Like A Real Car Sales Meeting.. Gene Diehm and Au… When I first started in the Automotive Industry in the 1990’s (I will not tell…
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