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December 2015

What “Star Wars: The Force Awakens” Can Teach Us about Marketing

It’s been a week now since the seventh installment in the Star Wars franchise…

Blog What “Star Wars: The Force Awakens” Can Teach Us about Marketing 2 Likes Neuroscience: Pay Real Attention to Women & Sell More Cars in 2016, Pt 2

Last week we began a two-part series on the brain. More specifically, the science of how it works, or Neuroscience. This is a hot topic. Leveraging scientific knowledge about the brain can create…

Blog Neuroscience: Pay Real Attention to Women & Sell More Cars in 2016, Pt 2 2 Likes Winning the Battle and Losing the War

Just over 4 years ago, I wrote an article about how much damage an irate customer can do in the digital age:…

Blog Winning the Battle and Losing the War 3 Likes Thoughts on Changing Your Compensation Plans A couple of weeks ago Tommy Gibbs published an article titled “Does it Still Make Sense?” In case you haven’ read it, I have attached a copy to this message. Gibbs talked briefly about the changes we… Discussion Thoughts on Changing Your Compensation Plans 1 Like Protecting a Dealership's "Front- End" & "Back-End," What does that Mean?

Everyone in the retail automobile industry is familiar with the terms “front-end” and “back-end.” They represent two sources of potential revenue (and, hopefully, profit) for…

Blog Protecting a Dealership's "Front- End" & "Back-End," What does that Mean? 1 Like A Real Car Sales Meeting.. Gene Diehm and Au…

video A Real Car Sales Meeting.. Gene Diehm and Au… 2 Likes 10 skills that are hard to learn but pay off… By: Rachel Gillett The best things in life may be free, but that doesn't mean they won't take time, sweat, and perseverance to acquire. Shared: From your friends #*@TechAutoCareers.com®* the online r… Discussion 10 skills that are hard to learn but pay off… 1 Like The ROI of Customer Experience

An interesting study conducted by MaritzCX and…

Blog The ROI of Customer Experience 1 Like Don’t Blow it: Know Your Team

When I first started in the Automotive Industry in the 1990’s (I will not tell…

Blog Don’t Blow it: Know Your Team 1 Like Monday Morning Sales Meeting with David Lewis

video Monday Morning Sales Meeting with David Lewis 2 Likes Is RedCap the Answer to Increased Service Revenue & Customer Satisfaction?

A recent…

Blog Is RedCap the Answer to Increased Service Revenue & Customer Satisfaction? 1 Like Going the Extra Mile

Going the Extra Mile…

Blog Going the Extra Mile 1 Like 10 Toxic People You Should Avoid at All Costs By: Travis Bradberry From the self-absorbed to the soul-sucking, be on the lookout for these toxic types. Shared: From your friends #*@TechAutoCareers.com®* the online resource for the *Automotive… Discussion 10 Toxic People You Should Avoid at All Costs 2 Likes The Struggle Is Real - Work On Yourself Wedn…

video The Struggle Is Real - Work On Yourself Wedn… 1 Like 5 Digital Trends Sticking Around for 2016

Blog 5 Digital Trends Sticking Around for 2016 1 Like Don't Wait To Increase Conversions and Leads

Use Scarcity and Abundance to Increase Conversions and Leads

This week…

Blog Don't Wait To Increase Conversions and Leads 1 Like Metrics 101: Is Your Content or Social Media Marketing Working?

So, you’ve recognized the value that social media and content marketing…

Blog Metrics 101: Is Your Content or Social Media Marketing Working? 1 Like Follow these 6 principles to make money

There's No Such Thing as Easy Money, But Here's How to Make Money

Making…

Blog Follow these 6 principles to make money 1 Like Why Not Now?

Why Not Now?

This is the time of year that most…

Blog Why Not Now? 2 Likes Navigating SEO: How to Be Realistic with SEO Expectations

SEO and realistic expectations don't go well…

Blog Navigating SEO: How to Be Realistic with SEO Expectations 1 Like Market Activity Slows as Expected near End of Year

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes.…