DealerELITE's Likes

September 2014

The Reemergence of Automotive Microsites

They say that no good deed goes unpunished and great things will…

Blog The Reemergence of Automotive Microsites 8 Likes 25 Sales Tips for Selling More Cars Whether you are new to the car business and selling cars for a living or you have been doing it for years these car sales tips will help you sell more cars and make more commissions. Selling cars to… Discussion 25 Sales Tips for Selling More Cars 1 Like First Comes Love, Then Comes Marriage…Then Comes??

Do you think your customers feel the same about your company as you think they…

Blog First Comes Love, Then Comes Marriage…Then Comes?? 1 Like "What Not To Say" Sally Whitesell's Service Solutions Spring Newsletter

Blog "What Not To Say" Sally Whitesell's Service Solutions Spring Newsletter 6 Likes Less is More in Calls-to-Action on Dealer Websites

The past two years has seen a decrease in the number of website leads…

Blog Less is More in Calls-to-Action on Dealer Websites 8 Likes Responsive & Adaptive Web Design

On Episode 9 of the +MarketPunch Podcast, Joe Chura CEO of DealerInspire explores what Responsive and Adaptive web design is all about and what it means to your mobile web…

Blog Responsive & Adaptive Web Design 2 Likes The Feed Is Not The Feel

Blog The Feed Is Not The Feel 4 Likes Let Data Drive Pretty Much Everything in Your Marketing

First, a mini-rant. It will make sense why I'm starting with a rant…

Blog Let Data Drive Pretty Much Everything in Your Marketing 2 Likes How to Make the Buying Experience Pain Free, Fun & Empowering for Women

As women become the fastest growing car-buying segment, influencing 80 percent of the car-buying decisions in the U.S., it is imperative for auto dealers to focus their sales strategies towards…

Blog How to Make the Buying Experience Pain Free, Fun & Empowering for Women 1 Like

August 2014

"Just Looking"...even managers have defense mechanisms

Two years ago while looking for a new digital marketing home I penned this blog post based on my observations visiting prospective employers. Though I am happily nestled in a progressive and…

Blog "Just Looking"...even managers have defense mechanisms 2 Likes The KPIs of Automotive SEO Accountability

The bad part about search engine optimization in the automotive…

Blog The KPIs of Automotive SEO Accountability 2 Likes Zeck Ford Service Advisor Scott Sparks

See what Scott Sparks has to say about the Zeck Ford Service Department!

Their President's…

Blog Zeck Ford Service Advisor Scott Sparks 2 Likes Sorry for the rant but it needed to be said.…

video Sorry for the rant but it needed to be said.… 5 Likes WOMEN CAR SHOPPERS GROWING MORE COMFORTABLE NEGOTIATING

When it comes to negotiating with a car dealer, what’s the comfort level of men and women? Swapalease.com, the nation’s largest online car lease marketplace, was interested to take the pulse of…

Blog WOMEN CAR SHOPPERS GROWING MORE COMFORTABLE NEGOTIATING 1 Like How Clean is your DMS Data

Is this a reasonable concern with dealers?

Targeted re-marketing to existing DMS contacts is a issue most dealers leave to routine, email and letters generated daily from dealership…

Blog How Clean is your DMS Data 1 Like "Stop Rushing" SW Service Solutions Quarterly Newsletter

Blog "Stop Rushing" SW Service Solutions Quarterly Newsletter 2 Likes The 5 Biggest Reasons the Wrong People Get H… Here's an excellent article from Lou Adler of the Adler Group. He has some great insights for anyone involved in the hiring process. Based on thousands of candidate interviews and leading training pr… Discussion The 5 Biggest Reasons the Wrong People Get H… 1 Like Renee Durham

Member Renee Durham 1 Like Sheri

Member Sheri 1 Like Mike Gorun

Member Mike Gorun 1 Like What Is a Customer’s Location Data Worth?

Geo-targeting and geo-fencing technology has been around for many years. Some…