DealerELITE's Likes

September 2014

The Feed Is Not The Feel

Blog The Feed Is Not The Feel 4 Likes Let Data Drive Pretty Much Everything in Your Marketing

First, a mini-rant. It will make sense why I'm starting with a rant…

Blog Let Data Drive Pretty Much Everything in Your Marketing 2 Likes How to Make the Buying Experience Pain Free, Fun & Empowering for Women

As women become the fastest growing car-buying segment, influencing 80 percent of the car-buying decisions in the U.S., it is imperative for auto dealers to focus their sales strategies towards…

Blog How to Make the Buying Experience Pain Free, Fun & Empowering for Women 1 Like

August 2014

"Just Looking"...even managers have defense mechanisms

Two years ago while looking for a new digital marketing home I penned this blog post based on my observations visiting prospective employers. Though I am happily nestled in a progressive and…

Blog "Just Looking"...even managers have defense mechanisms 2 Likes The KPIs of Automotive SEO Accountability

The bad part about search engine optimization in the automotive…

Blog The KPIs of Automotive SEO Accountability 2 Likes Zeck Ford Service Advisor Scott Sparks

See what Scott Sparks has to say about the Zeck Ford Service Department!

Their President's…

Blog Zeck Ford Service Advisor Scott Sparks 2 Likes Sorry for the rant but it needed to be said.…

video Sorry for the rant but it needed to be said.… 5 Likes WOMEN CAR SHOPPERS GROWING MORE COMFORTABLE NEGOTIATING

When it comes to negotiating with a car dealer, what’s the comfort level of men and women? Swapalease.com, the nation’s largest online car lease marketplace, was interested to take the pulse of…

Blog WOMEN CAR SHOPPERS GROWING MORE COMFORTABLE NEGOTIATING 1 Like How Clean is your DMS Data

Is this a reasonable concern with dealers?

Targeted re-marketing to existing DMS contacts is a issue most dealers leave to routine, email and letters generated daily from dealership…

Blog How Clean is your DMS Data 1 Like "Stop Rushing" SW Service Solutions Quarterly Newsletter

Blog "Stop Rushing" SW Service Solutions Quarterly Newsletter 2 Likes The 5 Biggest Reasons the Wrong People Get H… Here's an excellent article from Lou Adler of the Adler Group. He has some great insights for anyone involved in the hiring process. Based on thousands of candidate interviews and leading training pr… Discussion The 5 Biggest Reasons the Wrong People Get H… 1 Like Renee Durham

Member Renee Durham 1 Like Sheri

Member Sheri 1 Like Mike Gorun

Member Mike Gorun 1 Like What Is a Customer’s Location Data Worth?

Geo-targeting and geo-fencing technology has been around for many years. Some…

Blog What Is a Customer’s Location Data Worth? 1 Like The Benefits of Video Marketing ~ Internet Marketing Tips!

The expanding role…

Blog The Benefits of Video Marketing ~ Internet Marketing Tips! 2 Likes Becoming the Best You Can Be

This article was written by Steve Hall of the NCM Institute Center for Automotive Retail…

Blog Becoming the Best You Can Be 2 Likes Car Sellers Refine Pitch to Women

Among Millennials, 53% of Car Buyers Are Female

By A.J.…

Blog Car Sellers Refine Pitch to Women 3 Likes How To Manage The Millennial Car Shopper : AutoTrader Mobile Millennial Case Study

Blog How To Manage The Millennial Car Shopper : AutoTrader Mobile Millennial Case Study 3 Likes ADP Announces Post-Spin Name of its Dealer Services Business

ADP Announces Post-Spin Name of its Dealer Services Business

HOFFMAN ESTATES, IL – August 19, 2014 – ADP Dealer…

Blog ADP Announces Post-Spin Name of its Dealer Services Business 2 Likes Automotive Reputation Management Isn't Rocket Science