With reports of the “sellers are happy” and “it’s a sellers’ market”, the results of the weekly market changes were bound to show continued strength. The only question remaining was just how…
Blog Latest Numbers From The Current Sellers Market 1 Like New Employee Training I am wondering if any dealers out here have a set program in place to train new hires. I am a newly re hired manager at a medium sized Chevrolet dealership that is looking for a process to put in pl… Discussion New Employee Training 2 Likes "What is your budget?"Time and time again I continue to hear that dealers and other…
Blog Are You Hiring Real Gold or Fools Gold? 2 Likes Why Steve Jobs Hated Branding and Marketing Blog Why Steve Jobs Hated Branding and Marketing 1 Like Diversity in the Auto Industry...
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Does your website make shoppers feel good about their purchase? What is the advantage of buying from your brand instead of one with a better price? Learn how your website can help shoppers justify…
Blog How Does Your Website Stack Up? 1 Like Automotive Marketers versus Marketing Automotive PeopleThere has been a question that has popped up over the years ever since…
Blog Automotive Marketers versus Marketing Automotive People 1 Like Subi GhoshIn every dealership that I visit that is struggling with increasing Sales per Repair Order, performing a walkaround …
Blog Where does Service Sales failure start? In the Service Drive of course! 1 Like Lead Sourcing for ROI Does anyone have a great system for sourcing leads/deals, other than a slip of paper with check boxes, or the salesperson simply asking the customer? We have two issues I'm trying to overcome: We fa… Discussion Lead Sourcing for ROI 1 Like "Why the Average Salesperson Sells 10-12 Car… Whether it’s the film industry or the auto industry, the shift in lead roles…
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