DealerELITE's Likes

April 2013

Why People Are Skeptical Of Great Customer Service and How to Use that To Your Advantage

In today’s world, there are many standout companies when it comes to customer…

Blog Why People Are Skeptical Of Great Customer Service and How to Use that To Your Advantage 1 Like Joe Webb and The Girls!!!

Anyone else catch the main page here on DealerElite today? Joe Webb was playing Where's Waldo in the featured women's section on my main page. Can you find Joe?…

Blog Joe Webb and The Girls!!! 5 Likes Automotive Sales - Important, Powerful & Re…

video Automotive Sales - Important, Powerful & Re… 5 Likes What's Your Fight Song?

video What's Your Fight Song? 8 Likes

March 2013

Focus Your Social Media on Customers and Community

People in the world of marketing and…

Blog Focus Your Social Media on Customers and Community 1 Like Automotive Sales Training - People Still Love To Negotiate

Many times people say they don’t like to negotiate; yet, they still shop around and never pay full MSRP. Most people act in their own best interest. And most people who say they don’t like…

Blog Automotive Sales Training - People Still Love To Negotiate 5 Likes Elise Kephart is Back at Internet Battle Plan

video Elise Kephart is Back at Internet Battle Plan 2 Likes Want a competitive advantage? Keep walking.

video Want a competitive advantage? Keep walking. 4 Likes Be a professional specialist and not a “Jack of all Trades”

Be a professional specialist and not a “Jack of all Trades”

My father was a farmer and contractor and was very good at both. But the one piece of advice that he gave me was when you had…

Blog Be a professional specialist and not a “Jack of all Trades” 1 Like Let’s Face It. Google Is Search.

Let’s call it what it really is, shall we? Despite efforts by Bing/Yahoo to…

Blog Let’s Face It. Google Is Search. 1 Like Features, _________, Benefits. What's missing?

Neil Rackham, author of Spin Selling, blows traditional thinking about features and benefits out of the room when he introduces us to the term “advantages.” Everyone has heard of the…

Blog Features, _________, Benefits. What's missing? 1 Like What Is Your Lead Response Time?

On this week's Think Tank Tuesday find out why getting back to consumers immediately is vital to nurturing leads.…

Blog What Is Your Lead Response Time? 1 Like How to Use Emotion in Selling

video How to Use Emotion in Selling 4 Likes What Stops Success

video What Stops Success 5 Likes 3 Ways Statistics Are Lying To You

In the 1954 classic text, How to Lie With Statistics, author Darrell Huff asserts that there are hundreds of ways…

Blog 3 Ways Statistics Are Lying To You 2 Likes Don't commit Digital Suicide

Don't commit digital Suicide.

Sitting in a few conferences over the past few weeks, I have been able to confirm my…

Blog Don't commit Digital Suicide 4 Likes Ron Rozier

Member Ron Rozier 1 Like Are Small- and Mid-Sized Conferences Better than the Big Ones?

This…

Blog Are Small- and Mid-Sized Conferences Better than the Big Ones? 10 Likes Sometimes Keeping Your Strategy To Yourself Is A Good Strategy

Now that the focus in many industries is on data and behavioral marketing, marketing departments are increasingly better able to pinpoint areas in which they can improve. With the right data, not…

Blog Sometimes Keeping Your Strategy To Yourself Is A Good Strategy 2 Likes Breaking News: Changes at AutoTrader Chip Perry, who has been with AutoTrader.com since its inception has been admired by Dealers and the AutoTrader team has announced he was leaving the Autotrader Group effective May 1. Chip served a… Discussion Breaking News: Changes at AutoTrader 4 Likes Just Say No...

Who owns the customers? Where do your employees work? Are prospects even being called back? Some dealers don’t know. All because we allow some of our sales team members to do it their way. …