At the NCM Institute Center for Automotive Retail Excellence, the training that we provide in our …

In constant pursuit of keeping up with the Marketing Jones Family, I came across a book by …

Have you set your goals for the year?  I sure hope so!  With almost one month on the books and the rest to follow suit, it is so very important to have those goals set early and revisited often. …

Think of how much selling vehicles has changed in the last several years. Now think of what is being taught in most dealerships regarding the road to the sale. Considering the education and…

The news broke this week about a Louisiana marketing company that has been…

In many dealerships, the thought of putting together a compliance program is…

Back when I started my first "Buy Here Pay Here Lot" in the good ole days.

I started my first Note Lot in 1975 when you could buy a good note toter for $700 to $800.

you…

1. Manage your stores Online Reputation. In todays market more than ever customers decide if they want to come to your store before you even know it. Get in front of your reviews…

In business, compounding interest is often referred to as the “Eighth Wonder of the World.” In business, and especially sales, I compare the compounding effect of interest to the compounding…

Back when I first started desking deals, the “seasoned” salespeople would tell me, “Let’s do this deal; we’ll make up the gross on the next one. It’s easier to get iron than customers.” I believe…

Failure to properly disclose a vehicle’s history is one of the…

It's one of the most overlooked components of a modern automotive…