Before I decide to make a purchase on any big ticket item,  I search the company’s name in Google and see the rating  the business received. I also read a couple of the customer reviews. I, like…

Another prediction that I wrote about has come true.  Change is in the air again at Google.  Paid Search just took a big step forward or backwards, depending on how you think.  It's called "…

A traveling salesman had come to the end of a long day and was very hungry. He had not made many sales and was feeling a little frustrated with his results. He decided to stop and get something to…

I received a call yesterday from a Dealer that was negatively impacted by the Google Penguin update.  Their organic search traffic is down about 25% and they asked me to take a look at their…

(Please read Part 1 if you missed it)

Retention…

After watching this 60 Minutes bit on …

The truth is, selling cars and becoming a…

80% of motor vehicle accidents are preceded by 3 seconds of distraction.  3…

I recently visited 2 different dealerships where I noticed that all of their…

For sure, no dealership manages and maintains its warranty claims process as cleanly and thoroughly as they should, but given the nature of the job, probably the best they…

For your weekend enjoyment, here's a KPA infographic about the social media companies that are leading their niche in 2012. Understanding the heart and soul of the companies can help us all make…