People like acronyms, they always have. Acronyms are easy to understand.

I want to talk briefly about the acronym - “S.E.O. “. This has been the most common "word" found in…

To: All Maryland Dealers

 

From: Peter Kitzmiller

 

Re: TrueCar/Zag

 

Date: January 4, 2012

 

It is the opinion of MADA that any vehicle referral program…

In a recent study from retail analysis firm,…

TrueCar has certainly stirred up a hornet’s nest with “Know the REAL Price”. To be fair they are not the only online lead generator that uses dealership transactional data in an effort to get…

Most of you are probably adding the final touches to your 2012 business plan. At NCMi, we refer to this annual planning process as budgeting. Many experts agree that automotive…

A friend shared a story about his pastor, who, wanting honest "In your face" feedback about his sermons, invited two close friends to lunch, gave each a pad of paper and…

As a certified sports nut, I love big-time game-changing plays – the “Hail Mary” pass to win the game as the last seconds tick off, and the three-pointers from 'Downtown' at the buzzer, those…

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About 10 years ago Fixed Performance Consulting began with the hope of providing me reasonable income and help dealerships grow in profits…