DealerELITE's Likes

December 2011

The Cost of Marketing on Facebook

Facebook is free to join and build a page, but it's definitely not free to use effectively. Time is money. Advertising is money. This infographic by our partners at Column Five Media for …

Blog The Cost of Marketing on Facebook 4 Likes Twitter puts pressure on Facebook, Google wi… Twitter is rolling out some new tools to profile pages, meant to make its service more universally accessible. Several updates include embedded tweets, rich media, and more search options. Some specu… Discussion Twitter puts pressure on Facebook, Google wi… 1 Like Creating A Disciplined Automotive Marketing Campaign

Direct Mail Campaign Work

You know the old saying, "throw everything up against the wall…

Blog Creating A Disciplined Automotive Marketing Campaign 3 Likes John Morgan

Member John Morgan 0 Likes Hiring Tips for dE members

video Hiring Tips for dE members 2 Likes Dealer Defender December 2011

Sucker Punch

When I arrived in Atlanta in 1982 with my mattresses…

Blog Dealer Defender December 2011 9 Likes From the NCM Institute blog: Your Passion Will Keep Customers Coming Back to Your Dealership

pas·sion·ate - expressing, showing, or marked by strong feeling; having, compelled by, or ruled by intense emotion; fervid.

I…

Blog From the NCM Institute blog: Your Passion Will Keep Customers Coming Back to Your Dealership 4 Likes True Car Pricing

So I was searching on True Car for a model in my area and look at the pricing data.

So correct me if I am wrong.

True Car grabs pricing data based on transactions. These transaction…

Blog True Car Pricing 4 Likes Gary Sanders

Member Gary Sanders 1 Like Dear Autobytel, Dealix, Edmunds & KBB, Dear Autobytel, Dealix, Edmunds & KBB, I would like some answers from you on a serious matter. Please continue reading. Saturday I was experimenting with TrueCar to check out pricing on vehicles… Discussion Dear Autobytel, Dealix, Edmunds & KBB, 4 Likes "Urgency Is Still Important" By Stan Sher

http://www.dealeretraining.com…

Blog "Urgency Is Still Important" By Stan Sher 3 Likes The Reality of Zag.com/TrueCar

Friends,

I send this message as a true friend in the automotive industry. As

some of you already know it is my mission to help dealers be

profitable and grow their…

Blog The Reality of Zag.com/TrueCar 10 Likes The Inconvenient Customer

Recently I saw a customer come into the dealership for service. This person was traveling to deliver dogs around the country in his diesel pickup truck. The trailer had 22 dogs on it as he pulled…

Blog The Inconvenient Customer 1 Like Paul Sansone Jr

Member Paul Sansone Jr 2 Likes Preparing Your Trade-In Car

video Preparing Your Trade-In Car 1 Like The Law Of Profitable Returns

I decided to write this post after a…

Blog The Law Of Profitable Returns 2 Likes Shetterly's Three Laws of Dealer Data

Blog Shetterly's Three Laws of Dealer Data 2 Likes Put Her in the Driver's Seat: Social Tools Empower Women's Car Buying Process

BlogHer.com and J D Power asked both men and women to describe their range of emotions while going through the automotive purchasing cycle. Both genders listed “excited” as the primary emotion…

Blog Put Her in the Driver's Seat: Social Tools Empower Women's Car Buying Process 2 Likes Jody DeVere CEO AskPatty com Speaker #DMSC F…

video Jody DeVere CEO AskPatty com Speaker #DMSC F… 1 Like Does Your Dealership Have Soft Skills?

Every customer that walks into that door should be greeted with a smile and a welcoming statement. You never want a customer to feel ignored. No matter how busy you are, it only takes a few…

Blog Does Your Dealership Have Soft Skills? 1 Like 10 New Year’s Resolutions to Revolutionize Your Dealership