Take Control of Your Dealership’s Communication
If you want to capture the attention of shoppers in today’s market, communication should be one of the sharpest tools in…
Blog It’s Time to Communicate Like a Boss 1 Like Blair King At the start of every month, I look back over the last 28-31 days of my life…
We have all heard the saying, "referrals are the lifeblood of a salesperson's…
When I speak to sales groups, the subject of rejection comes up often…
Blog Making Rejection Work in Your Favor 1 Like How Would You Rate Your Dealership's AdWords Experience?PCG Research is conducting a new research project on auto dealership's utilization and experience with Google advertising.…
Blog How Would You Rate Your Dealership's AdWords Experience? 1 Like Shoppers Speak Out: 5 Things That Are More Important Than PriceWhen shopping for anything, especially big-ticket items like cars, shoppers compare prices. It’s natural to try and find the best deal and save as much money as possible, however, times have…
Blog Shoppers Speak Out: 5 Things That Are More Important Than Price 1 Like The ONLY Goals of Your WebsiteI hate to break it to you, but if you run a for-profit business…
Blog The ONLY Goals of Your Website 2 LikesYou have done your research on prices, the best dealers, the car you want and everything else but what about the inspection? The car might look nice on the outside but you never know how…
Blog Inspecting a Second Hand Car before you Buy It 1 Like Most Segments Decline at a Steady PaceWelcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes.…
Blog Most Segments Decline at a Steady Pace 1 Like Are you making this mistake?Search engine marketing is valuable tool when used correctly. But it's not the be all, end all of digital marketing. You need to be able to step outside of your comfort zone if you want to achieve…
Blog Are you making this mistake? 1 Like Emoji Targeting, Twitter Live Button, and Updates to Facebook MessengerThis Week in Social Media
News for the Week of June 27
Twitter Adds Live Button
Twitter recently added a …
Blog Emoji Targeting, Twitter Live Button, and Updates to Facebook Messenger 1 Like Build Your Brand With Social Selling: Part IIIPart III: Gather Data to Dominate
Hopefully you’re already convinced social selling has a lot to offer your dealership. In fact, dealerships that want to win in today’s…
Blog Build Your Brand With Social Selling: Part III 1 Like Why Do Your Marketing Results Disappoint? When I talk to dealers that are disappointed with their email and direct mail…
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