Part I: Social Selling and Your Bottom Line

There’s serious hype about social selling in every industry, but do you know what it means for your dealership?  Do you know…

I frequently talk about the current industry disrupters taking sales from dealers – the Beepis, Vrooms and Carvanas, amongst others. These companies snuck up on dealers and, with little warning,…

Can you guess what the most common complaint about sales people is, from both…

The intention of a loyalty program is to show your customers that they are…

This Week in Social Media

News for the Week of June 16

Snapchat Content Now More Discoverable

Snapchat is bringing updates to users and…

This is probably one of the first questions that stress most auto buyers when they have to purchase a car. A brand new car is always an exceptionally alluring alternative, yet monetarily it may…

As far as defining moments go, what’s the difference between meeting…

Businesses today can no longer count on passive consumers; in fact, it’s a given that shoppers will enter your dealership empowered with more information and technology than ever before.  In order…

As consumers, we are influenced by everything we hear and see, everywhere we go, and in everything we do. Whether we realize it or not, no purchasing decision is made entirely on our own. Instead,…