Staff Writer
  • Dearborn Heights, MI
  • United States
  • ChannelNet
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Staff Writer's Blog

OneClick Loyalty Blog: 60 Seconds to Increased Revenue

Posted on November 7, 2017 at 10:40am 0 Comments

According to a Google Automotive Shopper Study, 46% of consumers visit a dealership’s website after watching video content.

In another study by Google, 70% of people who used YouTube as part of their car…


Why You Should Sponsor Local Sports to Increase Retention

Posted on October 31, 2017 at 1:03pm 0 Comments

The peak of excitement for a car buyer is the moment they drive their new vehicle off the lot. What better feeling is there for a customer than to drive away with something better and newer than what they arrived in. The emotions are high!

Sports is all about emotions too. The highs of championships, the…


Forget Millennials, Here Comes Generation Z

Posted on October 30, 2017 at 11:00am 0 Comments

Just when you thought you grasped how to talk to the Millennials, Generation Z started to arrive. Born between 1996 and 2010, this new generation is poised to disrupt the retail and business world as the Millennial generation starts to enter middle age.

Fearfully known as “…


Demand-Sensing Continues to Increase Cross-Sell, Upsell and Leads

Posted on October 27, 2017 at 2:20pm 0 Comments

Forecasting consumer trends is nothing new. In fact, almost 200 years ago, a forecasting model was used to determine seasonal patterns of weather, but was then also utilized for marketing purposes. It was simply a matter of data collection to forecast future patterns.

This led to supply chain management issues such as inaccurate demand forecasting, a glut of supplies, or not enough inventory.

Very recently, it all…


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