David G Briand
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  • AB
  • Canada
  • Independant Consultant
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Which best describes you?
Trainer
What company do you work for (or own)?
Independant Consultant
What is your current position within your organization?
Owner
What is your company website?
http://www.theupgradesale.com
What is your Facebook page/URL?
http://theupgradesale.com
What is your LinkedIn page/URL?
http://www.linkedin.com/in/davidbriand
How did you specifically hear about DealerELITE? If referred, who?
Chris Saraceno on Linkedin
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
I have been a Sales Person, Sales Manager, GSM, GM and Partner in the Car biz. I have work with Lexus, Toyota, Honda and Chrysler over the last 12 years.

I have recently (last 5 years) become so totally obsessed with inbound and internet marketing, that I spend all my free time of the last two years studying for and recently receiving both my Master's in Internet Marketing from the University of San Francisco and my board tested Dissertation in both Conversion Rate Optimization and Web Analytics from Market Motive. I am also a Certified Google Advertising Professional and a Certified Google Analytics Practitioner.

I am passionate about the bottom-line and I always hated the fact that I was spending 20, 30, 50 thousand a month in print, direct mail and radio and I could not quantify an ROI. That all changed when I realized that not only in Internet Marketing a sky high ROI, but it is ultra-quantifiable.

I love it and it is my passion!!

David G Briand's Blog

7 Easy Ways to Generate 400% More Online Leads - Part 1

Posted on June 8, 2010 at 1:50pm 1 Comment

The Good, The Bad ... The Opportunity!



There is so much good to focus on when we look at how the car biz is amping up and accepting the formally fear inducing world on online marketing. That's why I hate focusing on the negatives, but alas, how can we ever grow unless we admit, identify and analyze our failures. Website conversion is one of those failures.



Now, we aren't talking about selling cars online here ... cuz that just… Continue

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