RAM ON FIRE - Episode #2 from Alan Ram on Vimeo.
This video is about New Ram on Fire
Wow Alan, I returned to this post first thing this morning as nothing wakes me up like a little "fire." Aside from that, I wasn't familiar with Myles F. Dolan even though I think I knew his brother Mickey, so I pulled up his bio and found he's VP of MMC, a powerful sounding acronym if there ever was one. (Hey Miles, if you get a chance, I'd suggest you review your bio. It confused me as I'm not sure what "considerede" means. Are you French?)
Well said. Those in-bound phone calls are like gold that need to be mined and cultivated.
Fantastic Alan. It is sad that more dealers do not stop and take the time to listen to great facts about selling.
Dealers, let me tell you this, if you truly want to make your dealership better, contact Alan. I tell everyone that Alan is the best at phone training hands down.
Truly outstanding, Alan. Even if your content was lousy, which it isn't, this is the best, most attention grabbing and well-produced video post I've seen here to date, and I wouldn't be doing it justice if I didn't compliment your wardrobe. Great shirt and a dynamite fitting jacket! The "Ram" really is on fire! However, I wasn't "gassed" with the rotating phone number at the end. You're too strong to need it, and instead you should have suggested to those who want to know more to just punch up your ED bio and review your website.
As to content, it was well defined, logical and understandable, especially your criticism of OEMs and their BDC fetish. You know, there's not a marketing middle manager at any manufacture who wouldn't benefit greatly by spending at least a year retailing cars. I've met a lot of factory reps and the vast majority know nothing about it, but they talk a good game by "parroting" what they've heard from real retail reps. You can't blame them, though, as they're hired by executives who know as little about frontline retailing as they do. After all, in the really big companies across the land, what's most important to your career is how well you "pucker."
Mike - Sales people are not bad people - just different - they live in the "NOW" world --- not yesterday or tomorrow. Turning leads into appointments and appointments - be-backs - and be-backs into into sales is a lot of work that does not pay as well as spotting a good up. Sight hounds not scent hounds.
Sure --- before the internet-based sales world dealing with people face-to-face or on the phone was how it was. Times have changed faster than people or this business.
And --- stores fail to hire the right people for the new world they live in where customers are shopping other stores on their phones while salesmen are working deals.
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