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Blog Posts

The Cross-Media Approach: Are We Practicing What We Preach?

Posted by Alexia E Henson on February 12, 2016 at 1:57pm 0 Comments

When I look at advertising strategies in our industry, one of the most…

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How to Sell More Used Cars at Your Auto Dealership

Posted by David Lewis on February 12, 2016 at 8:40am 0 Comments

An experienced car salesperson…

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Sorry, We Do Appointments Now!

Posted by Gary Marcotte on February 11, 2016 at 1:39pm 1 Comment

Yesterday, my 80 year old mother, took her SUV to the local dealer for an oil change.  Even though it is a lease, she likes to treat it like she would if she owned it and have the oil changed every 3000 miles or so. …

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The Mobile Tipping Point

Posted by David Metter on February 11, 2016 at 12:50pm 0 Comments

Seven Mistakes Employees Make That Could Cost You Millions

Posted by Erik S. Nachbahr on February 11, 2016 at 11:47am 1 Comment

Recently an auto dealership experienced an all-too-common security breach. An employee in the accounting department received an email from someone who he thought was the dealer asking him to initiate a $30,000 transfer from the dealership's bank…

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Gorillas, Balloons and Wavy Tube Men. Oh My!

Posted by Paul Moran on February 11, 2016 at 6:00am 1 Comment

Our industry does a lot with gimmicks. You’d be hard…

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