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Rebecca Chernek
  • Female
  • C******, GA
  • United States
  • Chernek Consulting,LLC
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Rebecca Chernek's Friends

  • Mike A. Iglesias
  • Melanie Colley
  • Ian Nethercott
  • Daniel
  • Rick Brown
  • Anne Fleming
  • Anosh George Mathew
  • Fred G. Slabine
  • Kathi Kruse
  • Elise Kephart
  • Ernie Kasprowicz
  • Gilbert A. Chavez
  • Scott Colley
  • Michael Correra
  • Rodney ORourke

Rebecca Chernek's Discussions

Where in the world is your finance penetration?

Started this discussion. Last reply by Rebecca Chernek Oct 27, 2010. 2 Replies

Way back in 1971, C.P. Snow wrote about technology in the New York Times. He said, “Technology... is a queer thing. It brings you great gifts with one hand, and it stabs you in the back with the…Continue

Tags: Professional, Internet, Department, Leader, OnLine

DEALER FRIEND LOOKING FOR OUTSTANDING F&I MANAGER IN WALDORF MD!

Started Oct 9, 2010 0 Replies

Reaching out looking for qualified energetic self starter... no bad habits... high performer... all the bells and whistles... with no baggage...            "is that even…Continue

NO PRESSURE SELLING?

Started this discussion. Last reply by Rebecca Chernek Jun 2, 2010. 2 Replies

I absolutely support that non pressure selling or integrity sales is the way to bring the customer coming back for more that you don't have to break laws to break records but how many key managers…Continue

Tags: Management, Aftermarket, Products, Sales, Compliance

Yo-Yo Deals Gain Momentum?

Started Apr 29, 2010 0 Replies

A "Yo-Yo" deal is a transaction a "spot" delivery that has no intention of getting purchased by the bank under the terms the contract was written . 50% or more customers come back to the store for…Continue

Tags: &, Insurance, Compliance, Finance, Technology

 

Rebecca Chernek's Page

Latest Activity

Greg Johnson joined Rebecca Chernek's group
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Chernek Consulting, Inc.

F&I Sales & Management ProfessionalSee More
Mar 10
Rebecca Chernek posted a status
"Just posted event Auto Dealer Subprime Sales Success- April 7th & 8th Atlanta, GA! Register Today!"
Mar 2
Rebecca Chernek updated their profile
Mar 2
Rebecca Chernek was featured
Apr 16, 2014
Rebecca Chernek and Michael Correra are now friends
Apr 15, 2014
Rebecca Chernek is now friends with Joe Clementi and Rick Brown
Apr 4, 2014
Rebecca Chernek posted an event
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Closing Tools Mastering Menu Sales Workshop at Georgia Tech Global Learning Center, Atlanta, GA

May 13, 2014 at 8am to May 15, 2014 at 6pm
Closing Tools Mastering Menu Sales Workshop- May 13th & 14th at the Georgia Tech Global Learning Center!  Two intense-interactive-challenging-engaging day's on proven techniques on how to effectively present your products learn how to overcome objections with thought-out value driven propositions that customers will appreciate.  Not intended for the weak minded- lot's of role-play activity- you will learn:*Effective Menu Presentation*Product Closes*Conversions*Leasing*Compliance*Sales to…See More
Apr 3, 2014
Michael Baker and Rebecca Chernek are now friends
Mar 18, 2014
Rebecca Chernek commented on Sally Whitesell's blog post Role-Playing "I have to do WHAT?"
"Love this Blog! Today of all day's I received a comment from an F&I Manager who is considering my workshop- I offer F&I training- interactive workshops- and lots of role-play! I explain that my workshop is very interactive with lots of…"
Jan 7, 2014
Rebecca Chernek commented on Rebecca Chernek's blog post A Message to Dealers: Changing the Industry Culture
"            Thanks so much for the great comments. It is heartwarming to know that my passion for the business and objective suggestions for vastly improving it this year (2014) and those to…"
Jan 7, 2014
Rebecca Chernek is now friends with Mike A. Iglesias and Chris Saraceno
Jan 6, 2014
Braden Cox commented on Rebecca Chernek's blog post A Message to Dealers: Changing the Industry Culture
"I submit that we should take careful effort to not only recognize the value that women in the work force bring, especially in our industry,  but all people everywhere. The worth of a worthy, hard-working, capable individual, black or white, man…"
Jan 6, 2014
Michael Baker commented on Rebecca Chernek's blog post A Message to Dealers: Changing the Industry Culture
"Great conveyance with the 'credible' business metrics you provided Rebecca. Hopefully, more Dealers/GMs will read this share vs. just 3rd party professional services. The conveyance is 'spot' on for our franchised Automotive…"
Jan 4, 2014
Rebecca Chernek's blog post was featured

A Message to Dealers: Changing the Industry Culture

I recently read an article written by Jeremy Cato, a multi-award-winning journalist and senior writer for the Globe and Mail. Twice, he was named the automotive journalist of the year. His credentials are sterling.            Mr. Cato attended the February 2013 International Autoshow in Toronto and was guest speaker to a large group of car dealers. He was asked, “How can dealers be better at serving their customers?”            He looked over the room and saw nothing but middle-aged men. His…See More
Jan 4, 2014
Marsh Buice commented on Rebecca Chernek's blog post A Message to Dealers: Changing the Industry Culture
"This is a must in our industry- great share Rebecca!"
Jan 3, 2014
Gerry Fraenkel commented on Rebecca Chernek's blog post A Message to Dealers: Changing the Industry Culture
"Great blog. Our one and only woman salesperson happens to be the top performer. Attracting and retaining talent to the industry remains a top priority."
Jan 3, 2014

Profile Information

Which best describes you?
Trainer
What company do you work for (or own)?
Chernek Consulting,LLC
What is your current position within your organization?
Automotive, RV & Recreational Finance & Insurance Consultation
What is your company website?
http://www.ccilearningcenter.com
What is your Facebook page/URL?
http://rebecca chernek.com
What is your LinkedIn page/URL?
http://rebeccachernek.com
How did you specifically hear about dealerELITE? If referred, who?
Mike Myers with Kelly Nissan- it's ALL HIS FAULT!
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
A nationally recognized F&I trainer, Chernek provides customized onsite training, F&I audits, regional F&I workshops and interactive webinars for franchise and independent automotive, RV and marine dealerships. She also serves as an NCM 20 Group F&I Expert. Chernek gained extensive experience in sales and F&I before being hired by JM Family Enterprises in 1995 and promoted to district manager for the AutoNation division — the top retailer in the United States – to hire, train, boost profits and implement menu selling.

Rebecca Chernek's Blog

A Message to Dealers: Changing the Industry Culture

Posted on January 2, 2014 at 6:13pm 10 Comments

I recently read an article written by Jeremy Cato, a multi-award-winning journalist and senior writer for the Globe and Mail. Twice, he was named the automotive journalist of the year. His credentials are sterling.

            Mr. Cato attended the February 2013 International Autoshow in Toronto and was guest speaker to a large group of car dealers. He was asked, “How can dealers be better at serving their customers?”

            He looked over the room and saw nothing but…

Continue

To Women With a Passion for F&I

Posted on June 29, 2013 at 11:32am 0 Comments

EMBRACE CHANGE

 

            The glass ceiling for women’s acceptance in the finance industry was shattered over a decade ago.

            According to the 2012 Catalyst Census of Women Executive Officers and Top Earners, which counts the number of women in upper management in Fortune 500 companies, women comprise over 18% of all executive officers in the finance industry, and 19% of board directors in the finance and insurance industries…

Continue

Is Your Menu Working You or Are You Working The Menu?

Posted on March 20, 2013 at 12:39pm 1 Comment

AutoNation USA, the #1 publicly owned retailer, opened it’s doors as a mega “one pricing” pre-owned operation in 1997. It built elaborate showrooms; county records show one was 218,000 square feet. The showrooms included a café, a playroom, and an aftermarket display platform.



Kiosks with computers were placed throughout the store enabling consumers to efficiently check out in-stock inventory or to submit a loan application. Customers were greeted at these kiosks by F&I…

Continue

F&I Is Not The Problem- Right On! People Sell Not Gadgets!

Posted on September 4, 2012 at 11:00am 0 Comments

           Great article, Greg! I’ve been singing in the same chorus, but it seems that other members are either staying home or remaining silent. Both reasons denote an underlying sense of fear or helplessness or ignorance of the real issues.  It’s hard to change “old ways” but not impossible. Change is good.

            However, too many F&I managers are still being lumped into the same crock of criticism; some deserve to be there, but many more don’t. The dealership…

Continue

Comment Wall (6 comments)

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At 5:44pm on October 11, 2010, Cathy Aron said…
Thanks for the friend invite Becky! I look forward to chat with you soon!
At 3:33pm on October 11, 2010, Cathy Aron said…
Congratulations Becky! You're a Featured Member on dealerELITE today.
At 6:44pm on May 24, 2010, Craig Drew said…
Thanks for letting me know about this incredible web site! I will keep in touch.
At 1:26pm on April 24, 2010, David Keeney said…
Hey Becky...Happy Saturday....I guess I would say"perception is reality"..IF your perception is possibly flawed... All the manufacturers I'm in touch with allow you to mark up the cost of money from .0050 to .00100 which equates to 1.2% to 2.4% therefore a reserve is readily available. Packaging product may need to be revised but not forgotten by any means and the chargebacks are almost non-existent. Just think in these terms if you would for a moment...Next time they come in they won't be upside down and pre-exposed to the next finance transaction which if we as pros do it right will set the ground work for F&I profit and make the next transaction quicker,easier, and more enjoyable for everyone..and generally in half the time...I like those odds...alot. Have a great day!!! and CALL me Monday my dear friend...
At 5:25pm on April 21, 2010, Chris Saraceno said…
Add your photo so we could make you a featured member
At 5:19pm on April 21, 2010, DealerELITE said…
Hey Rebecca! Please upload your profile picture and we'll make sure you get featured!
 
 
 

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