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Rebecca Chernek
Rebecca Chernek
  • Female
  • Cumming, GA
  • United States
  • FYIFI, Inc. dba Chernek Consulting,…
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Rebecca Chernek's Groups

Rebecca Chernek's Discussions

Where in the world is your finance penetration?

Started this discussion. Last reply by Rebecca Chernek Oct 28, 2010. 2 Replies

Way back in 1971, C.P. Snow wrote about technology in the New York Times. He said, “Technology... is a queer thing. It brings you great gifts with one hand, and it stabs you in the back with the…Continue

Tags: Professional, Internet, Department, Leader, OnLine

DEALER FRIEND LOOKING FOR OUTSTANDING F&I MANAGER IN WALDORF MD!

Started Oct 9, 2010 0 Replies

Reaching out looking for qualified energetic self starter... no bad habits... high performer... all the bells and whistles... with no baggage...            "is that even…Continue

NO PRESSURE SELLING?

Started this discussion. Last reply by Rebecca Chernek Jun 2, 2010. 2 Replies

I absolutely support that non pressure selling or integrity sales is the way to bring the customer coming back for more that you don't have to break laws to break records but how many key managers…Continue

Tags: Management, Aftermarket, Products, Sales, Compliance

Yo-Yo Deals Gain Momentum?

Started Apr 29, 2010 0 Replies

A "Yo-Yo" deal is a transaction a "spot" delivery that has no intention of getting purchased by the bank under the terms the contract was written . 50% or more customers come back to the store for…Continue

Tags: &, Insurance, Compliance, Finance, Technology

 

Rebecca Chernek's Page

Latest Activity

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Bobby Compton commented on Rebecca Chernek's blog post 'FULL DISCLOSURE MENU SELLING OR NOT?'
Outstanding. Close up front, locked down all the way. Full disclosure menu selling in the back!~ Right ON, and EFFECTIVE FOR GREAT PROFITS....
Jun 30, 2011
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FULL DISCLOSURE MENU SELLING OR NOT?

Full Disclosure Menu Selling or Not?You would think with the magnifying glass on car dealerships around the country today, F&I managers would take heed of the importance placed on full disclosure selling. You would think they would understand why disclosing a base payment, the APR, the term and all buying numbers prior to offering other product options is critically important.Unfortunately, there is still confusion regarding “full-disclosure” menu selling.Utilizing the menu to offer 100% of…See More
A blog post by Rebecca Chernek was featured Jun 30, 2011
1 Comment
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Congratulate them!
Rebecca Chernek was featured May 10, 2011
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Jody DeVere promoted Rebecca Chernek's profile
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May 6, 2011
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Tony Sutton commented on Rebecca Chernek's blog post '10 MOST SEXIEST "REALLY" ON "AUTOMOTIVE DIGITAL DEALER"-'
Rebecca, a very poignant comment. I am currently working for Russia's largest dealer group and I have found the real leaders and innovators to be women, which is not a surprise to me, but this is in a country that is incredibly male dominated…
Mar 25, 2011
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Chernek Consulting, Inc.

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F&I Sales & Management ProfessionalSee More
Joseph M Bonincontri joined Rebecca Chernek's group Jan 12, 2011
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Where in the world is your finance penetration?

Way back in 1971, C.P. Snow wrote about technology in the New York Times. He said, “Technology... is a queer thing. It brings you great gifts with one hand, and it stabs you in the back with the other.”Many dealers are voicing that sentiment these days. Far too few have done anything about it. Some have learned to use computer software with skill. They use the apps on iPhones, iPads, and Blackberries. They have created an effective Web site. They use FaceBook and Twitter and LinkedIn for social…See More
A discussion started by Rebecca Chernek was featured Dec 24, 2010
2 Comments
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Rebecca Chernek replied to Fran Taylor's discussion 'Should desk logs still be used today or do you think they are outdated and why?'
Hi Fran- I love desk pads and the advantages of high speed technology at a touch of a mouse all the data readily available. Now that being said as a dedicated F&I professional I still love the "nut" sheet. In front of me... never…
Nov 10, 2010
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F&I Fundamentals & Integrity Sales

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Hi Jack!For those that didn't get a chance to view my latest video or events I am now providing a "live" webinar on the ABC's of how to run an effective F&I office. This webinar is opened to any professional who is in or out of the automotive industry! The subject matter is packed with what its takes to get the job done and increase overall profits! Internet Managers and Sales Manager who do not have previous F&I experience should absolutely attend! Please feel free to visit me on…See More
Rebecca Chernek added a discussion to the group F&I Resource Corner Nov 10, 2010
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Rebecca Chernek replied to Brad Chase's discussion 'How much would a dealer pay for a buyer/closed deal?'
Hi Brad- Funny that you ask that question! I was thinking the same exact thing. From what I have read stats say that 80% of customers shop on line before they ever walk into a car dealership. Direct auto sales is at a all time high gaining momentum…
Nov 10, 2010
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F&I Fundamentals & Integrity Sales at ATLANTA, GA- VIRTUAL WORKSHOP

November 16, 2010 at 1pm to December 31, 2010 at 4pm
The basic ABC's of what goes on behind the closed doors of an F&I office! The webinar is intense its loaded with all the meat and potatoes you've been asking for! The webinar is opened to any professional in or out of the automotive industry who seeks a position in finance & insurance. Internet and Sales managers without previous F&I experienced are encouraged to attend! Contact us today for more information.
Event posted by Rebecca Chernek Nov 10, 2010
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Rebecca Chernek and MANNY LUNA are now friends Nov 9, 2010
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F&I Fundamentals & Integrity Sales

Any professional in or out of the automotive industry who seeks a position in finance & insurance sales management. The webinar is LIVE it's INTENSE and...
Video posted by Rebecca Chernek Nov 9, 2010
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Bobby Compton left a comment for Rebecca Chernek
Happy Birthday.. Make it a wonderful one... B.C.
Nov 8, 2010
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Rebecca Chernek and ANOSH GEORGE MATHEW are now friends Sep 27, 2010
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Rebecca Chernek commented on Rebecca Chernek's blog post 'Toyota Dealer Endorses One-Price Sales Sales Staff Writes Deals and Finalizes with a Menu Presentation!'
Bravo! You got it! Thanks for your great response to the one-pricing issue. I’ve been preaching for years, in my workshops and in-house evaluation sessions, that ongoing, updated training is essential and those dealers who understand the value…
Sep 27, 2010

Profile Information

Which best describes you?
Trainer
What company do you work for (or own)?
FYIFI, Inc. dba Chernek Consulting, Inc.
What is your current position within your organization?
President, CEO
What is your company website?
http://chernekconsulting.com
What is your Facebook page/URL?
http://Ristken Software
Premier
Protective
Portfolio
What is your LinkedIn page/URL?
http://Contact me by phone @ 404-276-4026 or 770-889-6390 or cherne...
How did you specifically hear about dealerELITE? If referred, who?
Mike Myers with Kelly Nissan
To maintain the integrity of dealerELITE, tell us what you will have to offer once a dealerELITE member?
+25 Years Automotive Retail. A leader in Finance & Insurance training founded Chernek Consulting, Inc. in 2001. Provide real world engaging workshops for Automotive, RV & Marine dealers nationwide on menu sales best practices sales, and desking procedures. Flag ship workshop, "Closing Tools & Mastering Menu Sales". Provide in-dealership training that is customized based on stores needs. Impact is significant when principals are applied.

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Rebecca Chernek's Blog

Rebecca Chernek

Where in the world is your finance penetration?

Posted on October 27, 2010 at 4:07pm 0 Comments

Way back in 1971, C.P. Snow wrote about technology in the New York Times. He said, “Technology... is a queer thing. It brings you great gifts with one hand, and it stabs you in the back with the other.”



Many dealers are voicing that sentiment these days. Far too few have done anything about it. Some have learned to use computer software with skill. They use the apps on iPhones, iPads, and Blackberries. They have created an effective Web site. They use FaceBook and Twitter and… Continue
Rebecca Chernek

10 MOST SEXIEST "REALLY" ON "AUTOMOTIVE DIGITAL DEALER"-

Posted on October 11, 2010 at 10:31am 1 Comment

The well-known poet, Maya Angelou, wrote something quite profound that I have never forgotten. “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” It seems appropriate to remember it right now, after reading the growing discourse about whether or not ADM should have posted the article about the 10 Sexiest Women. It has revealed several interesting truths, especially about those who chose to comment. Not… Continue
Rebecca Chernek

AUTOMATED MENU SYSTEMS-

Posted on October 7, 2010 at 2:15am 0 Comments

Dozens of newly created automated menu systems are popping up on Internet sites and

through sales vendors claiming their use will vastly increase dealer profits

while limiting liability. Of course each system is “the best one available!”

Can you believe the advertising…

Continue
Rebecca Chernek

Toyota Dealer Endorses One-Price Sales Sales Staff Writes Deals and Finalizes with a Menu Presentation!

Posted on September 21, 2010 at 3:43pm 2 Comments





For most dealers nationwide, a one-pricing sales strategy is a tough concept to accept. To even

suggest that their sales staff should be given the authority to finalize every

transaction at their desks and include the menu presentation without sending

any customer into “the box” is heart-stopping for them. What about banning the

F&I office altogether?…



Continue

Comment Wall (7 comments)

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At 3:50pm on November 8, 2010, Bobby ComptonBobby Compton said…
Happy Birthday..

Make it a wonderful one... B.C.
At 5:44pm on October 11, 2010, Cathy AronCathy Aron said…
Thanks for the friend invite Becky! I look forward to chat with you soon!
At 3:33pm on October 11, 2010, Cathy AronCathy Aron said…
Congratulations Becky! You're a Featured Member on dealerELITE today.
At 6:44pm on May 24, 2010, Craig DrewCraig Drew said…
Thanks for letting me know about this incredible web site! I will keep in touch.
At 1:26pm on April 24, 2010, David KeeneyDavid Keeney said…
Hey Becky...Happy Saturday....I guess I would say"perception is reality"..IF your perception is possibly flawed... All the manufacturers I'm in touch with allow you to mark up the cost of money from .0050 to .00100 which equates to 1.2% to 2.4% therefore a reserve is readily available. Packaging product may need to be revised but not forgotten by any means and the chargebacks are almost non-existent. Just think in these terms if you would for a moment...Next time they come in they won't be upside down and pre-exposed to the next finance transaction which if we as pros do it right will set the ground work for F&I profit and make the next transaction quicker,easier, and more enjoyable for everyone..and generally in half the time...I like those odds...alot. Have a great day!!! and CALL me Monday my dear friend...
At 5:25pm on April 21, 2010, Chris SaracenoChris Saraceno said…
Add your photo so we could make you a featured member
At 5:19pm on April 21, 2010, dealerELITEdealerELITE said…
Hey Rebecca! Please upload your profile picture and we'll make sure you get featured!
 
 
 

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