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Rebecca Chernek
  • Female
  • C******, GA
  • United States
  • Chernek Consulting, Inc.
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Rebecca Chernek's Discussions

Where in the world is your finance penetration?

Started this discussion. Last reply by Rebecca Chernek Oct 27, 2010. 2 Replies

Way back in 1971, C.P. Snow wrote about technology in the New York Times. He said, “Technology... is a queer thing. It brings you great gifts with one hand, and it stabs you in the back with the…Continue

Tags: Professional, Internet, Department, Leader, OnLine

DEALER FRIEND LOOKING FOR OUTSTANDING F&I MANAGER IN WALDORF MD!

Started Oct 9, 2010 0 Replies

Reaching out looking for qualified energetic self starter... no bad habits... high performer... all the bells and whistles... with no baggage...            "is that even…Continue

NO PRESSURE SELLING?

Started this discussion. Last reply by Rebecca Chernek Jun 2, 2010. 2 Replies

I absolutely support that non pressure selling or integrity sales is the way to bring the customer coming back for more that you don't have to break laws to break records but how many key managers…Continue

Tags: Management, Aftermarket, Products, Sales, Compliance

Yo-Yo Deals Gain Momentum?

Started Apr 29, 2010 0 Replies

A "Yo-Yo" deal is a transaction a "spot" delivery that has no intention of getting purchased by the bank under the terms the contract was written . 50% or more customers come back to the store for…Continue

Tags: &, Insurance, Compliance, Finance, Technology

 

Rebecca Chernek's Page

Latest Activity

Rebecca Chernek was featured
Mar 26
Rebecca Chernek commented on Rebecca Chernek's blog post Is Your Menu Working You or Are You Working The Menu?
"I wonder how many F&I Managers understand why it's always best practices to mandate a "base payment" and "specific loan terms" on the menu?  Is it the the chicken or the egg mentality? How many F&I Managers…"
Mar 20
Rebecca Chernek posted a blog post

Is Your Menu Working You or Are You Working The Menu?

AutoNation USA, the #1 publicly owned retailer, opened it’s doors as a mega “one pricing” pre-owned operation in 1997. It built elaborate showrooms; county records show one was 218,000 square feet. The showrooms included a café, a playroom, and an aftermarket display platform.Kiosks with computers were placed throughout the store enabling consumers to efficiently check out in-stock inventory or to submit a loan application. Customers were greeted at these kiosks by F&I personnel, which…See More
Mar 20
Rebecca Chernek commented on Garry House's blog post From the NCM Institute Blog: Auto Dealership F&I Sets the Stage for a Successful 2013 by Rebecca Chernek
"Thanks for posting and adding as a featured article!  It's essential to take a look at your past performance- what you liked- what changes would benefit you the most?  The key to increased profits in F&I is how you communicate…"
Feb 19
Rebecca Chernek posted an event
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Mastering Menu Sales & Closing Tools Workshop! at Atlanta, GA

November 13, 2012 at 9am to November 15, 2012 at 12pm
Announcing CCI Chernek Consulting:Closing Tools & Mastering Menu Selling Workshop- November 13th-14th & 15th- Atlanta, GAThe workshop is filled with the nuts and bolts of running an efficient F&I office increasing performance while reducing liability.  Get all your managers on the same page.  Fee is $995.00 per seat! Contact 404-276-4026 TODAY!See More
Oct 10, 2012
Rebecca Chernek posted a blog post

F&I Is Not The Problem- Right On! People Sell Not Gadgets!

           Great article, Greg! I’ve been singing in the same chorus, but it seems that other members are either staying home or remaining silent. Both reasons denote an underlying sense of fear or helplessness or ignorance of the real issues.  It’s hard to change “old ways” but not impossible. Change is good.            However, too many F&I managers are still being lumped into the same crock of criticism; some deserve to be there, but many more don’t. The dealership F&I department is…See More
Sep 4, 2012
Rebecca Chernek posted an event
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CCI Agent Workshop at Atlanta, GA

October 17, 2012 at 9am to October 18, 2012 at 3pm
Tired of attending workshops that provide nuts without bolts, tires without rims, crumbs rather than loaves? CCI’s workshop won’t disappoint. It’s designed specifically for agents, sub-agents and any office personnel who require a better understanding of auto dealership products, reinsurance-dealer participation, and both sales and finance processes. It’s open to any independent agent/bank representative nationwide, regardless of vendor relationships. It’s designed to provide the whole cohesive…See More
Sep 3, 2012
Daniel P Dugan liked Rebecca Chernek's blog post Starving for Attention
Aug 27, 2012
DealerELITE liked Rebecca Chernek's blog post Starving for Attention
Aug 27, 2012
Rebecca Chernek liked Rebecca Chernek's blog post Starving for Attention
Aug 27, 2012
Rebecca Chernek posted a blog post

Starving for Attention

Starving for AttentionI’m sitting in the manager’s office. He’s got the blinds up and is pointing to the showroom floor. “That’s him – third desk. Ed. When he started, I thought the guy would be a natural. Young, good-looking, knows the cars, knows finance, friendly, great recommendation… I think I must have spent $10K on getting him trained. But I don’t understand him. He’s making me look bad, like I can’t pick ‘em anymore. The other guys are starting to crack jokes. I’m tired of talking at…See More
Aug 27, 2012
Bobby Compton commented on Rebecca Chernek's blog post Entrepreneurs: They Embody the American Dream
"Good brain food: “To be successful, you have to have your heart  in your business, and your business in your heart.” As the old saying goes; if it was easy, everyone would do it!~  Great share!~"
Aug 21, 2012
Bobby Compton liked Rebecca Chernek's blog post Entrepreneurs: They Embody the American Dream
Aug 21, 2012
Rebecca Chernek replied to Sally Whitesell's discussion Sexiest Women...really? in the group Women in the Auto Industry
"Yeah for Jody... and the cause- congratulations! Yes, it's about time! "
Aug 20, 2012
Rebecca Chernek is now friends with Daniel and Melanie Eatherton
Aug 20, 2012
Rebecca Chernek posted a blog post

Entrepreneurs: They Embody the American Dream

Entrepreneurs: They Embody the American Dream The late Peter Drucker once said, “Entrepreneurship is neither a science nor an art. It is a practice.” CCI practices entrepreneurship. Small business owners by the millions are eagerly waiting for the next election to learn how the upcoming years will effect not only their ability to grow and profit, but to continue toward the goals that are infused by their enthusiasm. They want to “practice” what has fueled their career visions with fewer rules…See More
Aug 20, 2012

Profile Information

Which best describes you?
Trainer
What company do you work for (or own)?
Chernek Consulting, Inc.
What is your current position within your organization?
F&I Development- Reinsurance Specialist
What is your company website?
http://www.ccilearningcenter.com
What is your Facebook page/URL?
http://rebecca chernek.com
What is your LinkedIn page/URL?
http://rebeccachernek.com
How did you specifically hear about dealerELITE? If referred, who?
Mike Myers with Kelly Nissan- it's ALL HIS FAULT!
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
Impressive over 25+ years hands on proven automotive retail in sales, finance and general management. Worked with industry leaders such as JM&A,Resource Dealer Group and AutoNation. Founded CCI (Chernek Consulting, Inc) in 2001 as a national finance & insurance trainer for automotive, RV and Marine dealers. Reinsurance expert. Agent certification specialist.

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Rebecca Chernek's Blog

Is Your Menu Working You or Are You Working The Menu?

Posted on March 20, 2013 at 12:39pm 1 Comment

AutoNation USA, the #1 publicly owned retailer, opened it’s doors as a mega “one pricing” pre-owned operation in 1997. It built elaborate showrooms; county records show one was 218,000 square feet. The showrooms included a café, a playroom, and an aftermarket display platform.



Kiosks with computers were placed throughout the store enabling consumers to efficiently check out in-stock inventory or to submit a loan application. Customers were greeted at these kiosks by F&I…

Continue

F&I Is Not The Problem- Right On! People Sell Not Gadgets!

Posted on September 4, 2012 at 11:00am 0 Comments

           Great article, Greg! I’ve been singing in the same chorus, but it seems that other members are either staying home or remaining silent. Both reasons denote an underlying sense of fear or helplessness or ignorance of the real issues.  It’s hard to change “old ways” but not impossible. Change is good.

            However, too many F&I managers are still being lumped into the same crock of criticism; some deserve to be there, but many more don’t. The dealership…

Continue

Starving for Attention

Posted on August 27, 2012 at 11:43am 0 Comments

Starving for Attention

I’m sitting in the manager’s office. He’s got the blinds up and is pointing to the showroom floor.



“That’s him – third desk. Ed. When he started, I thought the guy would be a natural. Young, good-looking, knows the cars, knows finance, friendly, great recommendation… I think I must have spent $10K on getting him trained. But I don’t understand him. He’s making me look bad, like I can’t pick ‘em anymore. The other guys are starting to crack jokes.…

Continue

Entrepreneurs: They Embody the American Dream

Posted on August 20, 2012 at 1:15pm 1 Comment

Entrepreneurs: They Embody the American Dream

 

The late Peter Drucker once said, “Entrepreneurship is neither a science nor an art. It is a practice.” CCI practices entrepreneurship.

 

Small business owners by the millions are eagerly waiting for the next election to learn how the upcoming years will effect not only their ability to grow and profit, but to continue toward the goals that are infused by their enthusiasm. They want to…

Continue

Comment Wall (7 comments)

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Join DealerELITE.net

At 3:50pm on November 8, 2010, Bobby Compton said…
Happy Birthday..

Make it a wonderful one... B.C.
At 5:44pm on October 11, 2010, Cathy Aron said…
Thanks for the friend invite Becky! I look forward to chat with you soon!
At 3:33pm on October 11, 2010, Cathy Aron said…
Congratulations Becky! You're a Featured Member on dealerELITE today.
At 6:44pm on May 24, 2010, Craig Drew said…
Thanks for letting me know about this incredible web site! I will keep in touch.
At 1:26pm on April 24, 2010, David Keeney said…
Hey Becky...Happy Saturday....I guess I would say"perception is reality"..IF your perception is possibly flawed... All the manufacturers I'm in touch with allow you to mark up the cost of money from .0050 to .00100 which equates to 1.2% to 2.4% therefore a reserve is readily available. Packaging product may need to be revised but not forgotten by any means and the chargebacks are almost non-existent. Just think in these terms if you would for a moment...Next time they come in they won't be upside down and pre-exposed to the next finance transaction which if we as pros do it right will set the ground work for F&I profit and make the next transaction quicker,easier, and more enjoyable for everyone..and generally in half the time...I like those odds...alot. Have a great day!!! and CALL me Monday my dear friend...
At 5:25pm on April 21, 2010, Chris Saraceno said…
Add your photo so we could make you a featured member
At 5:19pm on April 21, 2010, DealerELITE said…
Hey Rebecca! Please upload your profile picture and we'll make sure you get featured!
 
 
 

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