Hey there everybody,
Need your help! I've always been advised in the past to use local phone numbers instead of trackable toll-free phone numbers for online listings such as Google Places. Which is the best way to go and why?
Thanks DE Community for your valued input - always appreciated & I look forward to your thoughts.
Well...not that I know anything about the phone, but I think this is pretty simple: If you need to track the source of calls and are interested in listening to their content, use trackable toll-free phone numbers. If you just want the call, and are sure of the ability and intent of the person who answers, you're O.K. with a regular number.
And I'm stickin' to it!
I concur with David on the phone number consistency. This is recognized as the best way to ensure Google gives your place listings higher credibility by having a consistent number.
It stinks but it is true...
Using a tracking number may hurt your SEO rankings on your local pages. As someone that advises you to track everything it bugs me but the question is, "Would you rather have perfect tracking and less visitors or no tracking and more visitors?"
The phone number you use on your local page should be whatever number you have on your website Contact us page and everywhere else. If you have multiple phone numbers, typically the number should be the phone number you have had the longest that is posted everywhere online.
Social Media is difficult to track and measure ROI but as Gary Vaynerchuck says, "What is the ROI on your new suit, that new coat of paint in the office?"
As Social Media, onine reviews, and local pages evolve, the tracking will improve with new tools and systems.
We deal with this all of the time. Do a Google Search for every variation of your business phone number, address and business name and you'll be surprised how many different citations are out there. Now look how Google Places has you listed. If the Google Places is correct then you'll want to start working your way through all of the sites that have it listed differently. It's very important to have your name, address and phone number EXACTLY the same down to the spaces and commas. There are so many businesses trying to "game" the Places listings that the search spam team has really cracked down on validation. Search will continue to become MORE local and MORE personal to each individual search user.
I'm an expert in SEO and David is correct. You should use your local phone number - the same as the one listed everywhere else. Google rewards it : )