Back when I started in the car business in 1979, I remember all kinds of people coming into the dealership and looking at $15-20 thousand cars. There were many of them then. In 1979, the desired payment I heard most often was $200./month.
I remember when we heard this we'd look at each other and wonder what this otherwise solid looking citizen with good credit had been smoking. Back then, just as now, $200. per month…
For years, the dog has been man’s best friend. He’s got a lot of things going for him; one of the best things is his dog nose. The dog’s nose is some 50,000 times more powerful than our human noses, and has some amazing powers.
Our dogs sniff out bombs, buried earthquake survivors, skiers buried in…Continue
I ask myself this often: What are we really trying to do on the internet? Let’s start by looking at an extreme. Say a Dealership like that one in Northern, Idaho. Here’s a dealership that is in a mountain town (2400 pop.) they advertise in those magazines you find in the pouch behind the seat in front…Continue
My business card has my title on it: Customer Advocate and Internet Marketing Visionary. It's the visionary talking to you right now, and like so many posts I've seen here on D.E. Of late, I think this is going to turn into a question.
Two groups I would like to focus my marketing efforts on are as you…Continue