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Car Wreck Book

"Consumers pay too much and dealers don't make enough; while the automakers, banks, unions, and government get bailed out when something goes wrong." Industry Fixes:

Website: http://CarDealerLife.com
Location: Boston, MA
Members: 7
Latest Activity: Nov 12, 2010

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Comment by Mark Ragsdale on September 1, 2010 at 9:59am
Thank you for the compliment Mark. I have a program for dealers to use the book with customers in two specific situations: lot blow-offs when the salesperson can use the book as a free gift, and, after numbers are served and the customer wants to go home to think about them.

I reviewed your latest blog on radicaldealer and shared it on my facebook page. Please let me know when your conference plans come together. I would like to join you!
Comment by Mark Dubis on August 22, 2010 at 4:22pm
This is just an incredible book. Great information and insights. I'll push the guys at radicaldealer.com to promote it too.
Comment by Mark Ragsdale on April 27, 2010 at 10:23pm
All the economic fundamentals of consumer income, real-estate and stock-market values, private debt, public debt, impending inflation and associated interest-rate hikes affect our industry's volume.

When measuring these factors unemotionally and apolitically, we are not simply emerging from a particularly nasty down-cycle as we have done in the past. This time it is different. I believe we are mathematically in for the greatest auto credit crunch in history.

Yet we deal with issues of negative-equity in our local markets as if the banks are going to get more supportive over time instead of less.

Dealers must prepare their local markets for what lies ahead. We can all agree the automakers, banks, and government will not assist us as they cover their own issues. What are you doing in your local market to prepare your business for even greater challenges ahead?
 

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Blog Posts

Defining Your Brand

Posted by Paul Potratz on May 31, 2016 at 4:58pm 0 Comments

I'm re-launching my Think Tank Tuesday series next week.  Until then, I've been encouraging business owners, entrepreneurs, and dealerships to watch the last 4 episodes on branding.

How important is a brand? Critical.  Without a brand,…

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What Does a Connected Car Driver Expect from Their Dealership?

Posted by Larisa Bedgood on May 31, 2016 at 9:09am 0 Comments

What Does a Connected Car Driver Expect from Their Dealership?…

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ROUGHLY 75% OF DEALERS AND CONSUMERS ARE READY FOR MORE LEASE OPTIONS ON USED CARS AND TRUCKS

Posted by John Sternal on May 31, 2016 at 9:00am 0 Comments

Swapalease.com, the nation’s largest car lease marketplace, recently completed an online survey presented to more than 2,500 drivers across the U.S. to gauge their appetite for leases deals on used cars and trucks. The company also commissioned a…

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The Best Way to Track Your Data

Posted by Maria Smith on May 31, 2016 at 8:54am 0 Comments

Building well optimized car dealer website is just a part of its success. Other non-less important thing is to figure out customers’…

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Redefining Employee Engagement

Posted by Mike Gorun on May 31, 2016 at 8:06am 1 Comment

There have been countless studies about employee engagement and how,…

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How to Create a Wi-Fi Hotspot in Your Car

Posted by Ellena Robertson on May 31, 2016 at 7:14am 0 Comments

Many people make use of an array of outstanding facilities whenever they access the Internet service. They are eager to connect with their online network wherever they go. On the other hand, they do not aware about how they can realize this idea.…

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