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Car Wreck Book

"Consumers pay too much and dealers don't make enough; while the automakers, banks, unions, and government get bailed out when something goes wrong." Industry Fixes:

Website: http://CarDealerLife.com
Location: Boston, MA
Members: 7
Latest Activity: Nov 12, 2010

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Comment by Mark Ragsdale on September 1, 2010 at 9:59am
Thank you for the compliment Mark. I have a program for dealers to use the book with customers in two specific situations: lot blow-offs when the salesperson can use the book as a free gift, and, after numbers are served and the customer wants to go home to think about them.

I reviewed your latest blog on radicaldealer and shared it on my facebook page. Please let me know when your conference plans come together. I would like to join you!
Comment by Mark Dubis on August 22, 2010 at 4:22pm
This is just an incredible book. Great information and insights. I'll push the guys at radicaldealer.com to promote it too.
Comment by Mark Ragsdale on April 27, 2010 at 10:23pm
All the economic fundamentals of consumer income, real-estate and stock-market values, private debt, public debt, impending inflation and associated interest-rate hikes affect our industry's volume.

When measuring these factors unemotionally and apolitically, we are not simply emerging from a particularly nasty down-cycle as we have done in the past. This time it is different. I believe we are mathematically in for the greatest auto credit crunch in history.

Yet we deal with issues of negative-equity in our local markets as if the banks are going to get more supportive over time instead of less.

Dealers must prepare their local markets for what lies ahead. We can all agree the automakers, banks, and government will not assist us as they cover their own issues. What are you doing in your local market to prepare your business for even greater challenges ahead?
 

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