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Bob Carmack
  • Male
  • Denton, TX
  • United States
  • Carmack & Associates, LP
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Bob Carmack's Friends

  • Bridget Everett
  • Kurtis Smith
  • Matt Page
  • Gary L Coleman
  • Terry Alling
 

Bob Carmack's Page

Profile Information

Which best describes you?
Trainer
What company do you work for (or own)?
Carmack & Associates, LP
What is your current position within your organization?
President
What is your company website?
http://www.bobcarmack.com
What is your LinkedIn page/URL?
http://www.linkedin.com/pub/bob-carmack/17/b72/842
How did you specifically hear about dealerELITE? If referred, who?
Google Search
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
- 28 Years Experience All Levels of Dealership Management and Training

- Was a top Sales Person averaging 20-30 sales a month

- Has held every Dealership Management position

- Successful General Manager outselling my competition 2, even 3 to 1 during the "good" as well as the recessionary (3 of them) times.

- My store maintained an average closure ratio of 70% for 17 years straight, 2 to 3 times the national average

- Sales retention of 60% (+) for over 15 years

- Consultant and Trainer whose dealerships were ranked in the TOP .5% to 1% in he world for sales volume AND profitability. Averaged $1200 more profit per unit than any other dealer in my franchise group in the entire U.S. for over 15 years.

- Increased Customer Pay Labor sales from 22% of total mechanical labor mix to 62%

- Reduced Technician Labor Cost to 28%-35% and increased Gross Profit Margins to 65%-72%

- Increased Fixed Absorption rate to Average of 95%

- Produced an ANNUAL ROI of well over 40%

- Featured automotive trainer in Who's Who

- Trainer, writer, and host of over 300 automotive TV shows for ASTN (Automotive Satellite TV Network) featuring 8 TV segments. Trained ten's of thousands of dealers, managers, and sales people worldwide.

- Trainer for General Motors & the GM Dealer Academy, Toyota, Chrysler, Dodge, Ford, VW, Mercdes-Benz, and Audi

- Created, writer and host of over 150 automotve TV informercials (Automotive Shopping Network) that produced an average of 100 additional sales a month

- Writer for Auto Success Magazine

- NADA convention speaker for 15 years for ten's of thousands of dealership personnel

- NADA workshops have been ranked in the "TOP 10" and attended by ten's of thousands of dealership managers and dealers

- Now train sales people to average 20+ sales a month consistently


What makes me different from many trainers?

I actually achieved the results in the dealership for nearly 20 straight years which rewarded us with a TOP .5% to TOP 1% ranking of all the dealerships in the world.

Many talk about it. Few have actually done it, and consistently for nearly 20 years straight!

Training is a process, not a quick fix event, and my training is designed to deliver quality dealership personnel at around 2-3 times the national sales & retention ratios.

Bob Carmack's Blog

The Best Sales People Are Story Tellers

Posted on December 19, 2012 at 6:03pm 0 Comments

If you've been in the business for a few years, you have plenty of stories to share with customers.  The best of the best combine their sales skill, product knowledge, and the ability to tell a good story.  People relate to a good emotional story, a similar situation that happened with one of your customers etc.   When I'm in a client store and take a turn for a sales person, I have about 30 seconds to get rapport with the customer.  I always start out with a good story instead of…

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Strong Managers don't put others down, they lift them up!

Posted on December 12, 2012 at 9:20am 0 Comments

The auto industry for as long as I can remember has been a business where many managers seem to constantly try and destroy their sales people physically as well as mentally.  Just the other day I heard several managers talking to several of their sales people using phrases like:, "Well, if you can't do it, I'll find someone who can...", "Why aren't YOU selling more cars...", "What's wrong with YOU today....", Why don't YOU....", "Well, when I was selling cars I never had that problem and if…

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The Power of Never Giving Up- A Must See Video of Inspiration

Posted on December 10, 2012 at 9:28am 0 Comments

Many times, it only ONE person in your life who believes in you and never lets you give up.  That person in YOU!  A must see couple minute video of the power of self…

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Blog Posts

CUVs Decline more than Cars

Posted by Black Book on July 7, 2015 at 5:02pm 0 Comments

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. This edition also includes the monthly Specialty Markets report.…

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SMALLER CARS AND DOMESTICS FEEL THE LARGEST DEPRECIATION DURING JUNE ACCORDING TO BLACK BOOK

Posted by Black Book on July 7, 2015 at 3:35pm 0 Comments

According to Black Book® data, the average price of a used vehicle for model years 2009-2013 declined -1.6% in June, compared with -1.2% in May. Domestic cars changed -2.8%; import cars changed -2.4%; domestic trucks changed -0.8%; and import…

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Straight to Inventory versus Landing Pages for PPC

Posted by JD Rucker on July 7, 2015 at 4:41am 0 Comments

There have been several studies in the automotive…

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In the Middle, it's the Messaging that Makes Digital Success

Posted by JD Rucker on July 5, 2015 at 10:07am 0 Comments

In the world of digital advertising, there are three…

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Have You Got Customers, Clients Or Guests?

Posted by Dave Benson on July 3, 2015 at 7:33am 0 Comments

Some dealerships call them customers, some call them clients, others call them guests…

I’m not fussed with what you call your enquiry, I’m just fussed in how you treat them.

Physiologically…

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Service Your Mercedes Benz At Authorized Service Centers

Posted by Simon Hopes on July 3, 2015 at 3:09am 0 Comments

A Mercedes Benz is an engineering marvel. It not only looks good, it is a symbol of luxury. The owner of a Mercedes usually treats it like a child and takes care of it very well. At the same time when you need to service the car, it is necessary…

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