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Bob Carmack
  • Male
  • Denton, TX
  • United States
  • Carmack & Associates, LP
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  • Bridget Everett
  • Kurtis Smith
  • Matt Page
  • Gary L Coleman
  • Terry Alling
 

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Profile Information

Which best describes you?
Trainer
What company do you work for (or own)?
Carmack & Associates, LP
What is your current position within your organization?
President
What is your company website?
http://www.bobcarmack.com
What is your LinkedIn page/URL?
http://www.linkedin.com/pub/bob-carmack/17/b72/842
How did you specifically hear about dealerELITE? If referred, who?
Google Search
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
- 28 Years Experience All Levels of Dealership Management and Training

- Was a top Sales Person averaging 20-30 sales a month

- Has held every Dealership Management position

- Successful General Manager outselling my competition 2, even 3 to 1 during the "good" as well as the recessionary (3 of them) times.

- My store maintained an average closure ratio of 70% for 17 years straight, 2 to 3 times the national average

- Sales retention of 60% (+) for over 15 years

- Consultant and Trainer whose dealerships were ranked in the TOP .5% to 1% in he world for sales volume AND profitability. Averaged $1200 more profit per unit than any other dealer in my franchise group in the entire U.S. for over 15 years.

- Increased Customer Pay Labor sales from 22% of total mechanical labor mix to 62%

- Reduced Technician Labor Cost to 28%-35% and increased Gross Profit Margins to 65%-72%

- Increased Fixed Absorption rate to Average of 95%

- Produced an ANNUAL ROI of well over 40%

- Featured automotive trainer in Who's Who

- Trainer, writer, and host of over 300 automotive TV shows for ASTN (Automotive Satellite TV Network) featuring 8 TV segments. Trained ten's of thousands of dealers, managers, and sales people worldwide.

- Trainer for General Motors & the GM Dealer Academy, Toyota, Chrysler, Dodge, Ford, VW, Mercdes-Benz, and Audi

- Created, writer and host of over 150 automotve TV informercials (Automotive Shopping Network) that produced an average of 100 additional sales a month

- Writer for Auto Success Magazine

- NADA convention speaker for 15 years for ten's of thousands of dealership personnel

- NADA workshops have been ranked in the "TOP 10" and attended by ten's of thousands of dealership managers and dealers

- Now train sales people to average 20+ sales a month consistently


What makes me different from many trainers?

I actually achieved the results in the dealership for nearly 20 straight years which rewarded us with a TOP .5% to TOP 1% ranking of all the dealerships in the world.

Many talk about it. Few have actually done it, and consistently for nearly 20 years straight!

Training is a process, not a quick fix event, and my training is designed to deliver quality dealership personnel at around 2-3 times the national sales & retention ratios.

Bob Carmack's Blog

The Best Sales People Are Story Tellers

Posted on December 19, 2012 at 6:03pm 0 Comments

If you've been in the business for a few years, you have plenty of stories to share with customers.  The best of the best combine their sales skill, product knowledge, and the ability to tell a good story.  People relate to a good emotional story, a similar situation that happened with one of your customers etc.   When I'm in a client store and take a turn for a sales person, I have about 30 seconds to get rapport with the customer.  I always start out with a good story instead of…

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Strong Managers don't put others down, they lift them up!

Posted on December 12, 2012 at 9:20am 0 Comments

The auto industry for as long as I can remember has been a business where many managers seem to constantly try and destroy their sales people physically as well as mentally.  Just the other day I heard several managers talking to several of their sales people using phrases like:, "Well, if you can't do it, I'll find someone who can...", "Why aren't YOU selling more cars...", "What's wrong with YOU today....", Why don't YOU....", "Well, when I was selling cars I never had that problem and if…

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The Power of Never Giving Up- A Must See Video of Inspiration

Posted on December 10, 2012 at 9:28am 0 Comments

Many times, it only ONE person in your life who believes in you and never lets you give up.  That person in YOU!  A must see couple minute video of the power of self…

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Blog Posts

How to Optimize Your Open Rates

Posted by Paul Potratz on July 1, 2016 at 3:17pm 0 Comments

Did you know subject lines framed as questions get fewer open rates and replies?

Most people assume you SHOULD ask questions in your subject line in order to…

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Don't Ask If, Ask Which

Posted by Mike Stoner on July 1, 2016 at 2:36pm 0 Comments

Way back during the Great Depression in the 1930's Walgreen Drugstores hired Elmer Wheeler to help them sell eggs.

You might ask yourself, "why the hell would Walgreen's be selling eggs?"

Well, they, like all drugstores back then…

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Shoppers Speak Out: 5 Things That Are More Important Than Price

Posted by Joseph Little on July 1, 2016 at 10:41am 0 Comments

When shopping for anything, especially big-ticket items like cars, shoppers compare prices. It’s natural to try and find the best deal and save as much money as possible, however, times have changed, and the best price is no longer the sole…

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Response Rate Solutions to Surveys - Reviews - Testimonials

Posted by Steve Santorsola on June 30, 2016 at 3:40pm 0 Comments

A universal challenge for business is the ongoing quest for quality feedback from our clients, customers and patients.  So often, almost in desperation, we adopt third party platforms that promise improved response…

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The ONLY Goals of Your Website

Posted by Steve Stauning on June 30, 2016 at 2:44pm 1 Comment

I hate to break it to you, but if you run a…

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Injecting the Power of Video into Your Content Marketing

Posted by sara callahan on June 30, 2016 at 10:12am 0 Comments

Video content has pretty much become the preferred medium for…

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