Bob Carmack
  • Male
  • Denton, TX
  • United States
  • Carmack & Associates, LP
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Which best describes you?
What company do you work for (or own)?
Carmack & Associates, LP
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- 28 Years Experience All Levels of Dealership Management and Training

- Was a top Sales Person averaging 20-30 sales a month

- Has held every Dealership Management position

- Successful General Manager outselling my competition 2, even 3 to 1 during the "good" as well as the recessionary (3 of them) times.

- My store maintained an average closure ratio of 70% for 17 years straight, 2 to 3 times the national average

- Sales retention of 60% (+) for over 15 years

- Consultant and Trainer whose dealerships were ranked in the TOP .5% to 1% in he world for sales volume AND profitability. Averaged $1200 more profit per unit than any other dealer in my franchise group in the entire U.S. for over 15 years.

- Increased Customer Pay Labor sales from 22% of total mechanical labor mix to 62%

- Reduced Technician Labor Cost to 28%-35% and increased Gross Profit Margins to 65%-72%

- Increased Fixed Absorption rate to Average of 95%

- Produced an ANNUAL ROI of well over 40%

- Featured automotive trainer in Who's Who

- Trainer, writer, and host of over 300 automotive TV shows for ASTN (Automotive Satellite TV Network) featuring 8 TV segments. Trained ten's of thousands of dealers, managers, and sales people worldwide.

- Trainer for General Motors & the GM Dealer Academy, Toyota, Chrysler, Dodge, Ford, VW, Mercdes-Benz, and Audi

- Created, writer and host of over 150 automotve TV informercials (Automotive Shopping Network) that produced an average of 100 additional sales a month

- Writer for Auto Success Magazine

- NADA convention speaker for 15 years for ten's of thousands of dealership personnel

- NADA workshops have been ranked in the "TOP 10" and attended by ten's of thousands of dealership managers and dealers

- Now train sales people to average 20+ sales a month consistently

What makes me different from many trainers?

I actually achieved the results in the dealership for nearly 20 straight years which rewarded us with a TOP .5% to TOP 1% ranking of all the dealerships in the world.

Many talk about it. Few have actually done it, and consistently for nearly 20 years straight!

Training is a process, not a quick fix event, and my training is designed to deliver quality dealership personnel at around 2-3 times the national sales & retention ratios.

Bob Carmack's Blog

The Best Sales People Are Story Tellers

Posted on December 19, 2012 at 6:03pm 0 Comments

If you've been in the business for a few years, you have plenty of stories to share with customers.  The best of the best combine their sales skill, product knowledge, and the ability to tell a good story.  People relate to a good emotional story, a similar situation that happened with one of your customers etc.   When I'm in a client store and take a turn for a sales person, I have about 30 seconds to get rapport with the customer.  I always start out with a good story instead of…


Strong Managers don't put others down, they lift them up!

Posted on December 12, 2012 at 9:20am 0 Comments

The auto industry for as long as I can remember has been a business where many managers seem to constantly try and destroy their sales people physically as well as mentally.  Just the other day I heard several managers talking to several of their sales people using phrases like:, "Well, if you can't do it, I'll find someone who can...", "Why aren't YOU selling more cars...", "What's wrong with YOU today....", Why don't YOU....", "Well, when I was selling cars I never had that problem and if…


The Power of Never Giving Up- A Must See Video of Inspiration

Posted on December 10, 2012 at 9:28am 0 Comments

Many times, it only ONE person in your life who believes in you and never lets you give up.  That person in YOU!  A must see couple minute video of the power of self…


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