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Bob Carmack
  • Male
  • Denton, TX
  • United States
  • Carmack & Associates, LP
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  • Bridget Everett
  • Kurtis Smith
  • Matt Page
  • Gary L Coleman
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Profile Information

Which best describes you?
Trainer
What company do you work for (or own)?
Carmack & Associates, LP
What is your current position within your organization?
President
What is your company website?
http://www.bobcarmack.com
What is your LinkedIn page/URL?
http://www.linkedin.com/pub/bob-carmack/17/b72/842
How did you specifically hear about dealerELITE? If referred, who?
Google Search
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
- 28 Years Experience All Levels of Dealership Management and Training

- Was a top Sales Person averaging 20-30 sales a month

- Has held every Dealership Management position

- Successful General Manager outselling my competition 2, even 3 to 1 during the "good" as well as the recessionary (3 of them) times.

- My store maintained an average closure ratio of 70% for 17 years straight, 2 to 3 times the national average

- Sales retention of 60% (+) for over 15 years

- Consultant and Trainer whose dealerships were ranked in the TOP .5% to 1% in he world for sales volume AND profitability. Averaged $1200 more profit per unit than any other dealer in my franchise group in the entire U.S. for over 15 years.

- Increased Customer Pay Labor sales from 22% of total mechanical labor mix to 62%

- Reduced Technician Labor Cost to 28%-35% and increased Gross Profit Margins to 65%-72%

- Increased Fixed Absorption rate to Average of 95%

- Produced an ANNUAL ROI of well over 40%

- Featured automotive trainer in Who's Who

- Trainer, writer, and host of over 300 automotive TV shows for ASTN (Automotive Satellite TV Network) featuring 8 TV segments. Trained ten's of thousands of dealers, managers, and sales people worldwide.

- Trainer for General Motors & the GM Dealer Academy, Toyota, Chrysler, Dodge, Ford, VW, Mercdes-Benz, and Audi

- Created, writer and host of over 150 automotve TV informercials (Automotive Shopping Network) that produced an average of 100 additional sales a month

- Writer for Auto Success Magazine

- NADA convention speaker for 15 years for ten's of thousands of dealership personnel

- NADA workshops have been ranked in the "TOP 10" and attended by ten's of thousands of dealership managers and dealers

- Now train sales people to average 20+ sales a month consistently


What makes me different from many trainers?

I actually achieved the results in the dealership for nearly 20 straight years which rewarded us with a TOP .5% to TOP 1% ranking of all the dealerships in the world.

Many talk about it. Few have actually done it, and consistently for nearly 20 years straight!

Training is a process, not a quick fix event, and my training is designed to deliver quality dealership personnel at around 2-3 times the national sales & retention ratios.

Bob Carmack's Blog

The Best Sales People Are Story Tellers

Posted on December 19, 2012 at 6:03pm 0 Comments

If you've been in the business for a few years, you have plenty of stories to share with customers.  The best of the best combine their sales skill, product knowledge, and the ability to tell a good story.  People relate to a good emotional story, a similar situation that happened with one of your customers etc.   When I'm in a client store and take a turn for a sales person, I have about 30 seconds to get rapport with the customer.  I always start out with a good story instead of…

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Strong Managers don't put others down, they lift them up!

Posted on December 12, 2012 at 9:20am 0 Comments

The auto industry for as long as I can remember has been a business where many managers seem to constantly try and destroy their sales people physically as well as mentally.  Just the other day I heard several managers talking to several of their sales people using phrases like:, "Well, if you can't do it, I'll find someone who can...", "Why aren't YOU selling more cars...", "What's wrong with YOU today....", Why don't YOU....", "Well, when I was selling cars I never had that problem and if…

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The Power of Never Giving Up- A Must See Video of Inspiration

Posted on December 10, 2012 at 9:28am 0 Comments

Many times, it only ONE person in your life who believes in you and never lets you give up.  That person in YOU!  A must see couple minute video of the power of self…

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Blog Posts

Defining Your Brand

Posted by Paul Potratz on May 31, 2016 at 4:58pm 0 Comments

I'm re-launching my Think Tank Tuesday series next week.  Until then, I've been encouraging business owners, entrepreneurs, and dealerships to watch the last 4 episodes on branding.

How important is a brand? Critical.  Without a brand,…

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What Does a Connected Car Driver Expect from Their Dealership?

Posted by Larisa Bedgood on May 31, 2016 at 9:09am 0 Comments

What Does a Connected Car Driver Expect from Their Dealership?…

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ROUGHLY 75% OF DEALERS AND CONSUMERS ARE READY FOR MORE LEASE OPTIONS ON USED CARS AND TRUCKS

Posted by John Sternal on May 31, 2016 at 9:00am 0 Comments

Swapalease.com, the nation’s largest car lease marketplace, recently completed an online survey presented to more than 2,500 drivers across the U.S. to gauge their appetite for leases deals on used cars and trucks. The company also commissioned a…

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The Best Way to Track Your Data

Posted by Maria Smith on May 31, 2016 at 8:54am 0 Comments

Building well optimized car dealer website is just a part of its success. Other non-less important thing is to figure out customers’…

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Redefining Employee Engagement

Posted by Mike Gorun on May 31, 2016 at 8:06am 0 Comments

There have been countless studies about employee engagement and how,…

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How to Create a Wi-Fi Hotspot in Your Car

Posted by Ellena Robertson on May 31, 2016 at 7:14am 0 Comments

Many people make use of an array of outstanding facilities whenever they access the Internet service. They are eager to connect with their online network wherever they go. On the other hand, they do not aware about how they can realize this idea.…

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