"Robert: It's an arrangement I made with Dealer Promote through a convoluted arrangement with Dealer 123. You might do well to call me up and see if I can handle it for you if you prefer. I am paying them on a credit card…"
"I hope Grant means that you don't have to answer questions with questions and that you don't have to do things that are distasteful to you. What's his point? I know that you can be successful by answering the questions and…"
"One thing that has been successful in keeping the cost of leads down is to have a reputable company handle Craigs List posting consistently and compliantly for the dealer. I have been using a system for about a year now with one of the dealers…"
"Funny, I was thinking the opposite. Most training in this area has the inverse effect. It's the training that causes the adversarial relationships to flourish in this business. I recommend that you all read some of Tom…"
"somehow, I'm not surprised. There are a lot of lawyers in CA (having been a resident of CA for my first 51 years of life) and they need as many ways to make a buck as they can find. Since the CA legislature is pretty much an extension of…"
"Keith: that's exactly what I have done, packaged Presto Reviews. In order to keep everything completely transparent, the dealer signs up with Presto Reviews directly and we set up a review collecting program using the tool. …"
"Keith: Concise. The trick now is to have a say in the volume of content, in order to have reputation translate into meaningful 'advertising' on some kind of wide spread level. The Rep and social media management program I…"
"Joe: All good points.
If a dealership is investing in creating leads from the internet and they don't have a solid internet protacol in place, they might as well stick to the newspaper.
Even if there isn't an Internet Manager, per…"
"In the environment of a dealership, the competition often disuades people from shadowing the successful. With a proper mentoring program that is set up internally (coached externally), proper incentives to learn from others can be part of the…"
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Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
Marketing data knowledge and backgroud and Work with compliance training. Was one of the pioneers in internet training in the late 90's with Dealertools as well as being co-author of the training manual. With Experian for 5 years handling dealer level data issues.