"Many dealerships invest a lot of money into generating leads but very little turning them into customers."
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Robert Fried
- Westlake Village, CA
- United States
- CallSource
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- dE Groups (1)
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Robert Fried's Page
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Robert Fried joined Dr. Harold Elam Jr.'s group
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Robert Fried replied to Stan Sher's discussion Radio Advertising vs. Internet / vAuto vs. Old School Used Car Methods."Tracking your advertising: That is my specialty - I don't claim to know what ad sources and media work best, but I can definitely tell you how well they are performing.
(I can also provide you with the tools to see how well your salespeople are…"
Robert Fried replied to Stan Sher's discussion Radio Advertising vs. Internet / vAuto vs. Old School Used Car Methods."Effective marketing costs money no matter how you slice it. If your dealer principal is dead-set on radio you might as well enhance it with a vanity number and get more out of your advertising dollar. "
Robert Fried replied to Stan Sher's discussion Radio Advertising vs. Internet / vAuto vs. Old School Used Car Methods."Although I do not doubt the power of social media I do question how many people chat on Facebook about thier last car purchase. Either way its imperative to track where you leads are coming from, whether it be by phone or internet. That way you can…"
Profile Information
- Which best describes you?
- Vendor Partner
- What company do you work for (or own)?
- CallSource
- What is your current position within your organization?
- Regional Sales Manager
- What is your company website?
- http://www.callsource.com/ROBERT-FRIED
- What is your LinkedIn page/URL?
- http://www.linkedin.com/in/robertfried
- How did you specifically hear about dealerELITE? If referred, who?
- Susie Horn
- Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
- I can help dealerships save mishandled phone-ups. Industry statistics suggest that 70% of inbound leads are not handles well. CallSource tracks, reviews and alerts management of these calls and allows them to quickly save the deals and understand exactly how their advertising investment is performing.
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