When evaluating vendors to help an auto dealer client sell more vehicles, or to enhance an existing vendor partner's application or especially when considering a next generation solution for future…Continue
Fortunately, I can lay claim to being both an old school "Car Guy" and someone who embraces new world technology as applied to the car business. As the next generation of "Car Guys/Gals" join the…Continue
Compensation packages tied to areas of responsibility with specific job descriptions are easy when you are dealing with an established company and product sourcing funds from exisiting revenue and…Continue
The NADA Convention reflects the best of our beloved auto industry. Many dealers are there to share best practices while listening and learning at sessions hosted by the greatest minds in the…Continue
Social marketing plans often include B2C and B2B elements to take advantage of the…Continue
Automotive Advertising agencies recognize the value of consumer generated content to extend the reach and frequency of their messages. The challenge is how to deliver it…Continue
Most discussions about Social Media between automotive advertising agencies and their auto dealer clients center around R.O.I.; or their perceived lack thereof. I accept responsibility for providing proof of my performance. However, I question short term quantitative evaluations that don't consider the qualitative long term benefits of customer loyalty, satisfaction, retention and residual income derived from a comprehensive marketing plan that includes social media.
A real world…