When evaluating vendors to help an auto dealer client sell more vehicles, or to enhance an existing vendor partner's application or especially when considering a next generation solution for future…Continue
Fortunately, I can lay claim to being both an old school "Car Guy" and someone who embraces new world technology as applied to the car business. As the next generation of "Car Guys/Gals" join the…Continue
Compensation packages tied to areas of responsibility with specific job descriptions are easy when you are dealing with an established company and product sourcing funds from exisiting revenue and…Continue
The NADA Convention reflects the best of our beloved auto industry. Many dealers are there to share best practices while listening and learning at sessions hosted by the greatest minds in the…Continue
Cedar Falls, IA, August 18, 2014; Team Toyota was featured in the cover story of the June 2014 Edition of AutoSuccess Magazine titled, “Winning The Loyalty Game! The Retention Strategy That Added $3 Million To Team Toyota’s Bottom Line.”
Paul Muller’s Team Toyota Auto Group includes Team Toyota Princeton, Team Toyota Langhorne and Team Toyota Glen Mills. All three of these highly respected operations have collectively received 70 Toyota Excellence Awards for…Continue
Cedar Falls, Iowa: August 12th 2014, Driving Loyalty will be introducing their newly announced B2C and B2B Social Marketing Initiative at Autocon 2014 as an enhancement to their Database Marketing Platform. Autocon 2014 will be held at The Aria Resort & Casino in Las Vegas September 03rd through September 5th 2014.
Autocon 2014 has a unique reputation as a “Dealer Generated Conference.” Scott Davis, the President and Founder of Driving Loyalty,…Continue
Cedar Falls, Iowa: August 04th 2014, Driving Loyalty, an auto industry focused technology vendor based out of Cedar Falls Iowa, announced that they will be exhibiting their database marketing platform at Autocon 2014. The self-described “Dealer Generated Conference” will be held at The Aria Resort & Casino in Las Vegas September 03rd through September 5th 2014.
Scott Davis, the President and Founder of Driving Loyalty, was quick to explain…Continue
Old school advertising agencies made the case that automotive advertising was designed to drive traffic to the dealership. Get the phone to ring and make an appointment for the customer to visit the dealership to get the information they needed to purchase a vehicle; that was job one!
The Internet and digital marketing changed that objective slightly as automotive advertising agencies focused on increasing traffic to their auto dealer clients' website so they could convert visitors…Continue