Philip Zelinger
  • Male
  • Boca Raton
  • United States
  • Ad Agency Online, L.L.C.
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Philip Zelinger's Discussions

People + Product + Process + Price = PROFIT; That Equation Applies to Vendors As Well As Dealers

Started Aug 19, 2013 0 Replies

When evaluating vendors to help an auto dealer client sell more vehicles, or to enhance an existing vendor partner's application or especially when considering a next generation solution for future…Continue

Old School Sales Pro vs. New World Technology - They Are Not Mutually Exclusive.

Started Aug 4, 2013 0 Replies

Fortunately, I can lay claim to being both an old school "Car Guy" and someone who embraces new world technology as applied to the car business.  As the next generation of "Car Guys/Gals" join the…Continue

What is a competitive compensation package for a Senior Manager to oversee the National Launch of a new data base marketing platform?

Started Feb 18, 2013 0 Replies

Compensation packages tied to areas of responsibility with specific job descriptions are easy when you are dealing with an established company and product sourcing funds from exisiting revenue and…Continue

As A Vendor - What Did You Take Away From The NADA Convention?

Started Feb 11, 2013 0 Replies

The NADA Convention reflects the best of our beloved auto industry. Many dealers are there to share best practices while listening and learning at sessions hosted by the greatest minds in the…Continue

 

Philip Zelinger's Page

Latest Activity

Philip Zelinger posted a blog post

Auto Industry Insiders Reviews HELIOS - a Facebook based customer engagement / sales platform.- introduced by xChange.

WAAOL - Auto Industry InsidersAuto Industry Insiders is a blog talk radio show that reviews next generation technology based vendor solutions.  The show airing on Thursday, 04/24/14 at 12 Noon EST features an interview with Charles Chamblee III, the founder of xChange, discussing their new social marketing customer…See More
yesterday
Philip Zelinger posted a blog post
Apr 18
Philip Zelinger posted a blog post

Driving Loyalty Is Inviting Vendor Partners To Join Their B2B Social Marketing Initiative. Do You Qualify?

WAAOL - All Automotive Advertising News All The TimeSocial marketing plans often include B2C and B2B elements to take advantage of the leverage associated with…See More
Apr 15
Philip Zelinger posted a blog post

Data Base Marketing Can Promote Social Media Beyond Facebook's Paid Ads And Newly Limited Organic Search

WAAOL- All Automotive Advertising All The TimeAutomotive advertising agencies have learned to manipulate the changing algorithms that search engines…See More
Apr 14
Philip Zelinger posted a blog post

The Power of Podcasts and Webinars for B2B Social Marketing

WAAOL, All Automotive Advertising News All The TimeAutomotive Advertising agencies recognize the value of consumer generated content to extend the reach and frequency of their messages.  The challenge is how to deliver it in such a way that…See More
Apr 11
Philip Zelinger posted a blog post

Social Media Matters Because Your Customers Do

Most discussions about Social Media between automotive advertising agencies and their auto dealer clients center around R.O.I.; or their perceived lack thereof. I accept responsibility for providing proof of my performance. However, I question short term quantitative evaluations that don't consider the qualitative long term benefits of customer loyalty, satisfaction, retention and residual income derived from a comprehensive marketing plan that includes social media. A real world example of a…See More
Apr 6
Philip Zelinger commented on Philip Zelinger's blog post The Automotive Advertising Experts Show on March 28th 2014 Will Feature An Interview With Michael Wynns Discussing The Automotive Leadership Roundtable & Awards, (ALR)
"I aired an encore presentation today of the Automotive Advertising Experts show reviewing the Automotive Leadership Roundtable and Awards event this Sunday and Monday, April 6th and 7th 2014.  My interview with Michael Wynns describing the…"
Apr 4
Philip Zelinger posted a blog post

Driving Loyalty Adds Social Marketing Initiative To Their Data Base Marketing Platform

Philip Zelinger, the host of the blog talk radio show - Lunch With Phil Discussing Automotive Advertising - is scheduled to review a new Social Marketing Initiative being introduced by Driving Loyalty in the second quarter of 2014.  The show will air on Monday, March 31st, 2014 at 12 Noon…See More
Mar 30
Philip Zelinger posted a blog post

The Automotive Advertising Experts Show on March 28th 2014 Will Feature An Interview With Michael Wynns Discussing The Automotive Leadership Roundtable & Awards, (ALR)

The Automotive Advertising Experts show is hosted on Blog Talk Radio and featured on AdAgencyOnline.Net – an auto industry networking resource portal.  Philip Zelinger, the President of Ad Agency Online and host of the show, will interview Michael Wynns, the President of Automotive Resource Partner, (ARP) on Fri., March 28th, 2014, at 12 N. EST.The pair of auto industry insiders will discuss the unique networking partnership and leveraged…See More
Mar 26
Philip Zelinger commented on JD Rucker's blog post Automotive Marketers versus Marketing Automotive People
"As a "car guy" my answer has always been that you have to have walked a mile - or more - in an auto dealer's shoes to be able to advise them how to improve their business. While that still holds true in terms of internal operations…"
Mar 23
Philip Zelinger and Emily Douglas are now friends
Mar 17
Philip Zelinger posted a blog post

Auto Dealers Shift From Brick & Mortar To Online Showrooms Powered By Social Marketing

Automotive advertising agencies have adjusted to accommodate consumer preferences that have shifted from shopping at their local auto row in favor of a growing number of online options. The shift from conventional radio, T.V. and print media to digital advertising including websites, banner ads, S.E.O./S.E.M strategies and even email vs. direct mail has matured into even more consumer centric social media.  Forward thinking auto dealers are joining other retail businesses that recognize that…See More
Mar 16
Philip Zelinger posted a blog post

Automotive Advertising Agencies Using Social Marketing Rely On Past, Present And Future Vendor Solutions

Forward thinking automotive advertising agencies understand that most changes in the auto industry are driven by technology; however, all of them are powered by human nature.   The evolution from word of mouth referral systems relying on relationship based sales processes to today’s consumer driven social marketing messages can be traced to their  common element; people like to do business with people that they like.Auto dealers are constantly looking for ways to maximize profits and consumers…See More
Mar 13
Philip Zelinger posted a blog post

Automotive Advertising Agencies Begrudgingly Shift To Social Marketing

Automotive advertising agencies must constantly reinvent themselves to keep up with consumer preferences. When customers discovered the internet automotive advertising agencies were forced to follow them online.  New tools like web sites, conversion applications to capture customer information, banner ads and S.E.O./S.E.M. strategies were developed to replace radio, T.V., and print production services. The result was reduced profit margins for advertising agencies who sacrificed these lucrative…See More
Mar 9
Philip Zelinger posted a blog post

Social Marketing Leverages Customer Relationships To Maximize R.O.I. For Auto Dealers

Automotive advertising agencies and marketing consultants often leverage their resources to maximize the R.O.I. from their auto dealer client’s advertising investments.  Since social marketing is powered by customers sharing their experiences online throughout their shopping, buying and ownership cycle it is logical that advertising agencies should rely on this viral media.Of equal value is that conventional advertising media only speaks to a small percentage of the market that is looking to…See More
Mar 6
Philip Zelinger and Ed Louis are now friends
Mar 3

Profile Information

Which best describes you?
Vendor
What company do you work for (or own)?
Ad Agency Online, L.L.C.
What is your current position within your organization?
President
What is your company website?
http://AdAgencyOnline.Net
What is your Facebook page/URL?
http://www.facebook.com/#!/philip.zelinger
What is your LinkedIn page/URL?
http://www.linkedin.com/profile?viewProfile=&key=12635232&t...
How did you specifically hear about dealerELITE? If referred, who?
Chris Saraceno
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
I spent 25+ years as a General Manager and then a Dealer Principal before opening Ad Agency Online, L.L.C. in 2001. My role within my organization is that of "Dealer Coach/Consultant" in evaluating selling systems, processes and key vendor selections for my dealer clients. As the author of two books relating to my experiences in the Automotive Industry, including one entitled "How To Sell A Car," I enjoy a reputation as a "Car guy who specializes in advertising, rather that an Ad guy who specializes in the automobile industry."

Our free automotive advertising resource/networking portal - www.adagencyonline.net - is an extension of our services that hosts a blog talk radio station - WAAOL, All Automotive Advertising News All The Time - an online Dealer 20+ Group, free posted creative and featured "preferred vendors" that represent cutting edge automotive advertising technologies and applications for consideration by our affiliated independent automotive advertising agencies, dealer clients and site visitors.

We enjoy unique access to decision makers in the auto industry provided by our online community that extends from the auto dealer and vendor level to the O.E.M's. As a result, we have recently accepted both reseller and agency of record relationships with several auto industry vendors to compliment our auto dealer and automotive advertising agency relationships; including many members of ADM. Our ability to "bridge the gap between buyers and sellers" in the automotive vertical has provided many shared opportunities for our varied clients.

I recently integrated my background in commercial real estate with my auto industry roots to form a division of Colliers Wood-Fay Real Estate servicing the auto industry - Colliers Automotive Real Estate Services, (C.A.R.S.), with an international presence. We have exclusive access to O.E.M. properties for disposition and international investors interested in dealer acquisition.
Ad Agency Online, L.L.C. is a national network of independent affiliated automotive advertising agencies, production partners and select technology and service vendors that share our vision to "blur the line between the real and the virtual world."

Our affiliated automotive advertising agencies and dealer/vendor clients are linked by our proprietary online communication / distribution system that leverages our resources to provide more for less.

Our services include radio, T.V. and print production - conventional and digital - media analysis and placement, public relations, marketing, key vendor selection, facility evaluation, staffing solutions, P&L analysis and dealer acquisition and disposition.

We specialize in the technology sector with vendor clients that represent cutting edge technologies and applications that are not yet in the mainstream. Our automotive advertising resource / networking portal - http://AdAgencyOnline.Net - features a blog talk radio station - WAAOL, All Automotive Advertising News All The Time - with daily vendor reviews and industry news.

Philip Zelinger's Blog

Auto Industry Insiders Reviews HELIOS - a Facebook based customer engagement / sales platform.- introduced by xChange.

Posted on April 23, 2014 at 4:21pm 0 Comments

WAAOL - Auto Industry Insiders

Auto Industry Insiders is a blog talk radio show that reviews next generation technology based vendor solutions.  The show airing on Thursday, 04/24/14 at 12 Noon EST features an interview with Charles Chamblee III, the founder of xChange, discussing their new…

Continue

Driving Loyalty Is Inviting Vendor Partners To Join Their B2B Social Marketing Initiative. Do You Qualify?

Posted on April 15, 2014 at 5:34pm 0 Comments

WAAOL - All Automotive Advertising News All The Time

Social marketing plans often include B2C and B2B elements to take advantage of the…

Continue

Comment Wall (2 comments)

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At 1:38pm on December 25, 2010, Bob Gaber said…

Congrats, Phil. On the Top of the Board... Where you belong.

 

Your friend,

Bob

At 11:04am on March 21, 2010, James Kinsella said…
Hey Phil,

Hope all is well with you and yours.

Jim
 
 
 

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