"Hello Angela,
I always suggest doing business with people that do business with you so I would start with that! Your dry cleaners, grocery store, dentist office - you get the point. Start with an appreciation of their product or…"
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Philip Zelinger
- Male
- Boca Raton
- United States
- Ad Agency Online, L.L.C.
- Blog Posts (56)
- Discussions (124)
- Events
- dE Groups (11)
- Photos
- Photo Albums
- Videos (10)
Philip Zelinger's Groups
Philip Zelinger's Discussions
What is a competitive compensation package for a Senior Manager to oversee the National Launch of a new data base marketing platform?
Started Feb 18 0 Replies 1 Like
Compensation packages tied to areas of responsibility with specific job descriptions are easy when you are dealing with an established company and product sourcing funds from exisiting revenue and…Continue
As A Vendor - What Did You Take Away From The NADA Convention?
Started Feb 11 0 Replies 0 Likes
The NADA Convention reflects the best of our beloved auto industry. Many dealers are there to share best practices while listening and learning at sessions hosted by the greatest minds in the…Continue
On Facebook Quality Trumps Quantity - Just LIke In Life!
Started Feb 4 0 Replies 0 Likes
I am often confused by Facebook posts that reference some obscure personal fact that could not possibly be of interest to anyone other than the person posting it. Of course it may simply be that I…Continue
The Most Important Person In Your Dealership Is .....!
Started Feb 2 0 Replies 0 Likes
Before someone responds with the obvious, it is the customer of course! That said, the next best answer should be the individual at the dealership which the customer perceives to be the most…Continue
Tags: Technologies, SiSTeR, Intellacar, DrivingLoyalty
Philip Zelinger's Page
Latest Activity
Philip Zelinger posted a discussionWhat is a competitive compensation package for a Senior Manager to oversee the National Launch of a new data base marketing platform?
Compensation packages tied to areas of responsibility with specific job descriptions are easy when you are dealing with an established company and product sourcing funds from exisiting revenue and cash flow supported by a capital reserve. Line item percentages with cost of sales linked to actual revenue and profit margins can be applied to achieved and projected gross profit with benchmarks that recognize superior performance and reward achievments accordingly.Of course, as with any…See More
Philip Zelinger replied to Angela's discussion How do I handle the customer who states " Whats your best price?""The customer doesn't know what they don't know so asking about the price is a logical place to start. Money is a universal language which the customer assumes will provide an easily comparable starting point from one dealership and…"
Philip Zelinger posted a discussionAs A Vendor - What Did You Take Away From The NADA Convention?
The NADA Convention reflects the best of our beloved auto industry. Many dealers are there to share best practices while listening and learning at sessions hosted by the greatest minds in the industry. Others are there to learn about emerging technologies being introduced by start up vendors with 10X10 booths next to million dollar exhibits sponsored by iconic vendors who have already earned their business and they are challenged to stay relevant in a changing auto industry.As a former auto…See More
Philip Zelinger posted a discussionOn Facebook Quality Trumps Quantity - Just LIke In Life!
I am often confused by Facebook posts that reference some obscure personal fact that could not possibly be of interest to anyone other than the person posting it. Of course it may simply be that I am not as interested as my friend may be concerning that specific occurrence in his/her personal life and perhaps I should be a better friend? If so, I am sorry but frankly I value my friends above all else and I am often frustrated when I rush to answer the bell of a Facebook post only to find out…See More
Philip Zelinger posted a discussionThe Most Important Person In Your Dealership Is .....!
Before someone responds with the obvious, it is the customer of course! That said, the next best answer should be the individual at the dealership which the customer perceives to be the most valuable; correct? No, not necessarily since the customer doesn't know what they don't know and someone needs to first listen and learn from the customer to determine their true needs and then provide solutions to satisfy them which the customer may not have considered themselves. That kind of relevant…See More
Philip Zelinger commented on Marsh Buice's video
That Guy's Been Here Before
"You are welcome Marsh but it is I who should thank you for starting a discussion which exposes so many facets of the dynamics on the showroom floor. Of course I recognize your initial observation that sales consultants must stay focused on achieving…"
Philip Zelinger commented on Marsh Buice's videoThat Guy's Been Here Before
"Thanks Marsh,
The point of the video has more meaning when you view it from the dealer's perspective. The question of "who owns the customer" surfaces the reality that the dealer does since it was his investment in the facility…"
Matt Page replied to Philip Zelinger's discussion How Do You Maximize Your ROI From The NADA Convention - Managing Expectations."Don't over look what has gotten worse and how to return to past glory. Many websites just a few years ago were designed to organize by make, price, or body style. Many don't have this option anymore. Also, a payment calculator estimator is…"
Jeff Ward replied to Philip Zelinger's discussion How Do You Maximize Your ROI From The NADA Convention - Managing Expectations."Philip - excellent perspective on your evolution over the last 30+ years in the auto and auto related world. We spoke a few years ago and had many similar views back then. It would be great to catch up at NADA. Come by and see me at CallSource booth…"
Philip Zelinger posted a discussionHow Do You Measure Success In The Car Business?
My 35th Wedding Anniversary is tomorrow, January 21st, 2013. Our celebration has begun poolside watching our horses graze peacefully by while we reminisce over our successes and failures during the past three and a half decades. As a self described "car guy" with a supportive wife I realize that our most memorable experiences center around the people that I have worked with over the years and the shared experiences that led to my wife - Mary Ann - and I enjoying the fruits of our labor in such…See More
Philip Zelinger commented on DealerELITE's blog post Who is the Next Big Automotive Trainer?"Joe, based on his accelerated learning curve and meteoric rise in recent months I tend to agree. He is a quick study who definitely bears watching."
Matt Page replied to Philip Zelinger's discussion The Who, What, When, Where and Why Of Sales Training."The above post only refers to the three most overlooked areas, in addition to the others."
Philip Zelinger commented on DealerELITE's blog post Who is the Next Big Automotive Trainer?"Hi David,
First, I hope to visit with you at NADA - along with Stan and other Dealerelite friends - to continue this discussion.
Second, let me agree with your comment and then provide what I see as an obvious point to support my priority of next…"
Profile Information
- Which best describes you?
- Vendor
- What company do you work for (or own)?
- Ad Agency Online, L.L.C.
- What is your current position within your organization?
- President
- What is your company website?
- http://AdAgencyOnline.Net
- What is your Facebook page/URL?
- http://www.facebook.com/#!/philip.zelinger
- What is your LinkedIn page/URL?
- http://www.linkedin.com/profile?viewProfile=&key=12635232&t...
- How did you specifically hear about dealerELITE? If referred, who?
- Chris Saraceno
- Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
- I spent 25+ years as a General Manager and then a Dealer Principal before opening Ad Agency Online, L.L.C. in 2001. My role within my organization is that of "Dealer Coach/Consultant" in evaluating selling systems, processes and key vendor selections for my dealer clients. As the author of two books relating to my experiences in the Automotive Industry, including one entitled "How To Sell A Car," I enjoy a reputation as a "Car guy who specializes in advertising, rather that an Ad guy who specializes in the automobile industry."
Our free automotive advertising resource/networking portal - www.adagencyonline.net - is an extension of our services that hosts a blog talk radio station - WAAOL, All Automotive Advertising News All The Time - an online Dealer 20+ Group, free posted creative and featured "preferred vendors" that represent cutting edge automotive advertising technologies and applications for consideration by our affiliated independent automotive advertising agencies, dealer clients and site visitors.
We enjoy unique access to decision makers in the auto industry provided by our online community that extends from the auto dealer and vendor level to the O.E.M's. As a result, we have recently accepted both reseller and agency of record relationships with several auto industry vendors to compliment our auto dealer and automotive advertising agency relationships; including many members of ADM. Our ability to "bridge the gap between buyers and sellers" in the automotive vertical has provided many shared opportunities for our varied clients.
I recently integrated my background in commercial real estate with my auto industry roots to form a division of Colliers Wood-Fay Real Estate servicing the auto industry - Colliers Automotive Real Estate Services, (C.A.R.S.), with an international presence. We have exclusive access to O.E.M. properties for disposition and international investors interested in dealer acquisition.
Ad Agency Online, L.L.C. is a national network of independent affiliated automotive advertising agencies, production partners and select technology and service vendors that share our vision to "blur the line between the real and the virtual world."
Our affiliated automotive advertising agencies and dealer/vendor clients are linked by our proprietary online communication / distribution system that leverages our resources to provide more for less.
Our services include radio, T.V. and print production - conventional and digital - media analysis and placement, public relations, marketing, key vendor selection, facility evaluation, staffing solutions, P&L analysis and dealer acquisition and disposition.
We specialize in the technology sector with vendor clients that represent cutting edge technologies and applications that are not yet in the mainstream. Our automotive advertising resource / networking portal - http://AdAgencyOnline.Net - features a blog talk radio station - WAAOL, All Automotive Advertising News All The Time - with daily vendor reviews and industry news.
Philip Zelinger's Videos
Philip Zelinger's Blog
Todays Empowered Consumer Will Re-define The Auto Dealership Of Tomorrow
Posted on August 6, 2012 at 1:34pm 0 Comments 0 Likes
Today’s educated consumer empowered by knowledge they acquired on the internet has little patience for a self-serving dealer message. A click of their mouse will answer their questions and find a vehicle that fits their needs leaving little reason to visit a dealership. Truth be told, the brick and mortar auto dealership is not necessarily the most efficient business model for cost conscious consumers or profit driven auto dealers to achieve their respective goals.
Future solutions…
Continue IntellaCar V3.0 Helps Auto Dealers Deliver Superior Customer Experience
Posted on September 5, 2011 at 8:09pm 2 Comments 0 Likes
THOUSAND OAKS, CA, AUGUST 29, 2011 IntellaCar, LLC announced today the launch of IntellaCar. 3.0, the next generation of the ground-breaking iPad app for Sales Consultants, now optimized for all automotive brands. Building on the initial momentum, the latest version of IntellaCar has enhanced functionality with a striking new interface that is visually stunning and highly intuitive. IntellaCar leverages the latest mobile technology to give Sales Consultants the information they need to close…
Continue Learn How IntellaCar’s NEW iPad Solution Drives Sales … Now Available For All Makes!
Posted on August 22, 2011 at 9:57am 0 Comments 2 Likes
I am writing this post to announce that IntellaCar has completed a successful Pilot program. Sales consultants using IntellaCar at several leading Toyota Dealers over a four month period experienced the following successes:
- Increased sales volume – 2 to 4 more vehicles per sales consultant
- Higher gross profits – up 30% for sales consultants using Intellacar
- Improved customer satisfaction – up 47%
…
Continue AdAgencyOnline.Net Reviews EVOX IMAGES ® On Their Automotive Advertising Experts Blog Talk Radio Show
Posted on July 28, 2011 at 6:47pm 1 Comment 2 Likes
AdAgencyOnline.Net is an automotive advertising resource / networking portal known for their in-depth reviews of cutting edge automotive advertising vendors on their hosted blog talk radio station – WAAOL, All Automotive Advertising News All The Time. This week’s Automotive Advertising Experts show will feature a review of an iconic vendor, EVOX IMAGES ®, known by automotive advertising agencies as the best…
ContinueComment Wall (2 comments)
- At 1:38pm on December 25, 2010,
Bob Gaber said… Congrats, Phil. On the Top of the Board... Where you belong.
Your friend,
Bob
- At 11:04am on March 21, 2010,
James Kinsella said… - Hey Phil,
Hope all is well with you and yours.
Jim
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