Philip Zelinger
  • Male
  • Boca Raton
  • United States
  • Ad Agency Online, L.L.C.
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Philip Zelinger's Discussions

People + Product + Process + Price = PROFIT; That Equation Applies to Vendors As Well As Dealers

Started Aug 19, 2013 0 Replies

When evaluating vendors to help an auto dealer client sell more vehicles, or to enhance an existing vendor partner's application or especially when considering a next generation solution for future…Continue

Old School Sales Pro vs. New World Technology - They Are Not Mutually Exclusive.

Started Aug 4, 2013 0 Replies

Fortunately, I can lay claim to being both an old school "Car Guy" and someone who embraces new world technology as applied to the car business.  As the next generation of "Car Guys/Gals" join the…Continue

What is a competitive compensation package for a Senior Manager to oversee the National Launch of a new data base marketing platform?

Started Feb 18, 2013 0 Replies

Compensation packages tied to areas of responsibility with specific job descriptions are easy when you are dealing with an established company and product sourcing funds from exisiting revenue and…Continue

As A Vendor - What Did You Take Away From The NADA Convention?

Started Feb 11, 2013 0 Replies

The NADA Convention reflects the best of our beloved auto industry. Many dealers are there to share best practices while listening and learning at sessions hosted by the greatest minds in the…Continue

 

Philip Zelinger's Page

Latest Activity

Philip Zelinger commented on JD Rucker's blog post Social Media Should Drive Shoppers to Dealer's Website. Period.
"Hi JD, I agree that monetizing Social Media is indeed a challenge and using it to drive "friends" to your website is a proven method to convert engagements to sales or service appointments. However, next generation apps allow customers to…"
Nov 20
Philip Zelinger replied to Sharon Hill's discussion Do you price according to your competitors' pricing?
"Today and most importantly tomorrow's online shoppers aren't dependent on the dealer's posted pricing or concerned about his ability to preserve an acceptable profit margin.  The internet has empowered consumers to conduct…"
Nov 5
Philip Zelinger commented on Philip Zelinger's blog post Automotive Advertising Experts Review iDrove.IT VDP with Dynamic Market Pricing with Ron Morrison
"Thanks Sharon. I look forward to your feedback and support for iDrove.IT. I think it is a must have in today's VDP driven online marketplace."
Sep 12
Sharon Hill commented on Philip Zelinger's blog post Automotive Advertising Experts Review iDrove.IT VDP with Dynamic Market Pricing with Ron Morrison
"Unfortunately I have a conflict but this sounds like a really good program. I'll check it out on-demand later. "
Sep 12
Philip Zelinger posted a blog post

Automotive Advertising Experts Review iDrove.IT VDP with Dynamic Market Pricing with Ron Morrison

The Automotive Advertising Experts show is hosted by Philip Zelinger, the President of Ad Agency Online. Philip will be joined by Ron Morrison, the President of iDrove.IT, on Friday,…See More
Sep 10
Philip Zelinger posted a blog post

Team Toyota Auto Group Shares Credit For Their Recent Success With Driving Loyalty, LLC

Cedar Falls, IA, August 18, 2014; Team Toyota was featured in the cover story of the June 2014 Edition of AutoSuccess Magazine titled, “Winning The Loyalty Game! The Retention Strategy That Added $3 Million To Team Toyota’s Bottom Line.” Paul Muller’s Team Toyota Auto Group includes Team Toyota Princeton, Team Toyota Langhorne and Team Toyota Glen Mills.  All three of these highly respected operations have collectively received 70 Toyota Excellence Awards for outstanding performance in sales,…See More
Aug 25
Philip Zelinger replied to Sharon Hill's discussion Personal Attacks
"Sharon, Obviously no one should have the power or intent to drive another contributing member from this or any site. After all, this is America and we all have the right to our opinion; at least so far! That basic truth aside, I know you to be an…"
Aug 23
Philip Zelinger posted a blog post

Driving Loyalty Launches Their New B2C and B2B Social Marketing Initiative at Autocon 2014 “Dealer Generated Conference”

Cedar Falls, Iowa:  August 12th 2014, Driving Loyalty will be introducing their newly announced B2C and B2B Social Marketing Initiative at Autocon 2014 as an enhancement to their Database Marketing Platform.  Autocon 2014 will be held at The Aria Resort & Casino in Las Vegas September 03rd through September 5th 2014.Autocon 2014 has a unique reputation as a “Dealer Generated Conference.”  Scott Davis, the President and Founder of Driving Loyalty, explained why he decided to exhibit at…See More
Aug 13
Philip Zelinger posted a blog post

Driving Loyalty Joins Auto Industry Vendors and Auto Dealers In Support Of Autocon 2014

Cedar Falls, Iowa:  August 04th 2014, Driving Loyalty, an auto industry focused technology vendor based out of Cedar Falls Iowa, announced that they will be exhibiting their database marketing platform at Autocon 2014. The self-described “Dealer Generated Conference” will be held at The Aria Resort & Casino in Las Vegas September 03rd through September 5th 2014.Scott Davis, the President and Founder of Driving Loyalty, was quick to explain why he chose to exhibit at Autocon 2014 vs. the…See More
Aug 6
Philip Zelinger commented on DealerELITE's blog post AutoCon Launches “Your” Best Practices
"Quality vs. Quantity. What a novel and inspiring idea!"
Jul 23
Philip Zelinger posted a blog post

A Transparent VDP With Interactive Vehicle Videos Powered By Social Media Trumps The Best Dealer Centric Website.

Old school advertising agencies made the case that automotive advertising was designed to drive traffic to the dealership.  Get the phone to ring and make an appointment for the customer to visit the dealership to get the information they needed to purchase a vehicle; that was job one! The Internet and digital marketing changed that objective slightly as automotive advertising agencies focused on increasing traffic to their auto dealer clients' website so they could convert visitors to make an…See More
Jul 15
Philip Zelinger posted a blog post

The Impact Of Social Media On Automotive Advertising - Yesterday, Today and Tomorrow!

Technology driven solutions are changing the automotive advertising industry even as I write this post. During my 35 plus year career in the auto industry I have observed the shift from newspaper, direct mail, radio and TV to email, text and internet based communications to sell cars and service. Why then are so many auto dealers surprised when I tell them that the next generation of car buyers will rely on social media and consumer generated content vs. today's more dealer centric marketing…See More
Jul 3
Philip Zelinger left a comment for Kim Collins
"Hi Kim, I would be happy to help so I should start by suggesting that you proof your comment in your home page about what you have to offer. Some typos might suggest that you don't pay attention to details which I am sure isn't the case."
Jun 24
Philip Zelinger and Kim Collins are now friends
Jun 24
Philip Zelinger posted a blog post

Focus on Past and Present Customers and Tomorrow's Customers Will Take Care Of Themselves.

Most dealers recognize the value of their data base of past and present customers.  Many even invest in automated marketing programs that rely on algorithms to target qualified customers and deliver equity alerts for vehicle exchange programs and properly timed service alerts based on factory recommended maintenance to improve customer retention and loyalty after the sale. The following potentially missed opportunities to maximize the R.O.I. realized by managing your most valued asset - your…See More
Jun 22
Philip Zelinger and JIm Fisher are now friends
Jun 17

Profile Information

Which best describes you?
Vendor
What company do you work for (or own)?
Ad Agency Online, L.L.C.
What is your current position within your organization?
President
What is your company website?
http://AdAgencyOnline.Net
What is your Facebook page/URL?
http://www.facebook.com/#!/philip.zelinger
What is your LinkedIn page/URL?
http://www.linkedin.com/profile?viewProfile=&key=12635232&t...
How did you specifically hear about dealerELITE? If referred, who?
Chris Saraceno
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
I spent 25+ years as a General Manager and then a Dealer Principal before opening Ad Agency Online, L.L.C. in 2001. My role within my organization is that of "Dealer Coach/Consultant" in evaluating selling systems, processes and key vendor selections for my dealer clients. As the author of two books relating to my experiences in the Automotive Industry, including one entitled "How To Sell A Car," I enjoy a reputation as a "Car guy who specializes in advertising, rather that an Ad guy who specializes in the automobile industry."

Our free automotive advertising resource/networking portal - www.adagencyonline.net - is an extension of our services that hosts a blog talk radio station - WAAOL, All Automotive Advertising News All The Time - an online Dealer 20+ Group, free posted creative and featured "preferred vendors" that represent cutting edge automotive advertising technologies and applications for consideration by our affiliated independent automotive advertising agencies, dealer clients and site visitors.

We enjoy unique access to decision makers in the auto industry provided by our online community that extends from the auto dealer and vendor level to the O.E.M's. As a result, we have recently accepted both reseller and agency of record relationships with several auto industry vendors to compliment our auto dealer and automotive advertising agency relationships; including many members of ADM. Our ability to "bridge the gap between buyers and sellers" in the automotive vertical has provided many shared opportunities for our varied clients.

I recently integrated my background in commercial real estate with my auto industry roots to form a division of Colliers Wood-Fay Real Estate servicing the auto industry - Colliers Automotive Real Estate Services, (C.A.R.S.), with an international presence. We have exclusive access to O.E.M. properties for disposition and international investors interested in dealer acquisition.
Ad Agency Online, L.L.C. is a national network of independent affiliated automotive advertising agencies, production partners and select technology and service vendors that share our vision to "blur the line between the real and the virtual world."

Our affiliated automotive advertising agencies and dealer/vendor clients are linked by our proprietary online communication / distribution system that leverages our resources to provide more for less.

Our services include radio, T.V. and print production - conventional and digital - media analysis and placement, public relations, marketing, key vendor selection, facility evaluation, staffing solutions, P&L analysis and dealer acquisition and disposition.

We specialize in the technology sector with vendor clients that represent cutting edge technologies and applications that are not yet in the mainstream. Our automotive advertising resource / networking portal - http://AdAgencyOnline.Net - features a blog talk radio station - WAAOL, All Automotive Advertising News All The Time - with daily vendor reviews and industry news.

Philip Zelinger's Blog

Automotive Advertising Experts Review iDrove.IT VDP with Dynamic Market Pricing with Ron Morrison

Posted on September 10, 2014 at 4:35pm 2 Comments

The Automotive Advertising Experts show is hosted by Philip Zelinger, the President of Ad Agency Online. 

Philip will be joined by Ron…

Continue

Team Toyota Auto Group Shares Credit For Their Recent Success With Driving Loyalty, LLC

Posted on August 25, 2014 at 6:05pm 0 Comments

Cedar Falls, IA, August 18, 2014; Team Toyota was featured in the cover story of the June 2014 Edition of AutoSuccess Magazine titled, “Winning The Loyalty Game! The Retention Strategy That Added $3 Million To Team Toyota’s Bottom Line.” 

Paul Muller’s Team Toyota Auto Group includes Team Toyota Princeton, Team Toyota Langhorne and Team Toyota Glen Mills.  All three of these highly respected operations have collectively received 70 Toyota Excellence Awards for…

Continue

Driving Loyalty Launches Their New B2C and B2B Social Marketing Initiative at Autocon 2014 “Dealer Generated Conference”

Posted on August 13, 2014 at 9:55am 0 Comments

Cedar Falls, Iowa:  August 12th 2014, Driving Loyalty will be introducing their newly announced B2C and B2B Social Marketing Initiative at Autocon 2014 as an enhancement to their Database Marketing Platform.  Autocon 2014 will be held at The Aria Resort & Casino in Las Vegas September 03rd through September 5th 2014.

Autocon 2014 has a unique reputation as a “Dealer Generated Conference.”  Scott Davis, the President and Founder of Driving Loyalty,…

Continue

Driving Loyalty Joins Auto Industry Vendors and Auto Dealers In Support Of Autocon 2014

Posted on August 6, 2014 at 5:03pm 0 Comments

Cedar Falls, Iowa:  August 04th 2014, Driving Loyalty, an auto industry focused technology vendor based out of Cedar Falls Iowa, announced that they will be exhibiting their database marketing platform at Autocon 2014. The self-described “Dealer Generated Conference” will be held at The Aria Resort & Casino in Las Vegas September 03rd through September 5th 2014.

Scott Davis, the President and Founder of Driving Loyalty, was quick to explain…

Continue

Comment Wall (2 comments)

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At 1:38pm on December 25, 2010, Bob Gaber said…

Congrats, Phil. On the Top of the Board... Where you belong.

 

Your friend,

Bob

At 11:04am on March 21, 2010, James Kinsella said…
Hey Phil,

Hope all is well with you and yours.

Jim
 
 
 

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