Philip Zelinger
  • Male
  • Boca Raton
  • United States
  • Ad Agency Online, L.L.C.
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Philip Zelinger's Discussions

People + Product + Process + Price = PROFIT; That Equation Applies to Vendors As Well As Dealers

Started Aug 19, 2013 0 Replies

When evaluating vendors to help an auto dealer client sell more vehicles, or to enhance an existing vendor partner's application or especially when considering a next generation solution for future…Continue

Old School Sales Pro vs. New World Technology - They Are Not Mutually Exclusive.

Started Aug 4, 2013 0 Replies

Fortunately, I can lay claim to being both an old school "Car Guy" and someone who embraces new world technology as applied to the car business.  As the next generation of "Car Guys/Gals" join the…Continue

What is a competitive compensation package for a Senior Manager to oversee the National Launch of a new data base marketing platform?

Started Feb 18, 2013 0 Replies

Compensation packages tied to areas of responsibility with specific job descriptions are easy when you are dealing with an established company and product sourcing funds from exisiting revenue and…Continue

As A Vendor - What Did You Take Away From The NADA Convention?

Started Feb 11, 2013 0 Replies

The NADA Convention reflects the best of our beloved auto industry. Many dealers are there to share best practices while listening and learning at sessions hosted by the greatest minds in the…Continue

 

Philip Zelinger's Page

Latest Activity

Philip Zelinger posted a blog post

A Transparent VDP With Interactive Vehicle Videos Powered By Social Media Trumps The Best Dealer Centric Website.

Old school advertising agencies made the case that automotive advertising was designed to drive traffic to the dealership.  Get the phone to ring and make an appointment for the customer to visit the dealership to get the information they needed to purchase a vehicle; that was job one! The Internet and digital marketing changed that objective slightly as automotive advertising agencies focused on increasing traffic to their auto dealer clients' website so they could convert visitors to make an…See More
Jul 15
Philip Zelinger posted a blog post

The Impact Of Social Media On Automotive Advertising - Yesterday, Today and Tomorrow!

Technology driven solutions are changing the automotive advertising industry even as I write this post. During my 35 plus year career in the auto industry I have observed the shift from newspaper, direct mail, radio and TV to email, text and internet based communications to sell cars and service. Why then are so many auto dealers surprised when I tell them that the next generation of car buyers will rely on social media and consumer generated content vs. today's more dealer centric marketing…See More
Jul 3
Philip Zelinger left a comment for Kim Collins
"Hi Kim, I would be happy to help so I should start by suggesting that you proof your comment in your home page about what you have to offer. Some typos might suggest that you don't pay attention to details which I am sure isn't the case."
Jun 24
Philip Zelinger and Kim Collins are now friends
Jun 24
Philip Zelinger posted a blog post

Focus on Past and Present Customers and Tomorrow's Customers Will Take Care Of Themselves.

Most dealers recognize the value of their data base of past and present customers.  Many even invest in automated marketing programs that rely on algorithms to target qualified customers and deliver equity alerts for vehicle exchange programs and properly timed service alerts based on factory recommended maintenance to improve customer retention and loyalty after the sale. The following potentially missed opportunities to maximize the R.O.I. realized by managing your most valued asset - your…See More
Jun 22
Philip Zelinger and JIm Fisher are now friends
Jun 17
Philip Zelinger replied to JIm Fisher's discussion What is most important - Price - Trade In Value - Monthly Payments - Down Payments - Selection? in the group Tailor Your Techniques
"Hi Jim, Frankly, given the choices presented in your post my answer would have to be none of the above!  Similarly, my experience suggests that your final thought to sell them what you have also misses the mark; in my humble opinion.. As…"
Jun 17
Philip Zelinger commented on Tyson Madliger's blog post Why Driving Shoppers to VDPs Makes the Most Sense
"I agree that driving potential customers to your VDP will result in more sales. However, if you really want to maximize your conversion rate at this critical point in their shopping process you need to provide more than pictures and even videos when…"
Jun 17
Philip Zelinger replied to Frank Renaldi's discussion Ups and Downs....
"Hi Frank, Managing your customers' expectations is important if you want to earn their business.  You need to share enough information with them to help them buy a vehicle that fits their budget and needs vs. their wants. …"
Jun 14
Philip Zelinger posted a blog post
Jun 8
Philip Zelinger posted a blog post
May 22
Philip Zelinger posted a blog post

Online Vehicles Sales Are Only One Generation Away And They Are Already Planning Their Purchases!

Consumers always have and always will seek the path of least resistance to get the best deal they can when they purchase a new or pre-owned vehicle; and you can't blame them.  Similarly, it is understandable that auto dealers always have and always will try to define what the best deal is for their customers; and it typically includes preserving a fair profit.  Unfortunately, their objectives aren't always weighted the same; even though they should be.Today's internet educated customers have…See More
May 3
Philip Zelinger posted a blog post

Auto Industry Insiders Reviews HELIOS - a Facebook based customer engagement / sales platform.- introduced by xChange.

WAAOL - Auto Industry InsidersAuto Industry Insiders is a blog talk radio show that reviews next generation technology based vendor solutions.  The show airing on Thursday, 04/24/14 at 12 Noon EST features an interview with Charles Chamblee III, the founder of xChange, discussing their new social marketing customer…See More
Apr 23
Philip Zelinger posted a blog post
Apr 18
Philip Zelinger posted a blog post

Driving Loyalty Is Inviting Vendor Partners To Join Their B2B Social Marketing Initiative. Do You Qualify?

WAAOL - All Automotive Advertising News All The TimeSocial marketing plans often include B2C and B2B elements to take advantage of the leverage associated with…See More
Apr 15
Philip Zelinger posted a blog post

Data Base Marketing Can Promote Social Media Beyond Facebook's Paid Ads And Newly Limited Organic Search

WAAOL- All Automotive Advertising All The TimeAutomotive advertising agencies have learned to manipulate the changing algorithms that search engines…See More
Apr 14

Profile Information

Which best describes you?
Vendor
What company do you work for (or own)?
Ad Agency Online, L.L.C.
What is your current position within your organization?
President
What is your company website?
http://AdAgencyOnline.Net
What is your Facebook page/URL?
http://www.facebook.com/#!/philip.zelinger
What is your LinkedIn page/URL?
http://www.linkedin.com/profile?viewProfile=&key=12635232&t...
How did you specifically hear about dealerELITE? If referred, who?
Chris Saraceno
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
I spent 25+ years as a General Manager and then a Dealer Principal before opening Ad Agency Online, L.L.C. in 2001. My role within my organization is that of "Dealer Coach/Consultant" in evaluating selling systems, processes and key vendor selections for my dealer clients. As the author of two books relating to my experiences in the Automotive Industry, including one entitled "How To Sell A Car," I enjoy a reputation as a "Car guy who specializes in advertising, rather that an Ad guy who specializes in the automobile industry."

Our free automotive advertising resource/networking portal - www.adagencyonline.net - is an extension of our services that hosts a blog talk radio station - WAAOL, All Automotive Advertising News All The Time - an online Dealer 20+ Group, free posted creative and featured "preferred vendors" that represent cutting edge automotive advertising technologies and applications for consideration by our affiliated independent automotive advertising agencies, dealer clients and site visitors.

We enjoy unique access to decision makers in the auto industry provided by our online community that extends from the auto dealer and vendor level to the O.E.M's. As a result, we have recently accepted both reseller and agency of record relationships with several auto industry vendors to compliment our auto dealer and automotive advertising agency relationships; including many members of ADM. Our ability to "bridge the gap between buyers and sellers" in the automotive vertical has provided many shared opportunities for our varied clients.

I recently integrated my background in commercial real estate with my auto industry roots to form a division of Colliers Wood-Fay Real Estate servicing the auto industry - Colliers Automotive Real Estate Services, (C.A.R.S.), with an international presence. We have exclusive access to O.E.M. properties for disposition and international investors interested in dealer acquisition.
Ad Agency Online, L.L.C. is a national network of independent affiliated automotive advertising agencies, production partners and select technology and service vendors that share our vision to "blur the line between the real and the virtual world."

Our affiliated automotive advertising agencies and dealer/vendor clients are linked by our proprietary online communication / distribution system that leverages our resources to provide more for less.

Our services include radio, T.V. and print production - conventional and digital - media analysis and placement, public relations, marketing, key vendor selection, facility evaluation, staffing solutions, P&L analysis and dealer acquisition and disposition.

We specialize in the technology sector with vendor clients that represent cutting edge technologies and applications that are not yet in the mainstream. Our automotive advertising resource / networking portal - http://AdAgencyOnline.Net - features a blog talk radio station - WAAOL, All Automotive Advertising News All The Time - with daily vendor reviews and industry news.

Philip Zelinger's Blog

A Transparent VDP With Interactive Vehicle Videos Powered By Social Media Trumps The Best Dealer Centric Website.

Posted on July 15, 2014 at 9:30am 0 Comments

Old school advertising agencies made the case that automotive advertising was designed to drive traffic to the dealership.  Get the phone to ring and make an appointment for the customer to visit the dealership to get the information they needed to purchase a vehicle; that was job one! 

The Internet and digital marketing changed that objective slightly as automotive advertising agencies focused on increasing traffic to their auto dealer clients' website so they could convert visitors…

Continue

The Impact Of Social Media On Automotive Advertising - Yesterday, Today and Tomorrow!

Posted on July 3, 2014 at 2:28pm 0 Comments

Technology driven solutions are changing the automotive advertising industry even as I write this post. During my 35 plus year career in the auto industry I have observed the shift from newspaper, direct mail, radio and TV to email, text and internet based communications to sell cars and service. Why then are so many auto dealers surprised when I tell them that the next generation of car buyers will rely on social media and consumer generated content vs. today's more dealer centric marketing… Continue

Focus on Past and Present Customers and Tomorrow's Customers Will Take Care Of Themselves.

Posted on June 22, 2014 at 8:30pm 0 Comments

Most dealers recognize the value of their data base of past and present customers.  Many even invest in automated marketing programs that rely on algorithms to target qualified customers and deliver equity alerts for vehicle exchange programs and properly timed service alerts based on factory recommended maintenance to improve customer retention and loyalty after the sale. 

The following potentially missed opportunities to maximize the R.O.I. realized by managing your most valued…

Continue

Comment Wall (2 comments)

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At 1:38pm on December 25, 2010, Bob Gaber said…

Congrats, Phil. On the Top of the Board... Where you belong.

 

Your friend,

Bob

At 11:04am on March 21, 2010, James Kinsella said…
Hey Phil,

Hope all is well with you and yours.

Jim
 
 
 

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